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Wise to

Never want to look for loopholes in the lack of ambush marketers, just to see how smart you are.

with a major sporting event ever the same, the Vancouver Winter Olympics has attracted the participation of hundreds of brands. Naturally, there is an official sponsor Coca-Cola marketing and other positive campaign, but without paying sponsorship fees to sporting events and the relationship between the marketing people to catch the moving camera.

an obvious trend is the official sponsor of the Olympic Games to protect the interests of increasingly stringent regulations, this moment may be achieved in many sensational effect of the brand, followed by the Organizing Committee will have to face legal action, but As director of the U.S. global security Ropa language detection Senanayake said: Vancouver

to the Subway fast food chain's latest ad in the United States in the Olympic Games in Beijing, won 8 gold medals in the swimming superstar Michael Phelps from Washington, across the swimming pool, roads and wheat fields before swimming to go to find Hints given at the end commercials. Products, the screen displays a map of North America, an arrow pointing from the Washington, Vancouver, Canada, the direction of the capital. Although the production of slightly rough, but the Olympic champion, the combination of two elements of Vancouver,abercrombie paris, has been enough to make this Olympics the United States and Canada linked to the brand.
Scotiabank: targeting hockey

Bank of Nova Scotia launched a story during the Winter Olympics competition in the theme of graffiti board full of red ink before the bar dressed in simple white garments of red, apparently a On the surface, this is echoed advertising slogans, calling public participation in creation.

But this seemingly home-made clothes, and Canada is very similar to the national ice hockey team jersey,mbt chaussures paris, and for advertising the woman, is no stranger to viewers in North America, she is a famous hockey player, former Canadian national team Cassie Campbell.

Howe Sound Brewing: Beer

three beaver Howe Sound Brewing beer makers in Canada launched print ads, the three stakes beaver barricaded the podium stand, respectively, with gold, silver and bronze. Although the company explained these medals for their beer competitions over the past three years received awards, but in view of the beaver is the animal symbol of Canada, and advertising they choose to broadcast the Olympics the week before,abercrombie paris, especially with the image of special significance to the timing, it is difficult do not let the association.

the vendor in the marketing activities, the beaver cute image and marketing savvy won the public's favorite. The number of international media in tort laws and regulations of the image when the Games mentioned frequently,christian louboutin france, but also greatly increased the ad and the product's international exposure.


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