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Heather was quoted in today's Wall Street Journal in an article about weblogs. Besides “actually” knowing one person and “virtually” knowing two other people who were quoted,Office 2007 Enterprise Activation, I found the story be an interesting read. At least in the recruiting world,Office 2007 Professional cl��gen, I think the first question people ask when they hear "recruiting blog" is "what's my ROI?" (That's "return on investment" for all you not in the know ... I didn't know that term before I joined the business world.) I've been engaged in a recent discussion on this topic on the Electronic Recruiting Exchange forums. If a recruiter lives in world where ROI equals the number of people you can find and attract quickly, I don't think blogging correlates with what you might want to accomplish in your efforts. But I like how the write-up highlighted Heather’s motivation for blogging: “the real power of weblogs is that they enable recruiters to build networks and promote their company to a wide audience.” As Heather says, "As a recruiter,Microsoft Office 2007 Professional Serial Key, I could be on the phone all day every day and not reach that many people." For us, the ROI from blogging probably can’t be measured,Microsoft Office Standard 2007, but I can feel the effect each time I talk to a co-worker or a candidate. I like that I’ve made a difference,Office Ultimate 2007 Serial Key, and my weblog has been that vehicle for change. gretchen