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shelling out $6 billion for advertising powerhouse aQuantive, is Microsoft nonetheless considering a achievable Yahoo acquisition? Even though Microsoft execs won’t come right out and say it,microsoft office Professional 2007 license, it sounds like the answer is no. doesn’t need Yahoo’s Panama online-ad platform. Without it, Microsoft is still sitting pretty right now, in terms of its promoting strategy said Yusuf Mehdi,genuine win 7 pro, Senior Vice president and Chief Advertising Strategist, who presented on May 23 at the Goldman Sachs Internet Conference. (Mehdi’s presentation was Web-cast, so I had a chance to listen.) 45 minutes, Mehdi took questions from Goldman Internet and Entertainment analyst Anthony Noto and a couple of other conference participants. asked Mehdi whether Microsoft might still be considering making another large acqusition, such as the long-rumored Yahoo one, to fill out its marketing portfolio. said that other than a few “small pieces we’re getting to — organically and otherwise — we have all of the pieces we need to be one of the top ad platforms.” Steve Berkowitz, Microsoft’s Senior Vice President of Online Services (who also addressed an analyst conference this week), Mehdi emphasized the convergence of Microsoft’s various advertising-related assets. In addition to aQuantive, Microsoft’s acquisitions of Massive (in-game marketing), TellMe (voice-activated search), MedStory (healthcare search engine), ScreenTonic (mobile search ad platform) and MotionBridge (another mobile search provider) give the company a large family of ad platforms and properties. Microsoft plans to offer advertisers ways to provide ads across the full spectrum of platforms — games, IPTV, online sites, online services and software, both Mehdi and Berkowitz said. online marketing platform, adCenter,genuine office Standard 2010, will continue to be the centerpiece of its marketing strategy, Mehdi said. are very committed to our ad platform,” Mehdi told the Goldman Sachs conference attendees. He said Microsoft currently has 80,000 advertisers signed up to use the platform and that adCenter already has surpassed the monetization provided by Microsoft’ old Overture ad platform. like Berkowitz, Mehdi attempted to downplay Microsoft’s lackluster search marketshare by emphasizing it potential in the broader marketing market. and display advertising have essentially converged,” Mehdi said. The game is “no longer just about pages served,win 7 enterprise keygen,” Mehdi added. “It’s a converged marketplace.” isn’t giving up on search, Mehdi said; Microsoft is “absolutely commmitted” to remaining a strong competitor in that space,buy windows 7 home basic, he said. But in Microsoft’s — and its advertisers’ — views, buying audiences, not pages, is becoming more of an area of interest. believe we have the largest audience to monetize,” Mehdi said.