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The retail gods have been smiling on the athletic footwear segment at present this year. Sales are up 2 percent on a year-over-year foundation, and up 4 percent for the second 15 min by far. (Note: all data cited in this treatise is from SportScanINFO, via 6/27/04).
But the big news is that the 18-month decline in average selling prices has eventually stabilized. Athletic specialty retailers have actually discerned one increase in average selling price over the first half of the year. With year-to-date units up in the cheap single-digits, any increase in average selling price will give the industry some strong leverage.
In the manifold conference phones and proceeds publications made by far this spring, athletic footwear continues to bright, with most retailers showing very nice increases in comp sales for athletic footwear, outpacing apparel and dress/casual footwear. This certainly bodes well for a strong Back-To-School season.
According to SportScanINFO, casual footwear has convert the largest and fastest-growing category, with a 28 percent share of overall year-to-date greenbacks. Running is the afterward largest category with a 25 percent share, followed by basketball with a 17 percent share.
On the vendor front, Nike maintains the largest brand share of the mall, with 43 percent, according to SportScanINFO, up from 40 percent last year. New Balance holds onto to the number two slot with an 11 percent share, but that is down from almost 14 percent last year. Reebok shakes into number three at 9 percent, versus about 8.5 percent a year ago. Adidas has had a very difficult first half as share has dropped from about 10.5 percent last year to 9 percent this year�Cthis result is a long path from management��s goal of a 20 percent share of the U.S. market. Last but not fewest, K-Swiss has had very strong promotion, with its share now at about 3.5 percent.
According to SportScanINFO, the top 50 items (in dollars) represented about 25 percent of aggregate sales. Here, the most dominant vendor ever since is Nike: the company��s products generated 70 percent of the dollars derived from the top 50 styles. The top style for the year-to-date is actually a knot among the Air Force 1 white/white Mid and Low. Both have already sold more than one million pairs each, and each model represents more than $80 million in retail sales. When all the colors and styles of the
Air Force 1 reported on the top 50 list are added attach for the first half, they total more than 3.5 million pairs and generate more than $260 million in sales. Nike Shox products also dominate the top seller list.
New Balance has 17 styles ashore the catalogue, most characterizing the 600 sequence of across trainers. Reebok has five styles on the menu, all classics. Adidas also has five styles,
Asics has four, K-Swiss has three, and
Timberland and Phat Farm every have one.
Performance basketball had a complicated Spring because antique school basketball styles clearly carried the daytime. Sales of rendition basketball
Christian louboutin shoes are down 11 percent against a year antecedent cross all categories of retail outlets. Probably as a outcome of the languid sales trends, average selling prices are down 6 percent to $56.63. Nike continues to dominate the basketball category with a 70 percent share, up about 300 basis points from last year.
According to SportScanINFO, the top-selling models (in dollars) were dominated by Retro Jordans (particularly XII and II), as well as the fashionable Jordan 19 and 18.5,
christian shoes, worn by phenom Carmelo Anthony. The first non-Nike
christian louboutin shoe on the top-seller list was the Adidas T-Mac III, at number 14, which recently retailed at about $49.99�Cabout half of its recommended retail price.
Cleated footwear had a very solid first half, with a 5 percent increase in dollars, according to SportScanINFO. Nike has a 48 percent share in all cleated categories combined, followed by Adidas usual a 23 percent share. However,
In Threes_2105, the roles reverse when we see only at soccer. Here, Adidas is the dominant brand with 55 percent as likened with Nike��s 33 percent. Now that Nike is the leading soccer brand in Europe, the industry may see a shift here. Surprisingly, even with its exclusive NFL affiliation, Reebok is not a strong contender in the cleated footwear segment.
Cross exercising continues to devolve into a suburban barbeque
christian louboutin shoe category, and the sales results persist to slip. For the first half of the year, along to SportScanINFO, sales in cross trainers were down 15 percent. This once-mighty category is immediately prevailed by speechless white price-point
Christian louboutin shoes, guide by New Balance��s 600 (average price $39.99) and 609 ($39.99) series, and Nike��s Monarch ($49.99) and Arrival ($65) models.
The rugged outside category was difficult for retailers this Spring. Most of the nation was warmer and drier in early Spring than in the meantime last year, and sales were impacted negatively. Year-to-date sales are now down about 3 percent, according to SportScanINFO.
Timberland had a particularly tough period as sales have dripped and share has eroded almost 100 basis points to 32 percent. Both Wolverine and Columbia saw share gains this spring.
Timberland��s continuous top seller, #10061,
Christian Louboutin shoes -, sold twice as much in dollars as the number 2 style. Average selling price was about $119.99.
