Phone from the duo CD thriving Chinese companies c

In the era of global competition, the brand's value has no doubt.
Businesses attract customers to the brand, brand to replace the product as the core elements of market competition, Chinese companies which have gradually been perceived, but how to create a brand is a problem, because at every turn for decades, even centuries, the history of the brand's international business, the Chinese companies to create brand not only in the starting line behind, in the capital, technology, personnel and systems of accumulation is also difficult to compare.
behind the will be beaten, this unchangeable truth, as reflected in the Chinese mobile phone market in the head. Nokia, Samsung, LG, Motorola, Sharp and other large international brands in the formation of high-end market is almost monopolized the local backbone of the once-great brand Bird, TCL , Amoi, Kejian, Capitel, etc. all lost out in the competition market, most local phone companies are forced to produce the cottage can only survive to the point.
demise is not the face of adversity, we must stress to grow, although difficult to create the brand, but also Chinese enterprises must take the road. pioneer though has fallen, but the new forces are gradually formed, the last two years in the mobile phone industry is the most watched music BBK OPPO's mobile phones and services we plan Duo CD female phone.
2010 年 3 23, has been concerned about the growing power of China's most authoritative financial channel CCTV brand two sets of ; as its theme, the duo CD listed only six months a full range of brand mobile phone coverage, reported that the duo CD of women in the highly competitive mobile phone market to create sales, called for the creation of Chinese enterprises in recent years, representatives of the brand.
Here we come to the first duo CD in 2009 and made women's phone results in a simple review:
2009 年 1 January, Mr. Ye planning team stationed duo CD,Coach Outlet Store Online, began to research planning.
2009 June 9, the duo CD female mobile phone brand in the first conference held in Shenzhen, China Merchants began to build the terminal;
2009 July duo CD of the first three women's cell phone market.
2009 In September, the first two of three mobile phones sold in over 10 million units, setting a new listing of the mobile phone industry in recent years, sales of a miracle;
2009 December duo CD S600 was named People's Chinese mobile phone industry, the annual top ten most influential mobile phones team, we have the whole plan to create a duo CD from the brand, including strategy development,Louis Vuitton Outlet, market positioning, product innovation, channel planning, integrated communication, etc. The whole process, the duo CD mobile phone in the financial crisis has not yet subsided, the international brand dominant market position of the external environment achieved remarkable results listed are pleased in our view, although the duo CD will be the future of the brand is very long road, blocking competitors may encounter, or even to be plagiarism, but the duo CD has gone right in the brand development on the road, as long as do not make a great mistake, insist the right strategic direction, duo CD brands will be more powerful in the competition.
marketing is war, the market is the battlefield, is to build brand marketing to win the war, and determine the outcome of war with the strength of the factors, but strategy is even more critical is thinking in this article, we will be duo CD brand, based on past success or failure comprehensive case for how the game market with strong competition, to create brand , parse out the brand in the Chinese market to create a general sense of strategy ideas, ideal for many Chinese companies have a brand reference.
one, found the opportunity to learn marketing is more important than the
achieved very good sales performance? I think the key is Mr. Ye planning agencies to help us find a female cell phone this market gap, it can be said that women are the most suitable mobile phone duo CD market opportunities for brand development. part interview with chairman of Mr. He Mingshou duo CD, He, chairman repeatedly stressed.
Indeed, from the marketing of the product, price, channel, promotion, and other elements of view, can not duo CD with Nokia, Samsung and other brands Compared even with the association, Jin and other domestic brands have a very large gap. duo CD is a new brand, no brand heritage, brand enterprises in operation before the duo CD manufacturing experience and no cell phone, but there is no core technology, but operating in the channel, there are some basic, but compared to leading brands and there is no advantage at all, but is fully capable of marketing behind the case, duo CD can be rapid growth, the key is to find and seize the women because of cell phone such a market opportunity.
