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As word swirls of an imminent Microsoft management shake-up about the Server and Equipment Small business, I;ve been questioning about what;s taking place about the Interactive Enjoyment Enterprise (IEB) aspect of the Microsoft house.I;ve seen inside a couple of postings over about the anonymously-penned Mini Microsoft blog mentions of an IEB reorg. Inside a late January posting, Mini himself (a k a “Who ‘Da Punk”) said the most recent “massive” IEB reorg was completed. When I;ve asked Microsoft officials about changes in the IEB structure, I;ve gotten the silent treatment.But I did notice a couple of interesting recent changes in IEB, the part of Microsoft that currently encompasses the Xbox/gaming; IPTV; Media Center; Zune; and mobile communications businesses.In May 2010, David Treadwell — the former Corporate Vice President of the Live Platform Services group in the Windows and Windows Live Division — moved to IEB to do some vaguely specified services stuff. On January 24, 2011, Microsoft updated Treadwell;s bio page with an updated job description. According to the refreshed page:“David Treadwell is a corporate vice president at Microsoft, where he leads the Interactive Enjoyment Company;s Software and Services (ISS) engineering teams. This includes the development,Office 2007 Activation Key, test and operations disciplines for ISS. Treadwell works closely with technical leaders across the enterprise to align Interactive Enjoyment Company product teams with Microsoft;s overall services strategy and product architecture, and drives the technical and design agenda to deliver connected amusement platforms and experiences for consumers.”Who else is part of ISS?Distinguished Engineer Don Box, known for his work on SOAP,Office Standard 2007 Serial, Web services and the M declarative language, for one. After asking about,Microsoft Office Pro Plus 2007 produit cl��, I learned that Box has officially moved more than to work on ISS dev platform R&D. He is doing software/services work for Xbox Program Manager Omri Gazzit, I hear. His new role somehow involves bringing Visual Studio and SQL Server Modeling Services to programmers.(Another former CSD/Indigo (Windows Communication Foundation) veteran, Joe Long,Microsoft Office 2007 Professional Plus Serial Key, also is around the IEB facet of the house,Microsoft Office Pro Plus 2007 Activation Key, according to a couple of posters on Mini Microsoft, and has been for some time. Long was formerly General Manager in the Identity and Security division at Microsoft, last I heard.)Why are these former Connected Systems Division folks going to Xbox land? What do Microsoft technologies like Astoria, the Entity Data Model (EDM), Entity Framework (EF) and M have to do with gaming and TV? Anyone have any theories or knowledge to share?