SEO to Attract the Right Traffic

Most people assume that the more visitors you get to your site the better, but this is not the case. You can get a large number of people to your site but unless they are genuinely interested in what you do, what is the point? Unless they really want what you have to offer they will leave your website and you will have achieved nothing. So, what you really need is highly qualified visitors to visit your website, people who have a real interest in your products or services. This will then give you the biggest chance of converting them into your customer.

The true purpose of SEO is not to get loads of unqualified hits but to attract the right sort of traffic to your site and increase your conversion rate.

There are many different on and offline strategies that you can use to promote your website. You can advertise your website through the media (tv, radio, newspapers, etc), you can do paid advertising online (Google AdWords) but search engine optimization is very powerful and if you can get your website high up on Google through the natural search then it will get you more qualified visitors and also lend credibility to your site.