Traditional web sale platform classificat

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traditional web marketing platform Classification Guide (Henan Edition)
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1 important platform categories
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1.1 search engine
1.1.1 key marketing models and customer value
1.1.1.1 search engines apt establish and promote brand
1.1.1.2 low cost search engine optimization to attract visitors
1.1.1.3 Search PPC to bring high-value customers
1.1.1.4 search engine to establish and enhance the prestige of the community
1.1.1.5 Web navigation visitors comprised to send low-cost
1.1.2 Main types
1.1.2.1 comprehensive search engine
1.1.2.2 vertical search engine
1.1.3 Typical brand
1.1.3.1 Baidu
1.1.3.2 google
1.1.3.3 Soso
1.1.3.4 Taobao built-in search
1.1.3.5 easy to check
1.2 portal
1.2.1 opener marketing models and customer value
1.2.1.1 Rich media advertising is used to establish and enhance the brand and attract high amount customers
1.2.1.2 txt link ads to help bring high-value customers
1.2.1.3 Links and soft treatise marketing can be cheap spend to attract visitors
1.2.1.4 Community portal integrated marketing interactive online community to assist
1.2.1.5 free e-mail capabilities to help companies build and personalized customer communication channels
1.2.2 Main types
1.2.2.1 comprehensive citizen portal
1.2.2.2 citizen vocational portal
1.2.2.3 national manufacture portal
1.2.2.4 regional portal
1.2.3 Typical brand
1.2.3.1 Tencent
1.2.3.2 Sina
1.2.3.3 Network workers are
1.2.3.4 Taobao
1.2.3.5 YORK network
1.2.3.6 4399 games portal
1.2.3.7 worry-free future
1.2.3.8 Ctrip
1.2.3.9 3G.CN
1.2.3.10 Sina Henan
1.2.3.11 Huajun download site
1.2.3.12 QQ-mail
1.3 corporate website
1.3.1 Basic units of its marketing value
1.3.1.1 Internet domain label and web site for links to external platform, build and enhance the network brand,Lacoste Swerve Keyline Trainers, attract visitors
1.3.1.2 Information Distribution System to spread the brand message and brand picture
1.3.1.3 Online interactive feature to establish and enhance visitor into the relationship
1.3.1.4 corporation website treatment platform for the docking and transformation of inner and external resources
1.3.1.5 E-mail personalized to establish internal and external communication channels
1.3.2 Main types
1.3.2.1 network name card
1.3.2.2 release-type information
1.3.2.3 online sales-type
1.3.2.4 e-commerce-type
1.3.2.5 Enterprise Portal-based
1.3.3 Typical website
1.3.3.1 Microsoft Web site
1.3.3.2 KFC's network site
1.3.3.3 China Mobile's Web site
1.3.3.4 Dell's website
1.4 interactive community
1.4.1 key marketing models and customer value
1.4.1.1 Create one Account used to create word of jaws
1.4.1.2 content publishing, friends are used to establish and enhance the reputation, low cost to attract visitors
1.4.1.3 Rich media advertising is used to build and enhance brand
1.4.1.4 text ads for the chain to bring high-value customers
1.4.1.5 exchange correlates for low-cost brand creating and attracting observers
1.4.1.6 users to search for the accurate revelation of latent high-value customers
1.4.2 Main types
1.4.2.1 BBS
1.4.2.2 video-sharing community
1.4.2.3 picture community
1.4.2.4 microblogging
1.4.2.5 blog
1.4.2.6 social narrations website
1.4.2.7 class wiki site
1.4.3 Typical brand
1.4.3.1 everybody net
1.4.3.2 elated network
1.4.3.3 Sina microblogging
1.4.3.4 watercress network
1.4.3.5 Tudou
1.4.3.6 interactive Baike
1.4.3.7 QQ space
1.4.3.8 River Forum
1.4.3.9 Sina blog
1.4.3.10 Baidu understand
1.4.3.11 Baidu paste it
1.4.3.12 Tencent microblogging
1.4.3.13 QQ group
1.4.3.14 End of the World Community
1.5 customized software
1.5.1 key marketing models and customer value
1.5.1.1 account and avatar, signature and other information used to establish and enhance the brand, to achieve precision tap
1.5.1.2 skylight advertisements and text links for creating and disseminating the brand, to attract high value customers
1.5.1.3 personalized rind, facial statements used to create and spread brand
1.5.1.4 User interaction aisle used to establish and enhance the brand, 1 to one communication
1.5.1.5 popup, mass and other models for accurate, large-scale, rapid realization of brand-building, information dissemination, promotion and marketing
1.5.1.6 autoresponders and other personalized features for implantable content delivery, low-cost communication
1.5.1.7 Start and implant interface and from the interface with advertising for fast build and enhance brand
1.5.2 Main types
1.5.2.1 immediate communication tools
1.5.2.2 Download tools
1.5.2.3 online game client
1.5.2.4 mobile browser
1.5.3 Typical brand
1.5.3.1 QQ
1.5.3.2 Thunder
1.5.3.3 STORM
1.5.3.4 UC mobile browser

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2 preferred platform and features
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2.1 Baidu
2.1.1 search engine of choice for servant users, leading users to scale
2.1.2 search engine marketing capabilities mature, complete, scalable
2.1.3 user base, can tap the space, suitable for continuous marketing
2.1.4 covers a heap of computer users, user group mature
2.1.5 advertising cost-effective
2.1.6 search claim is settled, accurate search auction model is easy to put
2.2 QQ
2.2.1 communication tool of choice for domestic users, leadership users to scale
2.2.2 Customer relationship marketing capabilities mature, complete, scalable
2.2.3 user base, tin pat the space, suitable for continuous marketing
2.2.4 users to cover most computer users,Lacoste Arixia FD Trainers, mobile users, mature and grow strong
2.2.5 advertising cost-effective
2.2.6 consumer and web interaction, user stickiness is strong,Womens Lacoste Observe Trainers, the throng separated apparent, easy and rapid deployment of accurate allocation of integrated marketing network
2.3 Taobao
2.3.1 domestic users preferred shopping site, the leading user-scale
2.3.2 full stop marketing capabilities mature, complete, scalable
2.3.3 shoppers base, for quick marketing
2.3.4 covers the majority of online shopping users,Lacoste Trainers 2011, user groups with strong purchasing power
2.3.5 advertising cost-effective
2.3.6 quick deployment model is cozy to shop online bargains
2.4 Sina
2.4.1 fashion user's accepted portal, subscribers leader
2.4.2 full stop marketing capabilities adult,Lacoste Trainers, absolute,Lacoste Tennis Trainers, choice and lusty
2.4.3 influential online media, as brand marketing
2.4.4 cover most high-end users, user groups with strong purchasing power
2.4.5 advertising cost-effective
2.4.6 portal model is easy to immediately deploy integrated marketing network