OnlineMarketing Search EngineMarketing AffiliateMarketing SecurityIssues SocialMedia LegalIssues MicroContent There has been loads of speculation while in the trade of when and the way Twitter will becoming to monetize the enormous amount of targeted traffic and eyeballs they have designed with their revolutionary and now prominent micro-blogging platform.
At this time,
Office Pro Plus 2010, Twitter announced during this blogging site posting, that they will getting testing a fresh advertising system that they're calling “Promoted Tweets”.
So what are promoted tweets?
“Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.”
Initially they're going to be working with a hand selected group of advertisers (Best Buy, Bravo, Red Bull,
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Windows 7 Pro Product Key, Starbucks,
Windows 7 64bit, and Virgin America) and promoted tweets will be priced on a cost-per-impression basis. Once they get a better understanding of how the twitter community interacts with these ads, they may consider other pricing models. I would think that cost-per-click won’t be too far behind.
Initially ads will start appearing at the top of search results pages from searches done at twitter.com. The company says promoted tweets that don’t “resonate” with users won’t display anymore,
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Here are some other important highlights: Only one promoted tweet will show per search result initially.
Promoted tweets will clearly be labeled as such. Inside the future, the company plans on extending promoted tweets beyond the twitter search box. Users can expect to see promoting expand into their timelines and through partner applications while in the future.
I suspect Twitter will attempt to carefully walk the fine line between making money on promoting and keeping the best user experience. I am sure they are going to be looking very closely at how Google has walked this line and act accordingly.
Other companies looking to make a buck off Twitter Promoting: TweetUp.com – Promoting tweets auction style through twitter partner sites. From the same folks that invented PPC search advertising.
SponsoredTweets.com – Paying to have your message posted by top Twitterers.
BeTweeted.com – Pay per click to have people tweet about your products.
MyLikes.com – Pay per click to have people tweet and weblog about your products.