Ma: Macroeconomic little impact on the Internet
Source: Information Times Author: Lu Jun 2008-07-29 11:26
Ma said that although the global economy have suffered different degrees of problems, But China's Internet is still maintained strong growth.
Tencent Ma, chairman and CEO. Times reporter Lujun She Shanghai in the July 24 online marketing summit organized by Tencent,
power balance bands, and Ma for the Internet better, such as network games and Internet value-added services.
Ma said that this year due to high energy prices, the subprime crisis and other macro-environment, although the global economy have suffered different degrees of problems, but China's Internet is still maintained strong growth.
recession
different business impact of the Internet
by the U.S. subprime mortgage crisis and the global impact of uncertain factors such as inflation risk, the global economy began to show signs of recession.
this, Mr. Ma that the global economy is indeed facing the threat of recession, but can not see the turn good sign, but the Internet, the different impact of different business sectors, overall,
power balance uk, China's Internet was still maintained fresh growth.
Ma said that online games such as is known to be cheap entertainment business, probably because of the line entertainment to benefit from the rise in the consumer price index; and many value-added services have the same characteristics, is counter-cyclical, affected also relatively small. However, for production-related businesses, the impact is obvious,
the Internet for online advertising the most mature piece of the profitability of the business, Ma admitted that its negative impact is the economic environment does not say. As advertisers and sales related to the delivery, poor sales of the economic downturn may increase the ads.
Ma analysts also view the evidence. Recently, Credit Suisse issued
Ma said the cold market environment means that companies need to do more precise scientific assessment of network advertising, which for a massive, highly engaged users and precise Tencent marketing concept, it is a rare opportunity. In the July 24 summit of marketing, Tencent released
he expected, in the Olympics basically not affected by the downturn in the global economic environment. Internet companies must plan ahead
relative to the impact of economic downturn, Mr. Ma appears in the Internet industry, the more rapidly changing competitive environment, horrible.
as the most profitable Internet companies, value-added services from IM, to brand advertising, e-commerce, search engine, to online games, in recent years, the pace of business expansion Tencent never stopped. With Ma's words,
online advertising and e-commerce,
power balance bands, and several other business sectors are interdependent and integrated development.