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International Marketing Strategy
Enterprises to develop international marketing activities,
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(1) Product strategy
Product strategy is the key international marketing mix strategies,
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(2) pricing strategy
In international marketing,
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(3) Distribution channel strategy
Enterprises in the choice of distribution channels should be mainly consider the following factors: whether through the channels and target market coverage; establishing and maintaining a cost is appropriate channels; control channel is a strong requirement; channels are continuity; channels can achieve corporate marketing objectives and so on. Search ei,
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