ed hardy merchandise The display of the Road cloth

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the pattern of commercial competition has entered an era of big business, in an atmosphere of fierce competition, businesses in order to attract the attention of consumers and promote sales in every detail seek different. Especially in the stores, in addition to the store design,black patent christian louboutin Amazing tattoo art [50P], window shapes such as effort under the foot, is on display in the clothing, putting in a strong visual impact in order to create a commercial space into a sales environment, strong design heighten the atmosphere of its own selling point to establish the district's unique character image to attract more consumers to patronize, to obtain greater profits. Therefore, clothing display becomes more and more businesses, and became an important link in the distribution system.
door first, windows, shelves, props, displays all the components of the sales terminal. Head and shelves, and so the door is the hardware part of the brand image, while the display is part of belonging to the brand image of the software. Throughout each brand, all in the hardware and software requirements to achieve a high degree of unity in order to establish a brand image, create a strong sales of tension,authentic omega watches, in pursuit of the market to maximize profits. But why not achieve results, it is mainly on display can not be perfect.

display is based on the theme of goods, the use of different varieties of goods, style, color, fabric, characteristics, etc., through the integrated use of artistic skills displayed, highlighting the features and selling of goods to attract the attention of customers, improve and enhance further understanding of the customer for goods, memory and the degree of trust, thereby causing the maximum desire to buy. This is the text display position, is on display to show consumers function. Marketing system as an important part of how to display a good product, the following points should start.



goods as clothing display mode,cheap coach shoes, the display is generally divided into stacked and mounted.

stacked: the clothing is usually an orderly folding, emphasizing the overall coordination and sharp silhouette, the goods in the water table or displayed on the elevated platform. In this way, the benefits that can effectively save the limited space, because a store, the space is limited after all, if all the display mounted in the form of goods, the store was not enough space. Therefore, at this time, before taking stacked to increase the number of the limited exhibit space. This is the advantage of stacked, but the disadvantage is not fully display of goods, so it mounted with the display, can increase the visual interest and expansion of space.

stacked display should note the following:

● emphasis on visual, the color control, the principle should be from outside to inside, from the shallow deep,nike womens running shoes, from warm to cold, by the out to the dark. Because it is a human habit of looking at things dictates. This also enables consumers interested in products from the attention - to attract - observe - to buy several parts to this shopping behavior.

● season of the same type with the same range of products on display the same area.

● stacked to removal of the packaging, thin pieces of equipment suitable for each stack of 4-6, 3-4 pieces of heavy equipment to appropriate, shirt collar can be placed staggered. Clothing type and size of each stack series from top to bottom, from small to big.

● stacked near the location of the regional model as designed to show the representation of stacked style, to attract attention and enhance vision. And can be placed in the appropriate clothing styles of posters, leaflets, on behalf of the all-round display models.

mount: General is hang the clothes hanger, so that it features a comprehensive display of goods,Encounter with the thief, easy to form a color rendering of visual impact and atmosphere,

understanding of consumers will be able to use the eye understanding of the commodity. However, in the limited stores, not too much to mount display, is generally linked to the assembly

stacked together. On the one hand, to rational use of space, on the other hand, makes the whole display of goods, there is layering.

mounted display should note the following:

● Each clothing should also be linked to two or more consecutive, usually not more than 4, mounting should be kept clean, no creases.

● goods of the same series of models using the same racks,

● mount number sequence: from front to back, from small yards to Tai code; from left to right, brought up to code large size.

● positive column mounted display color from outside to inside, front to back, from shallow to deep, from the Ming Dynasty to the dark. Side of the column from front to back, from outside to inside, from shallow to deep, from the Ming Dynasty to the dark.

Display from the display of the principle of overall consideration, in general, display a color-display, but also by style display. These may, in accordance with the apparel store area to be the main push style, each have their own advantages, but also each have their own shortcomings, real specific circumstances. However, regardless of the manner in which to take into account the following basic elements. These principles will help businesses with the overall perspective from the arrangement of the series, giving the most significant characteristics of the location of products. How different types of products and color matched with the treatment, etc., form the overall refined and rich content display only one purpose is to promote the achievement of sales.

to form the focus of each show

attractive surface, the first to attract the attention of the point of view is the focus. Such as the focus of the stores after the image of the sign is the cashier. The focus is usually located in eye level or above eye level, the color contrast of POP posters, or product combination is often set to focus, it can be ordered guide to show the consumer's attention, and echo, and from certain Tip of the visual effect. Therefore, the clothing brand image in the end, the focus shape the image of the signs, this visual information, to convey the brand's product information, promote sales and promote the brand.

to color rendering atmosphere

use of color, for display, it plays a leading role. Ordered color theme to the entire store with a clear theme, well-organized and strong visual impact, more use of color contrast in the display is set to focus on, or create a color gradient effect of goods on display, so that customers have the urge to shop, coordination and layered, and easily targeted commodities.

to create visual effects

repetition effects can create visual interest, highlighting the effects of continuous and block, pay attention to unity and contrast, while the efficient use of space, form a strong visual impact, this principle applies to the focus products or new product display. Particular emphasis on repeated practice of various effects, for example, a dress with a kind of different ways, models show, are linked and the combination method for simultaneous use, to focus, to maximize and strengthen their own image.



window display window of the store for the terminal, it is like in the eyes of the people, the importance of self-evident. Remember, this is the first step to attract consumers into the store. The window's image is good or bad, depends on two aspects, one hardware design, the second is software maintenance. This article is about because the display, so that focusing on software maintenance.

● models display clothing, shall be replaced every two to three days, so keep it fresh to the customers, attracting people into the store.

