Shoe Xidebao Jedi fight back from the beginning o

By the shortage of migrant workers in the shoe business, RMB appreciation, under the weight of raw material price hikes,new fitted caps, Wenling shoe many discontinued or closed. The Xidebao Footwear year 1 to April output still reached 72 million yuan, up 75% over last year. said Yang Qing, chairman of industry, manufacturing and production, life at stake, more than anything else, vitality, the industry and some well, some do not, to see how you do. OEM, by licensing production; Zhigu price competition, not creating their own brands. Yang Qing said in the past, Wenling Xidebao shoes and other footwear, like the majority of products have been weak independent development capabilities, followed a cloned copy of the road. Wenling shoe 300 on the scale of enterprises, but with the national exemption product,baby girls hats, Zhejiang, Zhejiang famous brand names and trademarks of the companies are few. Taizhou famous trademarks have only five,straw caps, as well-known trademarks in China and the Chinese brand name is still blank. recent years, Xidebao realized the importance of brand shoes, and gradually change this situation. Company sold the original traditional way of purchasing wholesale conversion to the implementation of brand strategy, sales gradually from the OEM brand management. , Xidebao shoe department specially set up a technology development company established independent design, but also with customers to develop and implement company set up last year, also spent heavily in product research and development at the provincial level enterprise technology center, the center of existing technical staff and teachers more than 10 each year will spend three or four hundred million for technology development. Not long ago, Xidebao just won the title of well-known trademarks. Prior to this, the company also has access to