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Yahoo: Now Accepting Facebook ID
Posted by: Douglas Macmillan on December 2, 2009 Conceding towards the ubiquity of Facebook as the default form of identity around the Website whereas aiding further more it, Yahoo announced a partnership together with the social network on Wednesday that will permit end users of Yahoo’s home page, mail, and other sites to share content with friends making use of their Facebook accounts. The five-year agreement, which includes no financial compensation, will begin to take effect in the first half of 2010. Soon, visitors to Yahoo’s home page will be able to see a full “news feed” of the activity of their Facebook friends,Office Pro Plus 2007 Key, as well as use their Facebook name and password to leave comments on news stories at sites like Yahoo! Sports and Yahoo,Microsoft Office 2010 Product Key! Finance. The planned changes will also make it easy for content created on Yahoo sites, such as Flickr photos, to be sent to Facebook along with the click of a button. Yahoo hopes to achieve two goals using the partnership, says Cody Simms, senior director of product management: “Making Yahoo stickier and helping syndicate content.” A lot more than half (52%) of U.S. visitors to Yahoo sites also use Facebook, according to comScore, and the hours they spend flirting and fraternizing with buddies around the social network is time they could be perusing Yahoo’s pages, which are supported by ads. Subsequently,Windows 7 Starter Product Key, Yahoo hopes each time end users send photos, comments, and other content back to their Facebook feed, it will entice onlookers to click through to Yahoo sites. It’s a win for Facebook and a setback for Google, Microsoft, Twitter,Office Pro Plus 2007, and other companies with ambitions on becoming the standard identification manager for consumers all over the internet. “You’re seeing the beginning of a move toward that consolidation,” says Josh Bernoff, who follows social media in his role as senior vice president of idea development at Forrester Research. “Strategically,Office 2007 Pro, Yahoo understands that allying itself with all the most powerful social network is going to be additional successful than trying to win with an ID of its own,” he says. The Yahoo-Facebook tie-up may well deal the strongest blow to OpenID, a movement to create a non-proprietary standard for identity and authentication on the Web site. Some advocates for OpenID contend that the use of Facebook as an ID by millions of World-wide-web people consolidates too much power in the hands of one company.