Ugg Boots eWeek iPhone will eventually dra Ugg Boo

Lead: U.S. IT Web eWeek, wrote today, although the iPhone is now very popular, and climbing to lead Apple's performance, but because of its high proportion of Apple's revenue, so the event of a failure, will be in full drag Apple's development.
The following is the text of the article:

Apple announced yet another stunning performance. In the second quarter, Apple's revenue of 24.67 billion U.S. dollars, net profit of nearly 60 billion U.S. dollars. As expected, the news excited investors, analysts and Apple fans confidence. And the 90's decline last century, compared to Apple's success today is indeed incredible.
In addition, Apple also announced second-quarter iPhone sales of 18 million and 500 million iPad.
the face of it, Apple has sustained profitability, but in fact far from it. The importance of the Apple iPhone has reached an unprecedented height. In the future, the product with the Apple earnings and profits will be increasing relevance.
However, the importance of the trouble it may give Apple. Of course, this smartphone is currently doing well in the foreseeable future, will continue this trend. But if the iPhone because of falling demand and their own problems or weak, how will the situation?
iPhone's success could become a curse. Apple's other products with different, if the problem highlighted, iPhone may be the performance of the company have a huge impact. For the following reasons:

1, which contribute to half of the revenue for Apple

According to Apple's second-quarter results announcement, iPhone contributed nearly half of its revenue, which two years ago figure about 18%. Apple is also considering selling Mac, iPad, and iPod and other products, so let a device will occupy half of the income there is a big risk. Despite the current situation well, and the rapid growth in financial performance, but if Apple in the smartphone market performance appears variable, and its revenue will substantially decline, profits will naturally be affected.
2, which is the driving force of App Store


3,Ugg Boots, Android heat incremental

iPhone is not without opponents. Currently, the Google Android platform for the global market share is gradually increasing, with the growth of the platform, iPhone may also be adversely affected. Once this happens, Apple must find a way to keep the iPhone's market position, otherwise you will run into financial difficulties. Android's threat to Apple than many people imagine.
4, iPad not good enough

look at Apple's product line will find it difficult to find a product comparable to iPhone, even if the iPad can not do it. But the Tablet PC market is still very young, iPhone users will like the chase as favorable iPad hard to say. Unless the importance of Apple to have a balanced product with the iPhone, or smart phone market is very vulnerable to the impact of changes.
5, the importance of increasing

Worse, though Apple iPhone is already the most important product, but its importance is still increasing. As mentioned before, two years ago, Apple's iPhone revenue was only 18% of total revenue, has now reached 50% growth in the future but also to how high? The higher the iPhone's revenue contribution, the greater the risk of Apple.
6, or step iPod footsteps

Fortunately, Apple had previously faced a similar situation. The peak period of the performance of Apple iPod has been closely related. With sales down, people gradually began to worry about Apple's future. But is this time, iPhone has changed everything. Apple is now facing: iPhone will become another iPod. The smart phone will definitely not have been popular down in the end, Apple introduced a new product must take over its banner.
7, Mac importance of reducing

the event of worst-case scenario,Ugg Boots, that iPhone sales have fallen sharply, Apple must rely on another business to buffer. Mac might be a good choice, but the problem is that the product can not play this role. Apple Mac contributed to the previous quarter by 20% of the income, two years ago, this proportion had reached 36%. In other words, Mac Apple importance is decreasing. If the iPhone really began to decline, Mac could not reverse.
8, iPod equally powerless

iPod is another business that should act as a buffer. Two years ago, iPod in Apple's share of income as high as 20%, but the proportion of the most recent quarter was only the remaining 6%. The worst is that the demand for this product is still shrinking. If the iPhone business began to fall, this past Apple products that is difficult to play the most important little help.
9, or cause investors to sell

as a public company, Apple's responsibility is to promote the interests of shareholders to maximize. With rising income and profits, Apple's performance in this area is indeed eye-catching. But if the iPhone business problems, investors will sell stocks, thus forming a chain reaction that caused a huge disaster for Apple, including the management turmoil, extreme product decisions and other business operations are likely to have long-term negative impact.
10, it was Jobs masterpiece

at Apple, there may be many teams are involved in product development, but that iPhone, a man closely linked with the invention of the product, He is Steve Jobs (Steve Jobs). However, Jobs is now sick leave, but did not disclose the return time. If he no longer participate in future iPhone development, it is difficult to judge what the results might also greatly reduced the attractiveness of products. Since occupy an important position in Apple iPhone, so shareholders will certainly pay more attention to this. (Ding Hong)
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