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The Dangers of Taking a Leap in the Dark!
Let's say you're walking down the street and a car hurtles round the corner on the wrong side of the road, straight towards you. You leap to safety over the fence at the side of the road. (It's amazing what strength you get in moments of danger!) But just at the last minute, as you sail over the fence, you realise that your 'leap to safety' is actually a leap over the side of a two hundred foot high cliff!
Unless you have a parachute (which of course most people just happen to have in their pocket or handbag!) you probably won't survive.
Drastic thought, right?
Well, that's the sort of scenario many people find themselves in on the internet. Perhaps not quite so life threatening, I'll admit, but nevertheless it can be quite frightening when you see your savings disappear in front of your eyes.
If you've been trying out business ideas on the internet for a while, you'll probably know the feeling of trying this one, last, very plausible program, only to find that it is nothing like the program you thought it was.
I speak from bitter experience. You do the research, as much as you can. You weigh up the pros and cons. They're usually about equal nike air jordan high heels, but your heart keeps on pushing you on even though your head is saying, 'Wow, hang on a minute'. But because you're desperate to succeed you let your heart win when it says,' Yea, this sounds good. You should try it.' You get the credit card out. It's all too easy to spend your money on the internet, because you don't really feel as if you've spent any money. And Bingo, you've spent another few hundred. And what do you get?
Either the system is sooo complicated that you need a degree in logistics to sort it out. Or, you sort it out quite quickly, only to find that something doesn't work as it should. Or, and this is what I find most irritating, you discover that to continue in the program you have to purchase this or that in addition to the money you have already spent. And if you don't, nothing works!
So what's the solution?
It's a bit like the Irish man who, when asked for directions, says, "Well now, if I wanted to go there, I wouldn't start from here!"
Here are some suggestions to help you to start in the right place:
(1) What I have eventually found is that you should look for a free, or at least very low cost, entry into the program. After all, if it's so good, why is the person offering you the program charging you a fortune to start it? The reason is, the program is useless and he's actually making money selling you his useless program!
Of course, if the program is any good jumpman high heels, there will be some expenses, which need to be covered. In the same way that you pay for postage when you buy something to be sent to you, for example, it's only right that the person looking at the program should pay for incidental expenses. This should only be a nominal cost, though.
(2) The second thing to look for is a well thought out and easily accessible marketing program already in place for you to use straight away. Look at the websites you're given to use. Try them out. Do they work? Are they 'idiot proof'? In other words, can anyone with only a slight bit of knowledge use them and successfully get to the end of the program? Is it attractive to a wide variety of people? Can it work anywhere in the world? Does it look as though you'll be able to interest other people in joining the program? i.e. Does it have pulling power?
(3) Then find out whether or not the payment plan is a good one and is it easy to follow? Can you make a reasonable amount of money in a reasonable time? Can you go on eventually to make large sums of money and is there the possibility of making large sums quite soon, if you're lucky?
Study everything you're given, once, twice, three times. Leave it alone for a while and then study it carefully all over again.
An uncle of mine Manolo Blahnik Shoes, who was a 'master craftsman', once told me, "Dave, if you're doing a piece of carpentry, always measure at least twice to every cut!"
Sound advice, because once you've cut the wood there's no going back!
It's the same with internet businesses. It's often difficult to get any money back or repair something that's not quite right. Better to examine everything in detail and many times before you commit any money to the business or program.
(4) The final pitfall is really a matter of personality, I feel. Some people persevere no matter how hard things appear to be. Others try their very best.... but only for a while. If things get tough, they tend to get discouraged and relax their efforts. Then, of course, results get worse and they are further discouraged and so give up. Then there are those who pay their money and expect everything to fall into place for them. It just does not happen that way. So they give up until the next program catches their eye and so on.
Well, if you've read so far, I bet you're one of life's perseverers, a good indication of internet success.
All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.Ok so here's you first curve ball... there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.There is "ON PAGE" SEO and "OFF PAGE" SEO.On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.
Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing/MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the On-site SEO which is the foundation for all other web marketing anyway.