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Zune Market is no iTunes killer. But perhaps Zune VideoX will (a minimum of attempt to) be.Soon after lately hearing about Microsoft;s grand entertainment-marketplace/service (codenamed eLive), now I;m getting word of but one more Microsoft entertainment marketplace, recognized currently as “Zune Video X” (for Video Experience).One of the main movers and shakers behind the initiative is said to be Joe Belfiore. Corporate vice president of the Enjoyment and Devices eHome Division. Belfiore was responsible for “development,Office Pro 2010 Activation, business management and marketing of Microsoft Windows XP Media Center Edition and related devices, including Media Center Extender and the Media Center DVR,” last anyone heard of him. As Seattle Post-Intelligencer reporter Todd Bishop noted today, Belfiore is rumored to be working on something Zune-related now.)Zune VideoX is not Zune Marketplace revisited, sources say. Instead, it is Microsoft;s attempt to apply the lessons learned with the success of the Xbox Live Market to the Zune market,Office Professional 2010 Activation, said 1 source who asked not to be named. It would be a single hub where Zune users could buy and download music, videos,Office Pro Plus 2010 Activation Key, TV shows and far more amusement content.Microsoft has been talking about building a unified entertainment market for years. 1 such attempt was codenamed “Alexandria.” Yet another is eLive,Office 2010 Professional Plus Activation Key, is supposedly a single, unified “entertainment marketplace” where consumers will be able to go to buy music, videogames, and other kinds of content that will work on Windows PCs, Xboxes,Microsoft Office Home And Student 2010 Key, Zunes and Windows Mobile phones.So is the concept of a single, giant amusement service/marketplace in the sky a dead a single?One particular of my sources believes eLive is dead and has been superseded by Zune VideoX.“eLive was renamed and recrafted to Zune VideoX, and the eLive vision scaled down to focus on Zune,” the source, who requested anonymity, said.The source continued: “A primary lesson here is that BillG;s (Chairman Bill Gates;) mantra of ‘integrated innovation; has finally started to wither. This socialistic perspective meant that engineering teams were pressured into reusing code and approaches from other teams, even if it meant that much of the IP transfer would not fit perfectly or have to be rewritten in order to meet the specific needs of that team;s particular customer market.”I;ve asked Microsoft for comment on this confusing mess. No phrase back yet.Update: On April 16, a Microsoft spokesperson responded with this statement:“We are hard at work in E&D (Entertainment & Devices) delivering against our connected entertainment strategy. There are lots of pieces that will come together over time, including significant investments across all of our software plus services offerings including Zune, but we have nothing new to announce at this time.”