course, not to say that marketing is not important here, but we also clearly recognize that we are now learning to master and is basically an international brand marketing experience and knowledge of the past, many of our entrepreneurs and marketers are translated from abroad by reading marketing books, was gradually figure out what is marketing, what is selling, what is marketing which means we now have to contest the same stage and master, the master than the apprentice a capability is inevitable, if and international brands in marketing the game to do positive, do not say is bound to fail, but the possibility of failure will be very large.
for the study of marketing is very important, but not critical where Chinese enterprises, especially in the face of strong international competitors, the brand must play to our own advantage, this advantage? old saying determine the outcome of war is brand competition is on the market opportunities should reflect the insight, because we are more familiar with China market, better able to grasp the psychological needs of Chinese consumers.
find opportunities of marketing is more important than learning, it is thought this strategy under , 2003, after Mr. Ye planning only chocolate and do not do Yake Yake V9 vitamin candy success, in 2004 only on behalf of the Chinese men's Qipai China collar popular in 2007, only Foma category of victory in 2009, women also have a duo CD phone birth.
Second, the positioning is sacrifice, positioning must adhere
duo CD is the first phone to do women do? as long as the readers a little about the mobile phone market should all be aware, as early as duo CD before the birth of female mobile phone, there is TCL,Chanel Bags, Bird, Samsung, LG and other brands launched the women's cell phone, cell phone is not a female duo CD brand of patented products, but why the duo CD is still able to compete in achieve rapid growth it?
The answer is very simple, because in our proposal, the duo received a CD is positioned at the expense of tactical thinking, and firmly implement them in marketing. then our competitors? Samsung, LG is a global leader in mobile phone brand, they can not focus on women's mobile phone market, after all, it will be a huge sacrifice; TCL, Bird phones are just as women's short-term tactical products, rather than strategic positioning, even when we look at the fact is that most of the domestic mobile phone brand is simply no clear position. duo CD with professional female mobile phone brand positioning, and positioned tightly around the product development and brand communications, we have only one purpose, which is to the consumer were formed in the mind duo CD that professional women mobile phone, mobile phone is the female duo CD of professional recognition.
duo CD brands listed under more than six months the situation, this orientation has produced some results, although LG, Samsung, etc. International brands still still Tuichu female phones, there are some local brands to follow the positioning taken, but the actual situation, they are not duo CD brands will form a real threat, If there's Zuai duo CD of brand growth factors that may be more that duo CD itself, that is, must resist the temptation, to consistently maintain and improve the mobile professional women's brand positioning.
Why should resist the temptation? Because in our 20 years of marketing planning of experience and understanding of the Chinese market and business in the ever-developing China, will form a lot of beautiful to look at opportunities to trap, and many enterprises are expected to lure in the trap and can not extricate themselves entered.
duo CD brands will also face many temptations, in fact, in our professional and business women in decision-making orientation of the phone discussion, on-site there is a lot of different opinions, some believe that smart phones is the future direction, and some think the Internet is more mobile future bright, some market opportunities for 3G mobile phone that can not give up, give up the male market, some believe that direct the positioning is not desirable, there are many similar ideas, but we from the enterprise point of view of resources and market competition, and strategic positioning is to sacrifice ideas, to persuade mobile phone companies to accept a professional position of women, but the orientation must adhere to, otherwise it will come to naught, so companies continue to grow the brand in their own firm is very important to grasp.
positioning is sacrifice, and must be upheld. For most of Chinese enterprises, we believe that industry should not be to make the first goal for the brand, but try to build and can not be copied or hard copy form the core of competitiveness, and a good mind to be recognized by consumers brand positioning, in a way that is the core competitiveness is not one? so has sacrificed long-term adherence are actually worth.
three, with lateral thinking, innovation, marketing, product differentiation
we build know that there are two levels of competition in the market - brand competition and product competition, in which the accumulation of brand takes time and long-term accumulation of effective communication, not overnight, but the market is fierce competition, rivals will not be seeing you grow large, they will even wait for you strangled in the cradle, so the branding is already on the market early, or there is a strong competitor, to build the competitiveness of products is vital.