● For more on display when the goods should be selected with the season on clothes, do not display that are not or do not fit the trend of fashionable clothing, to ruin the brand image.

● store salesperson to work every day, must check the windows of the clothing is clean, neat, and other promotional position is properly licensed, not because of these mistakes, so windows and chaotically, affecting image.

determine success or failure in the details today, businesses would like in the fierce market competition, invincible, you have to start from the subtle, strengthen the management system and improve immunity against risk. Nerve endings as clothing sales - end stores, there are three factors that determine the success of the store was open. One hardware store located in the bustling shopping district, we should choose the land, which is the primary condition. The second is the quality of store employees, the third is the display of goods. These are the software building. Today, there may be individual clothing display, you can catch the attention of consumers, so that businesses selling clothing fire than others.



training of end-to victory in the winning end
market today, clothing companies to end sales staff training can be said to spare no effort to put more manpower and resources to this work as a systematic and long-term task. Because the quality of terminal sales staff directly affect sales, and consumer preferences for clothing brand. Because I work in clothing sales, but also been to walk around, every place will habitually look at the quality of the shops have encountered sales staff, and may not be met through the systematic training of sales staff. Experienced sales staff when customers entering the shop, they will be greeted with a detailed description of clothing styles, texture, shape characteristics of wear. Without trained personnel, the opposite, see consumers come face is cold, like yesterday, had any grievances, to ask an answer. Such service, naturally can not win the trust of consumers, it naturally can not persuade consumers to consume. The received such services in the attitude of consumers 冰火两重天 naturally give birth to the terminal by the bottom of my heart the importance of training the past. For now the clothing brand competition, not just that aspect of the competition, but rather the image and the overall strength of the competition. The image display as a terminal event - the spirit of service and service staff awareness is still important. If the enterprises in the early product design, brand promotion and other details of the case did a wonderful job, when the product Zhimian consumers, as a result of the absence of terminal sales staff, which led to the desire of consumers not to buy the products, it is naught.
So, how to effectively train sales staff terminal, which is a clothing enterprise important work of the marketing department. Now the clothing business, will generally open in each new franchise or operated stores opened before the end of the sales staff on a systematic training, it is very good. But why would a phenomenon encountered by the author that the above situation? I would like to be two reasons, one is the execution of the enterprise is not enough, planned, implemented, but not an effective way to assess the effect of training, resulting in staff training a mere formality, spent in vain enterprise human and material resources, but not achieve the desired results, so that the development of sub-brand of clothing has also brought obstacles. One is the training itself is a problem, there is no effective ways and means of control, so that the loss of training effect. So, how to effectively expand the training, so that it truly achieve the desired effect,ed hardy merchandise, I see, should abandon the traditional view of a simple way to explain the type of training to carry out multi-angle, all-round training.

traditional training methods are generally on the shop's sales training customers how to access street, shopping guide skills, business attitude, product display techniques, store atmosphere, layout and other infrastructure for education, to allow the sale of stores First, staff understand customer needs, and how to ascertain the customer's purchase intention, these are software services awareness; the other hand, the training infrastructure, such as product display, is placed by style or by color display, different displays, to create a business climate of shops is different. These are basic training, that shop sales marketing business in the skills required. I said before, training is a systematic project, and these traditional content and methods of training is just one part. If the training to do this step only, only be regarded as entry-level. Want to be on the garment enterprises overall quality of the entire sales staff has a progressive improvement of their training have to continue to enhance their professional knowledge.



interactive training interactive training taught to break the traditional single mode, but to the training of personnel involved in training courses to the general topic proposed by the host, and then discussion. After this brainstorming, the best services to seek ways to treat customers. Marketing 4P to 4C from the changes in marketing strategy, emphasizing that satisfied the needs of customers, including the real needs of this demand and potential demand, the reality is the demand for clothing styles, fabrics, work demand, and potential demand, is wearing a dress to bring the spirit of enjoyment. Therefore, the interactive training, through the power and wisdom of all parties they gathered, can stimulate the intellectual potential trainees, through communication and discussion, to enhance service awareness and skills. Because people are vulnerable side, consumption is also a risky process, I hope access to care, help, decision-making. The service is based on real customer's own good will to his satisfaction. He eventually customers will feel valued, and he will contact with your company in mind, and can continue with your contacts.



scenario-based training scenario-based training is the role of trainees conversion,Nothing's gonna change my love for you, so that students play customers and sales staff, field sales simulation training. This role change, fundamentally changing the consciousness of training. This training, mainly for trainees to know the following content: let the customers do not complaint, the person familiar with their business dealings, and the right to offer solutions to problems dealing with people, to the way customers want to treat him, respect him, anticipate customer needs, transactions made after the customer has met the idea. Such training also allows sales people know the service itself, the terminal is the . For good customer service, reflected in the service process. Improve services and facilities,vintage rolex watches sale, who is a service of the most important part of quality products at the same time paying customers, reflecting the process also reflects the product.

terminal is an extension of garment enterprises to the market did not touch a little nerve, plays its role in two aspects, one is business-to-brand products embody the sense of service and entrepreneurship, on the other hand, the terminal because of the direct surface on the market, timely and accurate understanding of market trends, understand customer needs, the information feedback, the operator can adjust the clothing business marketing strategy. Therefore, the terminal As a franchise-based business, it is very important. Today, many enterprises have great importance to maintain the image of the terminal, but also attach importance to the knowledge of end markets and ability training. But now the brand competition, the emphasis is on various aspects of competition, So, do not because of the lack of a link, causing damage to the brand image. Especially for the market, Terminal Services, but also take a large amount of energy to do this great work. End of the training is very important, but also talk about training methods, training in how to find an effective way to improve the quality of overall sales, the market is the key to winning brands.