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46870 2010 年 06 月 12 日 00:23 Reading (loading. ..) Comments (0) Category: Personal Diary
marketing model to establish
ago I read a book, product, price, channel, promotion, is also based on market-oriented channels, many enterprises in the training session discussed the theory of consumer-oriented, I think that is not appropriate. Why would I do such an analysis. Wong Lo Kat know that the rapid development in recent years, Trout's plan, why Wanglaoji so red, the industry people have also seen that gap in the market, products not competitive,
belstaff london, marketing and cultural event-based marketing, year after year year, the 512 earthquake, the Olympics, 60 birthday, and now the Asian Games. Do not deny some small brands Wanglaoji swallowed some market share, the basic law of development of things, there is competition, there is development, not only promoted the development of small brands in the market space, may also be the birth of a bigger cake.
See from the above years, many companies faced with the situation Wanglaoji basic similarity, and how to develop small and medium enterprises, should be how to establish marketing model, but also open up new markets face a major problem. 3 years, I visited a number of third-tier cities in China, my conclusion is that, people will only lead to increased marketing resources, bloated, and not easy to manage, according to market-oriented channels to operate, in accordance with training and guidance, planning and supervision, implementation and management and a market to operate, the market is bound to succeed, the key is who can comprehend these things who can be successful, a lot of business planning and management of people is relatively agree, based on some basic work in SMEs Marketing factors need to improve. I think the market is also expanding outside the region need to show support for the market outside the region, new marketing element. CIS
set up their own identification system, corporate culture
a brand must have their own CIS identification systems,
belstaff jackets, products selling point, corporate culture, corporate image display window. Many companies have established their own initial image of the VI, the product point of difference demands, but ignored an important factor - to build their own concept of corporate culture. The marketing environment in which we felt these elements are, but these elements are scattered, not standard, did not fully reflect the company's external image, not to talk about the spread of corporate culture, and the establishment of CIS is based on marketing communication culture, company culture, which is to open up provincial SME market, enhance brand value, quick to market the Heavenly Sword. Will the managers of SMEs have a few of them know what CIS, CIS based on what, CIS can play them in what role marketing, said that success depends on details,
belstaff shop, so we do lack this area, resulting in market management can not unified, if the effective identification system to create and import the CIS, the standard operation of the system can not only save time to reduce personnel,
belstaff uk, but also to elevate products, brands,
belstaff leather jacket, do not like the operation Wanglaoji it?
Ren management log August 2008 issue of the time I have paid attention to the book which referred to the three levels of corporate culture is more I agree with that basic culture is the material culture, middle culture is the institutional culture, senior should to rise to spiritual culture of the bar. Huawei's management,
belstaff jackets mens, the positioning of Huawei, Huawei's enterprise marketing management model is a lot of our industry planners concerned about how long can the red flag Huawei, Huawei Basic Law is based on Huawei Basic Law does not reflect the corporate identity system is it? Corporate culture reflects it? It is also important and more SMEs domestic difficulties in the development of SMEs do not perish in the sinking of the sinking of the outbreak, to the outbreak of a few? I think we should be conscious of the ... ...
pool resources, the occupation as an important market
like war, to occupy the high ground. Channel market development should be occupied by a regional consumer guide, a city of consumption, like the Japanese investment and the atomic bomb, the power to cast out, the city is the most important, focus on market forces to make a living a market, well a regional guide the city.
replicate the experience of American marketing guru
Dr. Schultz in his book steps to achieve a breakthrough when, the following need to do is start the concept of the past, experience, ability summarized, its standardization, specialization, and simplification, and finally copied to the country areas, to promote sales in all regions (also the corporate culture Internet marketing strategy can be like if the virus did spread Panda, not far from the success we have. We all can laugh.
label marketing model SME culture system