how to create products that competitive? In theory, only two possible directions: First, do better than the competition, and second, and competitors are not the same, but in reality, because the product is good or bad business to do their own publicity and can not be completely accurate, only to judge by the consumers themselves, and a strong brand in the minds of consumers is always the best product, for example, installed in the Coca Cola bottle would be just as delicious, but consumers will not think of better quality than Coca-Cola Cola Therefore, the key to building the competitiveness of products is not doing better, but not the same as competitors, achieved through product innovation and competitive differentiation, the formation of differentiation: use of herbal tea and Coca-Cola competition, the effect will naturally better.
better do not do the same stretch of the imagination to break the routine, the The core strategy of product innovation ideas.
what kind of mobile phones is the female? small, thin, beautiful colors, stylish, scented ..., indeed these are able to attract women to buy mobile phones factors But before the duo CD market, has been Samsung, LG, strong international brands such as these elements will be the ultimate, duo CD in these areas can only do a down mobile learners, imitators, to achieve beyond simply Biden day harder.
break, break, and then break,Louis Vuitton Outlet, the competition in the market at the right strategy as long as we thought, give full play to the imagination, innovative products will be able to break the routine when we could not find the phone in women not meet the needs of not being, we turn to study what women need is not met, a full survey of 1,800 female consumers,Christian Louboutin Outlet, the final, we find the may be misfortune, the desperate, self-defense if the phone has the function to call her no time to send text messages, but there is help on the phone keys, a press can notify friends and family: I was hurt. two of the women's cell phone and security a perfect combination of concept, coupled to form a duo CD on refining the brand's unique selling point: a key to help, automatic positioning. This product selling female consumers inherent sense of insecurity as a breakthrough, breaking the traditional female style mobile phones everything a traditional, open up a new mobile phone products functional value.
right, you also need to remind the reader that lateral thinking as a strategy of marketing thinking, not only can be used in product innovation, at the market level and the level of the marketing mix can be widely used, such as to give old products a new feature, use it to find new ways to use applications, the use of people, the use of time; or new ways to sell it: The new channel, the new price system The new marketing techniques, new concepts, etc. The same is the use of lateral marketing thinking.
four, take this chance to spread the brand integration strategies to enhance the efficiency of
enterprises to create a brand, not spread not, it is only through spread our brand awareness in order to be the target consumers are likely to become the object of consumption choices of consumers, No communication is not the brand, at this point many of us entrepreneurs have empathy, the importance of integrated media brand also need to say, but specifically, how to spread it? After all, this has been spread over the society, to make spending on communication every penny to have the desired value, indeed more like an ideal than a reality.
No one can be perfect, but as long as there are thinking the right strategy, you can keep close to perfect. that the same How can the spread of costs to achieve maximum dissemination of value? We believe that the occasion strategies for enhancing the efficiency of integrated media brand that is absolutely prime recipe and we service customers, the occasion is always an important strategic principles, real skills kung fu martial arts movie culture occasion, an occasion to the World Cup and ChinaHR Superman, Ya-off occasion of the Olympic and SARS, Qipai occasion Jet Li, Hongjinlong occasion to air heat ... ..., an occasion for these brands through brand integration communication, without exception, have been successful.
duo CD as a new brand, the target can be achieved in a short time the trust of consumers, an occasion is the strategy contributed:
First, we chose Shu Qi as a duo CD's brand ambassador, not only because of Shu Qi duo CD with the image of women in the same cell phone tone of the brand, but also because it was the star of the influence is at its peak, she is absolutely beautiful and elegant duo CD can form a strong brand's target consumer appeal duo CD as a new brand alliance with Shu Qi, through the dissemination of effective closer to the absolute target consumers with distance.
right, you also need to remind the reader that lateral thinking as a strategy of marketing ideas, not just in product innovation can be used, at the market level and the level of the marketing mix can be widely used, such as giving the old new product features, use it to find new ways to use applications, the use of people, the use of time; or new ways to sell it: The new channel, the new price system, the new marketing techniques, new concepts, etc. This The same is the use of lateral marketing thinking.
