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Old 06-22-2011, 03:25 PM   #1
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Default pandora bracelet Assessing the fallout Mark Byfor

The loss of deputy director general Mark Byford,pandora bangles John Redwood responds Ben Chu, the BBC’s head of journalism, will not be the cause of mourning in the corporation’s newsroom, which theoretically should have been his powerbase. Many BBC journalists still appear unclear as to exactly what role their head of journalism performed. And the prospect of a regular Byford “appraisal” was a source of bemusement for some of the corporation’s most senior correspondents,pandora bracelet H&M’s True Colours Harriet Wal, who were more concerned with the need to report their stories across multiple platforms.
Sharon Baylay, who is leaving after only joining the BBC in May last year on a salary of £310,000, will take a reported pay off of £327,000. The thing I remember most about her was that she seemed unperturbed by press criticism of the BBC, which seemed a strange view for a marketer at an organisation fighting a propaganda-charged political battle for its future. But the BBC retains a marketing and communications army of a scale that would be the envy of Alexander the Great. I’m sure it will continue to get the message across without Ms Baylay.
DG Mark Thompson describes the management changes as a “simplification”. But to many observers addressing the top-heavy nature of the BBC,pandora bracelet, with its excess of overpaid senior executives, has long seemed the obvious response to criticisms of the corporation’s resourcing. Thompson had previously argued that he needed all his well-rewarded lieutenants and the public was unconcerned by the issue of BBC executive pay. That no longer seems to be his view. But arriving at this “simplification” has been anything but simple.
But the BBC, of course, is not like any other organisation. So I doubt whether these changes will make much difference at all.
On the face of it we are seeing a big shake up at the top level of the BBC. In most organisations the announcement in quick succession of the departure of the boss’s second command and the marketing chief would be an indication of seismic change in the business.
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The former director general Greg Dyke championed Byford and has made a spirited defence of his former protege. But the £900,pandora jewelry Faces of lockout Falcons K Matt B,000 pay off Byford is expected to take with him will only antagonise staff who are on the verge of industrial action over changes to their pension rights. Possible strikes represent a significant problem for the BBC’s journalism. Mark Byford’s departure does not.
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