These days, Twitter enthusiasts shouted upon the LV mark productions recently introduced some of the letters resembles the birth in 1896, wholesale Juicy Handbags interwoven canvas, and some like maximum of namely segment of the 1930 LV VI printed handbags,
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In truth, this is not fair a LV, the European luxury merchandise companies are all large-scale re-launch of those classical, it will be to use the brand heritage as a path to communicate with consumers, yet also those at the financial crisis in the fight against the temptation the consumers.
Gucci Patrizio di Marco, president and CEO, said: "Consumers are now accustomed because luxury brands extra cautious approach. If we are not part of the history as a enterprise, it will be a major mistake. Now is to show us a golden opportunity to own brand of history. purchasers want to purchase is not to die with a half a year alternatively unpopular things, he wants us to invest substantial value to products. "
To see what the huge to work retro in line recently:
LV - wallets are fired in the spring to rebuild the native neatness 100 annuals antecedent.
Dior - the redeployment of the 50's classic perfume, is the outcome of René Gruau was introduced in an ad, flavor, including Eau Fraiche (1953),
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Prada - recently launched a 708 books dedicated to narrate their own history, Wholesale Gucci Handbags content, converge primarily on the quondam 30 years,
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Gucci - in adding to those classic products launched, in December also sponsored the European Equestrian Events. Gucci relations with the European equestrian rivalry dates behind to 1921, and this is 80 years since the premier contact between the two.
Hermès - 4 月 3 Day ambition host the Grand Palais in Paris, equestrian show, underlining the brand's history: 1837,
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Why is anything in the past to push closer to it?
Professionals that: "The financial crisis, buyers want the product not the glamorous, the luxury brand positioning is the best in terms of tradition and history. Luxury brands to deliver an mind to the customers: their products are long-term value.wholesale Coach Handbags This is in reaction to increasingly careful approach to consumers. "