Fourth, take this chance to strategies to enhance the efficiency of integrated media brand to create brand
enterprises, there is no spread not, it is only through communication that we can be the target consumer brand awareness are likely to become the object of consumption choices of consumers, family has empathy, the importance of integrated media brand also need to say, but specifically, how to spread it? After all, this has been spread over the society, to make every penny spent on communication have played on the proper value indeed more like an ideal than a reality.
No one can be perfect, but as long as there are thinking the right strategy, you can keep close to perfect. the spread of the same costs that can be achieved to maximize the spread of what value it ? We believe that the occasion strategies for enhancing the efficiency of integrated media brand that is absolutely prime recipe and we service customers, the occasion is always an important strategic principles, culture, real kung fu martial arts movie Kung Fu occasion, an occasion ChinaHR World Cup and Superman, Ya-off occasion of the Olympic and SARS, Qipai occasion Jet Li, Hongjinlong occasion to air heat ... ..., an occasion for these brands through integrated media brand, without exception, have been successful.
duo CD as a new brand, the target can be achieved in a short time the trust of consumers, an occasion is the strategy contributed:
First, we chose Shu Qi as a duo CD's brand ambassador, not only because of Shu Qi female duo CD with the image of the brand tone phone line even when at its starring CD of the duo definitely the brand's target consumers form strong attraction, duo CD with Shu Qi as a new brand alliance, through the dissemination of the absolute effective closer distance with the target consumer.
Secondly, in order to fully interpret women mobile security demands, the project team and tailored to Shu Qi, creating a digital the image of Sri Lanka's bodyguards, though not a star, but it is well-known public symbols of people, can also form an extraordinary memory point.
Third, advertising, the duo CD by simply selecting the powerful media cooperation, although The market spread was very limited budget, but we believe that new market without a strong brand with the media, will greatly reduce the probability of success, therefore, market the brand duo CD did not take shotgun to shoot birds spread the way, but will focus on all budget put in the time most women consumers in Hunan Satellite TV program truly a market that is sold in a period of time or even faster for the market supply business, good sales for the duo CD quickly return the funds, and thus may be laid for the continued spread.
by the star of the trend, the trend through the symbols , by the powerful media of the potential, in the process of integrated media brand, Duo CD is always to take this chance to the principle of maximizing the limited communication budget to be used, really and truly played a good spread of results.
2010 年, World Expo, the World Cup, Asian Games will take turns appearances, is an occasion to spread the brand opportunity, duo CD of course, will not give up the opportunity, in addition to continued cooperation with Hunan Satellite TV, CCTV's prime time in more than 50 million of the purchase advertising, and also formed a strategic relationship with the Tencent network can be expected, duo CD brands will be better tomorrow.
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2010 duo CD of a marketing plan for the agency, the customer growth and our happiness the source of a sense of accomplishment, the 2010 duo CD on the way women singing mobile phone in the market, not only improved the product, but also in brand and sales levels. achieved a double harvest:
a, 2010, position ; pursuit of , widely loved by a female friend, download the current monthly amount of reading has exceeded 3.5 million times, constantly improve the adhesion of mobile phone users duo CD and loyalty for the second purchase options duo CD offers more protection.
2, 2010, duo CD with world-class women, women's cell phone brand Swarovski reached to launch Duo Wei Chu continue to invest in Hunan Satellite TV pediment, 2010 年 1 April to 20 May, the largest Chinese IT Network - network YORK popular brand of women's popular mobile phone market were compared among the five mobile phone female duo CD, popularity overtook Sharp mobile phones, and OPPO, Sony Ericsson par.
five, in June 2010, duo CD with Tencent, baby contest the World Cup starts in World Cup marketing campaign made a breakthrough.
six, August 2010, Beautiful singing duo CD .
seven, in November 2010, duo CD landed a strong female island of Taiwan Mobile, was Apple Daily, cool, and a number of network media reported a large number of communication, and sought after by the Taiwan sister.
eight, November 2010 , female duo CD sales in the country 3 million mobile phone units.
nine, in December 2010, female duo CD with brand mobile phone the way around the implanted voice starring Shu Qi start a new round of communication activities.
ten, everything is possible, the success will continue ... ...