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Old 06-05-2011, 03:17 PM   #1
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Default Airmax - Concord C1 Chronograph Watch |cleaning ai

Concord C1 Chronograph Watch Design Critique: Mistake Of Form Over Function
A good deal of thought goes into the design of most watches. The result have to be a blend of attractive visual elements combined with the features necessary for the watch to adequately tell the time. There is no "correct" access to do this, but the versed designer have to take take either the concept of form and function seriously. A watch falling too far to either extreme can be devoid of appeal.
Recently, the Concord brand has begun an image re-haul. The Movado owned watch brand was due for revitalization. Having had success with the Concord La Scala and Concord Saratoga lines, nothing solemn has bring an end to ... of Concord in about 10 years. In fact the La Scala and Saratoga watches are splendid designs, attractive and pleasantly unique. Movado however felt the brand needed to be boost in a new intention. Newly named Concord CEO Vincent Perriard has a background in marketing, not watch design. His passion is admirable, but he hat present to certify himself as a watch branding whiz. Movado has given him the reigns of Concord.
The outcome of Perriard's assignation is the C1 "Concept" line of watches. Highly proclaimed, and with first-class marketing rhetoric, the Concord C1 simply fails to impress me. To be honest, I wanted to like this watch. My wish was that gazing at it long enough would allow because the design to grow on me. My focus has been on the Concord C1 Chronograph with the rubber cane and carbon fiber backdrop, which is actually the least charming of the cluster. The steel bracelet available is attractive, but nothing special, and the elementary models without the chronograph complication are distant easier to look at.
Let us first scrutinize the manner in which Concord touts the C1. Emphasis is on the bulky design, thick sapphire crystal, use of multiple materials such as rubber,cleaning air max 2009, iron and carbon fiber, and the futuristic boldness with which the watch presents itself. This is a big,0 watch. 44mm wide and over 16mm tall, it would not be thought "enormous," but it ambition not linger humbly under a shirt sleeve.
The C1 is bold, I will give Concord that. The watch seriously stands out deserving to the compare of colors and materials. Boldness is good, but after the initial novelty what are you left with? The most famous design element of the watch are the 8 large cube shapes on the bezel. The influence,0 is almost a sunburst pattern, and it stands out well, the problem goes to legibility. It seems as though telling the time is an after thought in this watch. While there are 12 hours to be accounted for,womens nike air max sale, there are 8 large elements that look like indicators. When you attempt to tell time on this watch, your eyes are going to be painted to the huge 8, which unfortunately serve not other purpose that being symmetrically area around the bezel. This watch wants there to be 8 fairly,0 than 12 hours. Thus the cubes detract significantly from the chief purpose this extra is meant to serve.
In the cubes are placed large screws. Simple circular screws that detract from the angularity of the watch. I have a emotion that these screws will release over time. Most additional watches that have screws, actually have bolts. Meaning the screw looking bolts are secured on the additional end with a nut. I am afraid the C1 owner will be faced with tightening screws occassionaly. Further, for the price, I would expect nicer looking screws, at least something more interesting than what looks to be taken out of a parts binary. Going back to the large cubes, they are plain looking once you habituated to them. Either in rubber or steel depending on the watch, they don't really do much for me. Rubber is coming back as a material secondhand in high-end watches, but I cannot be sure why. Sure it does not dent, but it can scuff or even tear. It is not an valuable material, and I would not want to pay the excess of $10,000 for it to be prominently pronounced on the face of a watch.
The crown and pushers too have a good handle of rubber in them. The pushers are bold cylinders crowned in rubber. And the cap has a mingle of rubber with perpendicular steel lines cut-in to assist with action of the cap. The pushers and crown are large, maybe too large. They seem empty compared with the lines and shapes littered in the face of the watch. Why not carbon fiber pushers? In fact, the pushers and crown, while hideous, are probably the most functional part of the watch. The 1 area that Concord designed to function well probably does, but suffers from looking unimaginative and devoid of persona.
The manner in which the rubber strap connects to the watch case is peerless. A good idea in on periodical, the design handicaps the watch insofar as you are stuck with your initial decision of steel bracelet or rubber strap. For integrity intentions, the rubber strap is fwould do,0 the case in a material of speaking. Removing it occasions destroy,0, and interchanging it with the steel strap is technically feasible, but not recommended. Here anew, Concord has played with unique styling taking into consideration form over function. Again, at this price point the user should be given more opportunity to melodrama with the look and features of the watch, including the ability to mix and watch straps and bracelets.
Concord wanted to emphasize modernity in the C1's design. A "watch of the future", know next to nothing ofmething onward of its time. Movement sage, there is nothing special or innovative. The Chronograph models feature what is essentially a glorified ETA Valjoux 7750, which is the ETA Valgranges A07.211. I fail to look what is perfected or modern about a complication which has been around in manner for about 40 annuals. This amount point should claim something better inside the watch. The case of this watch involved of 2 large chips of metal sandwiched together. Not accurate aesthetic, or modern. Looking at a side angle of this watch, I penetrate what reminds me a 1980s vision of futuristic design for garbage or dump trucks. Industrial looking without much flair. Little attention to intersecting lines or balance. The result is strong looking, but hardly "designer worthwhile,0." Not particularly acute to creature a "haute" watch, a tag Concord is surely darting nigh.
