New Balance sued over toning AD

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New Balance sued over toning AD,gucci mens shoes
The complaint,Gucci Women Purses Beige/Ivory With Double G Logo 087, filed Monday in US District Court in Boston,mens wallet, is seeking class-action status and damages in excess of $5 million on behalf of a California woman,cheap gucci wallets for men, Bistra Pashamova,gucci wallets, and other people who have allegedly been harmed by New Balance.
New Balance,gucci kids, which recently launched a multimillion-dollar campaign for toning shoes,Gucci Handbags Tan Leather and Green/Red straps 001, is one of several major sneaker companies that are facing class-action lawsuits from consumers.Toning shoes are designed with an unstable sole so leg muscles have to work harder to maintain balance during everyday activities. They are one of the fastest-growing segments in the footwear industry; sales were expected to soar last year to roughly $1.5 billion.
New Balance has promoted its toning shoes with claims that they increase muscle activation by at least 27 percent and increase calorie burn by up to 10 percent with each step,gucci kitbags, using either a rounded or flexible spring sole.
But a study last summer by the nonprofit American Council on Exercise found that toning shoes failed to live up to claims made by several manufacturers. Reports of injuries have also raised concerns that the shoes,Gucci Men Sneakers High Line Grey/White 073, which cost roughly $100 a pair,Gucci Women Purses Chocolate 034, could do more harm than good.
Pashamova alleges that New Balance’s promises of health benefits are “nothing more than deceptive marketing tools’’ and cites as evidence the study from the American Council on Exercise,gucci store, which measured heart rate,Gucci Messenger Bags Goldenrod and Orange Belt 007, kilocalories burned,womens sneakers, oxygen consumption,gucci tops for men, and muscle activity in users wearing toning shoes and regular athletic sneakers.