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写下这个题目，是有感于最近看到的一位读者博客中朋友的博文，这位朋友叫辉元，她说她最爱玫瑰，我宁愿称呼 她为玫瑰。看过她的博文的人，也许会有和我相似的感觉，或有更深刻的感受，我不能自如地运用语言将自己表达 得淋漓尽致，一来是由于语言水平万分有限，二来是由于没有来得及仔细拜读她空间内更多的文章，因此，只能以 有限的字句来记载我的这一感动，倘若认真读了她的全部博文，我想会有更深层次的感触和对她更深的了解，那个 时候的感觉可能会更贴切，而此刻，我只能如实记载我此时的心情。
entrepreneurial Web site operators combat
1, bear in mind the site targeting, developing short and long term business objectives site.
site positioning site of development, and website operators deviated from the positioning or location is unknown, a direct result of loss in the internal direction of the entire company and, externally, potential customers are put off by great loss of existing customers. Internet site operators in China, the lost and the phenomenon of deviation from the site targeting a lot,
qq团购, so please bear in mind that web site operators to locate.
Web site long-term goal is the vision of the future development goals, which guided the site at least a year to two years of development goals, the team are as operational policy. Website is much more important short-term goals, short-term goals in sight, just a team effort, it is very likely to be, so the key short-term objectives to develop more, to achieve short-term goals is a team reputation of the direct effect confidence, reduce and the gap between long-term goal, access to such sales or brand promotion. Short-term objectives should be developed to \
2, practical integration of enterprise resources.
sites are a common problem entrepreneurial shortage of resources, both capital \ professionals \ resources Dengjun lack of relationship, so a pragmatic integration of resources is especially important. Operators to one year medium-term management can point to six months or three months as short-term business objectives,
团购网, according to what needs to be done during operation, which piece of stage accompanied by resources for macro-planning. For example: the first to create a platform for the second month of fall, during which developers can be hired at least in developed further when the recruitment of additional personnel; in the third to the first seven months of branding and the integration of internal resources stage will be more invested in the recruitment phases of this stage attention, and in brand building should be carried out during the sale of business to continue to add resources! Of course, in practice the need for specific analysis, if the operator did not experience early, allowing Web site operators consultants give a detailed resource planning solutions to avoid the post-investment operation of waste generated personnel, site promotion investment waste, waste of time (website operators will be very sensitive to waste time.)
3, to establish mechanisms for an orderly flow of business operations.
entrepreneurial Internet companies do not need to build a very sound enterprise system and complex sector structure. But the need to establish the necessary information channels within the smooth transfer of business contracts and necessary documentation.
A, entrepreneurial Internet companies based on sector structure: Customer Marketing, Web Technology, Web business;
B, entrepreneurial Internet companies need to establish communication mechanisms: standard business processes; Services communication between departments and sales processes;
C, entrepreneurial Internet companies need to hire key talent: Operations Director, technical director, sales manager, customer service promotion team leader;
D, entrepreneurial Networks are most in need of communication: Operations Director to communicate with the core talents, business experience in daily sales personnel exchanges, exchange of information between core staff, promoting knowledge and summarize customer service, technical staff internal communication;
E, entrepreneurial Networks are most in need of training: The company vision training, site orientation and training of operational thinking, the website product / service knowledge training, knowledge of Web site sales training, other specific operations involved in the temporary training.
4, grab the heart above the manager level personnel.
the normal operation of entrepreneurial Web site, you need to play an important role in these core personnel, who recommended the site platform, the implementation of site branding, Web site marketing and other core business process of implementation,
北京团购网, will have a decisive role. Therefore, how to recruit key talent, key talent to run the team, how to manage the core of the risks posed by the brain drain is an important course website operators. Here are some suggestions for reference:
a, find the cause of this confidence in people, simply, that is: very optimistic about the development of this site.
b, looking for common experiences with the site operator personnel, which is key to remind that many website operators in the process of major contradictions, because the environment is different, the result of different experiences.
c, and the core talent and excellent long-term return on investment cooperation, which is key!
d, an important appointment, and maintain formal communication between once a week, from time to time to communicate the feelings, so that everyone would be more united.
e, note that there may be insights into the underlying core staff of professionals, good talent pool work.
5, site construction and site branding platform for intensive cultivation, strengthen process control!
site is the network company's products, how to achieve high quality products, how to sell a good product needs of customers, which is the website operators are busy working all day long.
we know, the website platform, including: site planning section, the overall site design package, web site feature development, website full of information, the website customer service. Many website operators to build on the platform is often the form of light or heavy features, functionality or re-light the content is, or is heavy content than form, the main cause of these biases philosophy website is not in place, in fact, is an important website marketing platform It is responsible for the site to customers about services or products, which is responsible for attracting consultants, which is responsible for Web site operators to promote the idea, which is responsible encourage people to buy the products the company products / services desires! Therefore, the website platform as a whole, it requires technological development, creative packaging, information integration, customer service and other departments and staff for their efforts. How to create a good website marketing platform as the core is the key, which requires process control and precision farming. Process control refers to the hands of each individual thing for quantitative assessment, formulate a reasonable incentive measures,
团购网站大全, and continue to make adjustments; intensive mean things employees do on their own hands the most efficient, best quality, most effective reputation good. Many people may ask how to achieve this goal, then please help thinking the company's human resources department.
remains so doing brand promotion, brand promotion to do the following three points, the probability of success on the big brand objectives:
a, are often concerned about the promotion of methods and sites, which can help the operators grasp the effective promotion channels.
b, the promotion of the standard work processes, control process. (Pre-market research, develop achievable goals, analyze available resources, come up with specific implementation plans, the responsibilities to the people a week to submit the progress of project participants, from time to time to promote communication and problem-solving and optimization methods)
c,
长沙团购网, a site for brand evaluation and summary, which can help operators to improve the effectiveness of risk and control.
6, Web sales is always the most important, find out the status quo for enterprise sales approach.
site in the early entrepreneurial investment, the latter mainly by sales channel resources. Web sales up, survival and development of entrepreneurial talent.
sales manager is critical employment of key personnel, but more critical is the basis of good sales job:
a, in sales management: show reasonable sales incentive system and salary system, so that sales staff that a future career prospects; out promotion system suitable positions, so that sales staff have a future;
b, in sales training: preparation of training documents, the entry in the sales began professional skills and sales skills training so that sales prospects for the development of the site are fully confident that the sales staff have basic understanding of the product; in the actual process of doing sales, logistics sales is essential to do, for example: exchange of experience in sales every day, so that sales staff always keep the passion ; allow sales staff to find a problem with the right person to solve the problem, the sales staff in front of customers becomes emboldened;
c, in personnel training and pattern formation: the ability to discover and promote the sale of a number of competent staff to do, gradually meet the development needs of enterprise sales model, this is most important.
7, remember that time is money
entrepreneurial enterprises need most is to network the fastest time to enter the battlefield, take advantage of Internet terrain. Therefore, website operators must have a strategic vision, not to be in front of little overall benefit induced by the loss, but can not because obviously necessary, to accelerate time to market and can save future funding of the investment (this time may be a little more money to spend) hesitation, missing an opportunity, resulting in large losses.
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