Those more vested in watch manoeuvre will of lesson have more to say about the internal workings of the C1 Chronograph. While interested in the notion of lesson, it is the external elements which make one lust after a watch. The Concord C1 has a exhibit back, but the activity inside lacks any elaboration or particular amuse. You are simply reassured that a mechanical activity does in fact live inside your new investment.
Most major apt anybody see design is the face upon which you pay,0 most of your eye time. Here the C1 suffers many of the same muddle as the recess of the watch. When I {first|at {first|at at first,0,0},0} looked at the C1, the first thing that came apt mind was, "what is going on in there." I desperately ambitioned apt sift idea,0 the menage of circles, lines, and textures to approach someone coherent. I could barely acquaint what time it was. The best part of the face is the seconds dial. This is easily the best part of the C1 overall, but nobody particularly novel. Instead of using a orthodox hand to signify the seconds, Concord established an all enrol fashioned rotating circle with an indicator on every,0 side to narrate the time. While it does not join to the functionality, it actually doesn't detract from it, and is a salute visual newness; praying every,0 time you placard it. At fewest here I can commend the devise.
The subdials and appointment display on the face form a shape that looks like a clover on its side. While possible unintentional, I cannot acquire,0 this image out of my head. I equitable reserve seeing that outline of a clover, and I don't feel fortunate for this. The other hour and minute registers for the chronograph are pretty standard. The font used for the number is technical looking to say the least, but nothing special. The registers are wash and uncluttered. Using the C1 for timing is probably very cozy, but you don't absence to spend this variety of money for a good timing instrument. A solid Valjoux 7750 movement based watch can be had for $1000 - $2000. The appointment window on the C1 really disappoints me. There is this trend to open up the appointment skylight to indicate the before and next days. The only purpose this serves is that the curvature of the large date window functions to help balance out the circle shapes of the three subdials. Symmetry is afflicted while,0 you have 3 circles and then a square date window. So while this is an interesting solution to the visual balance problem, the execution here is completely flawed. The placement of the date window is as yet to the right, that it is off balance from the relatively central place of the round seconds dial that it attempts to balance. The result is two round shapes according the radius of the watch that are not centered or balanced with the rest of the watch. This distracts the eyes, and prevents the watch face from looking desirable to the eye.
There are two types of background materials to select from on the C1; carbon fiber or guilloche machined steel. I extremely recommend sticking with the machined steel. Carbon fiber is a great material. Light, and strong, it can be shaped in nearly any manner. It serves no functional purpose on a watch face other than to add what is honestly a low looking three dimensional effect. This material is entirely overused on watch faces these days, and must be cautiously implemented to look right. The machined steel on the other hand is much nicer. High-end products often contain machined steel, which has a array of circular pattens caused by a machine polishing. High-end Spyker cars use this achieve on their dashboard for an excellent look. The machined steel background also does not contrast as harshly with the dials on the face. The problem however, is the non-machined clover shape outline of the subdials does not integrate well with either background as the transition is raspy and unappealing. This is a problem with all watch faces that feature a "wafered" look.
Well done however are the Concord C1 main hour and minute hands. While arguably also unimaginative, they are well suited to their purpose, and I particularly like the alternated sections with luminant. On the hour hand, the first section of the hand is covered with luminant, while the second half of the hand is tear away. The opposite composition exists on the minute hand. Thus when the hands overlap, you can still see the lower hour hand underneath. I do consider the minute hand extends to far in the aft partition as it covers much too,0 of the hour hand though. The alternation of elements on the hands is a amusement idea, not peerless executed, but appreciated nonetheless.
While not knowing the details backward the C1's design, it is hard to impeach Concord alternatively the current CEO of bad savor, alternatively fast decision making. Viewing the end product of any campaign is not a full telling of the exertions and aims that went into the process. I accordingly cannot mention that this is a bad watch, or indicative of hereafter watches to bring ... to an end of Concord's new rule. I can although say that from a design perspective, this watch fails to alive,0 up to what a $10,000 -$20,000 watch ought be. No doubt many will be impressed by the Concord C1's striking and assertive looks. Others whatever will take publish with the many incomplete elements of the watch. The bottom line is that the C1 is not meant to be a money cow for Concord. It is intended to fetch,0 consideration to the mark. So that the new styling of the La Scala, Saratoga, and Mariner that I expect will arrive presently, will be whole,0 the extra noticed by the watch loving public. These mainstream watches will be more important to Concord's hereafter, and I can hope they will be given the necessary design treatments.
See Concord watches on eBay here.
See Concord watches on Amazon here.
Thanks to PuristSPro.com for images and feature of the Concord C1 here.

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