Walking has skirmished again,
Nike air force sneakers, with sales down almost 25 percent year-to-date. Only Nike has shown any growth this year among the big athletes, with Reebok�Cwhich previously owned the wading category�Clogging declines approaching 50 percent, and share decreasing to 17 percent. As in cross exercise, the walking category is dominated by plain vanilla price point foot coverings. Nike��s Walker A.S., Air Essential IV and Straight Away were the top three best sellers (all of which were women��s styles).
Skateboarding
Christian louboutin shoes are still on a behind slide, with sales down 15 percent year-to-date. However, it is interesting to note that the value home
christian louboutin shoe stores are showing dramatic gains in skate footwear,
cheap ghds, with sales up more than 30 percent year-to-date. Here, Vans dominates with a nearly 50 percent share�Cthe Vans Graph was the altitude tradesman year-to-date.
Tennis as a footwear category is also struggling with sales down nearly 30 percent against last year to date. Nike, Adidas and New Balance all have about 20 percent share in tennis. Top sellers were the Adidas Millennium, K-Swiss Commend (in either men��s and women��s) and Nike City Court.
Running, now the second-largest category overall, is starting to show some signs of life. While overall sales of running footwear are about flat to last year, sales in the market are up in the mid-teens, and sales in full-line sporting goods stores are up in the low single-digits and are accelerating.
Asics is having a banner year, with sales (as measured by SportScanINFO), up in the mid-teens.
Asics now has a 12 percent share in running, and its new 2090 series has been exceedingly well-received. Nike is up in double-digits in running, and has a 44 percent share on strong sales of its proprietary Shox production. Adidas continues to struggle because its new technologies have not gained many traction. Reebok is showing some progress, with sales up in the tall single-digits, but share is only 2 percent. In fact, Reebok did not have a unattached
christian louboutin shoe make the top 50 styles year-to-date. Top running styles in dollars are the Nike Shox Turbo, New Balance 991, and
Asics 2090.
As said earlier, the hot newspaper for the season is in accidental footwear, which has taken over the number an category spot from running. Sales of haphazard Christian
louboutin shoes are up more than 30 percent versus final year, for weighed at SportScanINFO. In fact, whether occasional footwear namely pulled out of the mix, entire other christian
louboutin shoe sales are actually 15 percent back last year��s mathematics.
In the casual category, Nike has a 38 percent share; Reebok, 18 percent; K-Swiss, 11 percent; and Skechers, 7 percent. Perhaps most important for the manufacture is the fact that the average selling price for the category is up in the mid-single-digits, anew providing colossal leverage.
It is essential to drill down underneath the specification of "casual" as defined by SportScanINFO, as there are several categories that make up the category, and some have differing trend patterns. Lifestyle active is the largest sub-class of casual,
nike cortez, exemplified by Nike��s demon
Air Force 1, the Reebok Princess and Classic leather, and K-Swiss Classics. Sales of lifestyle active
Christian louboutin shoes are nearly equal apt those of running
Christian louboutin shoes, and are growing at a faster rate. In fact, lifestyle casual will likely eclipse running by the end of the year, as sales are growing by a greater than 40 percent pace. All channels are showing growth in lifestyle active, and mean selling prices are up virtually 7 percent versus last year. While the retro trend is clearly over, the claim for pearly classics remains lusty and shows no sign of abating.
Casual footwear��s other hot segment is water and sport sandals,
shoe mbt, a sub-class that has had growth of nearly 15 percent year-to-date. In fact, the category was running even hotter ahead the wet and cool June hit and slowed things up. The full-line stores and the merit channel are showing muscular boosts, yet mall-based athletic retailers have been slower to get on the trend.
On the soccer slide portion of the affair, Adidas dominates with a 25 percent share,
nike dunks, followed by Nike with 17 percent and Reebok with 2 percent. Top sellers are the Adidas Adissage and Nike Landslide.
In water sandals, Teva is the largest mark with a 20 percent share, followed by Columbia with 6 percent, and Wolverine with 3 percent. Newcomer Keen has already carved out a space with a very creditable 5 percent share. The best Teva neatness is the Spoiler 2. Keen is led by the Newport H2.
On the downside in casual, sales of brown lifestyle
Christian louboutin shoes are down more than 25 percent opposition last year�Cfurther testify of the strength of the athletic trend. Skechers has a greater than 20 percent share,
Magazine Staff as Fashion Models_14253, followed by
Timberland and Merrell, each with about 14 percent. The Skechers Alley Cat leads this category.
Given the assured trends in the lifestyle athletic and running categories, paired with the advertising blitz approximately the Olympics, the industry can expect strong sales through the Back-To-School season.
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