Brand market research in fashion and style, there are many market segments, each segment is viewed from sociology and psychology,
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five fingers flow, "clothes make the man" appearance is a very important expression of personal values. Fashion is the strategic importance of the manufacturer to determine the correct market segments,
timberland women's 6 inch boots, from psychology and sociology to understand the characteristics of deep-seated tendencies and how to embody these attitudes and feelings. By studying the competition to see which is more easy access to market segments, there are gaps in the market.
Brand Positioning V. Renso Rosso created the Diesel brand in 1985, he was the first insight into the heterogeneous market and deal in town, he introduced "have washed" jeans concept, and some holes in the above so that the lure,
5 fingers shoe, and praised the young contempt of powerful people, Rosso concluded that the loyalty of his followers against the mainstream for a while to pay a premium appearance. I rarely see Chinese brands of fashion and style is as precise positioning. Actually, the more accurate positioning, brand value, social cognition and deeper personal knowledge of consumers are willing to pay higher prices.
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