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341199 2008 年 08 月 28 日 13:48 Reading (loading. ..) Comments (0) Category: Miscellaneous world Kan
80 years since the last century, China's advertising industry, driven by social and economic development, achieved rapid development. Some small advertising companies are springing up, one after another. These small relative to the well-known advertising agency advertising company, not only need good planning and design standards of creativity, and the need to carry out business continuity. Combined with today's advertisers to highlight the growing dominance of the advertising industry of the competition day phenomenon of the survival of a small advertising company more difficult,
mulberry Handbags,
from small advertising company categories, a small advertising company generally has five categories, here is refers to the advertising company's key business projects,
chloe bags,
1. Advertising advertising agency based operating company, relating to the media agency, ads,
mulberry sale, etc.
2. To film and television production based advertising company, mainly related to the advertising photography, editorial production,
3. To design-based advertising company, mainly involved in import planning CI, VI design, Brochure design
4. The production of print-based advertising company, inkjet and other
5. To cultural transmission planning based advertising agencies, design brand planning, market planning, wedding planning, etc.
small advertising company's business by the company are all basically the boss, and staff resources to develop business contacts, there is no fixed service personnel. Basically, advertisers do not take the initiative to her door, so to support the development of such small advertising company that is a good grasp of the main support points have been advertising. This article does not involve how to conduct business, mainly for existing business, how to track protection, not to hand the loss of business, and how to gradually increase the overall strength of advertising and scale.
First,
gucci bag, the rational management of
1. Reasonable period of work, advertising companies are generally the phenomenon of existence often work late at night, do not deny that work at night time is the most efficient, so the working hours of the morning can be relaxed, reasonable and some of the employees working hours
2. Division of work arrangements, work and working time limits for reasonable arrangements for personnel division of responsibility to the individual alert \to arrange two or three people to do, this will indirectly result in low efficiency, accountability point of dispersion.
3. Work environment management, reasonable working environment for the air, not because the work environment so dead,
gucci handbags, so that employees feel depressed, low natural productivity, but can not engage in as KTV, QQ jump away at the sound, so that the efficiency can be like conceivable
Second, the customer service
1. Communication, effective communication with customers is the most effective ways of working, the project is for the final consumer, it is inevitable according to market demand, but first need approval by the customer, so we can only try to guide the customer, not imposed sense to the customer, this will cause conflicts between, resulting in the termination of cooperation.
2. Planning, planning is the first work on a project, according to customer demand, targeted to the design. Effective planning is the accurate grasp of the project location, and market demand, this basis can only be designed for practical work, rather than fanciful.
3. Design, must be derived from realistic, but not divorced from reality, and yet creative, have a unique vision, a new show.
4. The principle of punctuality, and customer communication before the meeting an appointment must be reasonable to arrange a time to ensure the appointment on time.
5. Execution, which is the project late, directly affect the execution of the success of advertising works, the client does not sense their execution is not in place, but would think the company planning the project design issues, which affect future cooperation.
then
of employees to retain employees work mainly two purposes: one, to earn money for a living; 2, learning things
most effective way to retain employees:
1. ; reasonable salary distribution
2.
training to bring new knowledge and rational economic distribution, can effectively reduce the friction between employees, and staff of my discontent,
training is also a powerful weapon to retain employees, employees can set up a training team to bring new knowledge, you can please some customers outside the training as an exchange lecturer in learning, which can slow the employees feel that work has not learned anything occurred.
Finally,
gucci bag, the scientific and rational planning positioning, advertising development achievements of many companies, we can not ignore a reasonable position to their own planning, the actual situation according to their own resource capabilities, the development of scientific and practical direction for their own advertising to develop development of the company's strategic planning.
way out of small advertising company is: to retain staff, sincere and effective customer service, strict implementation of their own position line.
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