overall brand value

- luxury brands gucci - China apparel network
various brands in the fashion industry will have its own unique charm and influence. The previously affected by economic crisis, public fashion brand's influence on people far less than the profound impact of luxury brands. Because no matter the cultural connotation of the brand or brand positioning, modern luxury are fully taken into account consumer psychology, so that consumers recognized from deep inside his own brand content. Millward Brown Optimor in this year's list we can see the most, such as Burberry and Prada did not appear in the list, but rather a far-reaching history of luxury brands that champion, to become a leader in the rankings. The following is a big luxury brands ranking.

Millward Brown Optimor the strongest chart in the top ten:

first: Louis Vuitton

overall brand value: 2%, rose to 19.78 billion U.S. dollars

So far, Louis Vuitton goal is to tourists consumers. So it is pay attention to the brand culture and focus on the core consumer brands such as Louis Vuitton marketing strategy to help stabilize the core of the user, capture the market a certain position.

second: Hermes

overall brand value: an increase of 8%,coach outlet online, rose to 8.46 billion U.S. dollars

Hermes is a majority of the shares owned by the family business. Hermes is the main Chinese market is very brand-oriented culture, genetic. So when the Chinese market will absorb very essence of traditional Chinese culture.

third: Gucci

overall brand value: 2%, rose to 7.59 billion U.S. dollars

Gucci top brands in the world, the influence of self-evident within the . With world-renowned art auction house christie''s Gucci antique collecting together the exhibition and recovery package for the auction, is aroused the curiosity of a lot of Gucci and collection control heat.

fourth: Chanel

overall brand value: a decrease of 11%, fell to 5.55 billion U.S. dollars

Chanel brand can be said to represent an era of economic growth. When the Chanel brand value drops, it means consumers will turn their attention to more practical products. So make the Chanel design clothing began to take the practical route with a combination of a luxury.

fifth: Hennessy

overall brand value: down 1%, fell to 5.37 billion U.S. dollars

Hennessy Cognac is the LVMH Group's brand in the Chinese market is popular.

sixth: Rolex

overall brand value: down 14%, fell to 4.74 billion U.S. dollars

Rolex watches and other top commercial jeweler received an economic recession as effects. But it is still to save his own brand of influence.

seventh: Moet & Chandon

overall brand value: down 12%, fell to 4.28 billion U.S. dollars

even without the glory days, but it is still the world's top champagne brands, very popular with rich and sought after.

eighth: Cartier

overall brand value: down 19%, fell to 3.96 billion

Cartier was mainly due to the decline in sales, so it affects rankings. In the report, said, Cartier boutique retail sales and third-party sales were down, completely lower than expected. So ranking will drop.

ninth: Fendi

overall brand value: down 8%, fell to 3.2 billion U.S. dollars

in the United States to has a high reputation. It is a strong rival Gucci. However, personally designed by the Lafayette Karl Lagerfeld's clothing in the market should be of great resonance.

tenth: Tiffany & Co

overall brand value: an increase of 6%, rose to 2.38 billion

even if it does not list last year, but it does not mean the strength of its brand than the other poor. Discount because it insisted on brand strategy, so it became a pioneering achievements of the brand and plans to gradually expand to Asia and Western Europe.相关的主题文章：


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