More medium sites customizing newspaper fo dre hea

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More technology and medium companies are getting into personalized news
Google News launches a feature called News for You, which watches your click habits
News.me and Trove involve the New York Times and the Washington Post,dre headphones, respectively
(CNN) -- Tech and media companies are in a marathon to sap the serendipity from news consumption and distill readers' interests into one algorithm.

This week was full of headlines about current entries into the personalized-news market -- sites that customize their offerings based on what types of stories a user seems to like.

An update to Google News on Thursday brought "auto personalization" to namely article-aggregation site. When you're logged into a Google list with the Web History trait enabled, the News home page will become itself based on the news you've clicked on in the quondam.

Also on Thursday, Betaworks, the New York tech incubator that's home to Bit.ly, launched News.me, in partnership with the New York Times. The iPad petition and e-mail bulletin amount news based on what's most fashionable surrounded people the user follows on Twitter.

The Washington Post kicked off this week's customized-news madness with the debut of Trove on Wednesday. Instead of News.me's pill app polling Twitter, Trove features iPhone, Android and BlackBerry apps that look in news on Facebook. An iPad edition namely coming soon, Post CEO Donald Graham says.

With excitement in the media industry around mobile apps and Google's success with algorithms that often cultivate themselves, personalized news has become a peppery heading.

Flipboard, which makes a beautiful magazine-like news aggregator because the iPad, has ridden a wave of hype and media partnerships. The Oprah Winfrey Network, for 1, is on board.

Flipboard Co-founder Mike McCue, who too has a seat on Twitter's embark of managers, said last week that the corporation had raised $50 million, valuing his corporation by $200 million. Competitors shrieked Zite, on the iPad, and XYDO, on the Web, are also ascertaining fans.

Meanwhile, Digg, a pioneer in this automatic algorithm-based news sector, is trying to reinvent itself. It's below new management behind recently changing way toward personalized news rather than what's most popular overall.

Americans are spending more time gobbling up news bits on maximum platforms than they were a ten-year ago, along apt a September report from the Pew Research Center.

Whether they want computers studying their perusing habits and fashioning assumptions about what articles they might like is different question.

"Power users," the people who spend the most time consuming news, prefer to have a larger selection and more control over the types of articles they see, according to a recent study along researchers at the Pennsylvania State University. This could posture a major challenge to technology companies that rely on early adopters to fine-tune and spread the word about their products.
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