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Reprinted from 188917788 at 20:45 on July 27, 2008 Reading (loading. ..) Comments (2) Category: Personal Diary CR3 2007 comprehensive assessment of China's advertising agency
WPP Group - Ogilvy & Mather - 9 points scored last year - 9 hours
Ogilvy continue their brilliant achievements, in particular, the three agents in the winning image dominates the survey. Led its Beijing office of the excellent performance of the region led a creative business of Motorola, and their creative works will also be output to the global market late last year, Motorola re-appointed as a major creative agency Ogilvy & Mather Worldwide is a positive signal. The company's management to maintain strong action, and Zhuang Shufen was promoted to CEO, Vice Chairman Wang Shaojie appointed as director of integration services. Also further strengthen the strategic planning team, the new hire Liu instrument and Saurabh Sharma. Although Dirk Eschenbacher fought Tribal DDB, Ogilvy & Mather Leung, left Guangzhou, but they quickly take over the appointment of Wang Daqing et al. Zhuang Shufen left Beijing for Shanghai to lead South China sits network more powerful. In 2006, the company also received a very generous new business, including China Merchants Bank credit card, China Mobile, TCL appliances,
UGG AUSTRALLIA, Bosideng, Suntory, Taobao, Lulu, Fu Ji Food and others. Addition, Ogilvy has become China's top creative network in the international and domestic advertising awards on Zhaijinduoyin - Cannes Advertising Festival, two bronze lions, Cleo 4 copper; in the just concluded China 4A gold Awards are completely ruled India, won the gold medal in the 7 5 gold; in fact they also became the only Chinese region Gunn Report from the global top 50.
WPP Group - JWT - 7 points scored last year - 8 points
JWT get ideas from the bulk of Nokia's business, and including Yili and Lenovo Olympic dissemination of new business projects. Despite losing the business of China Unicom's GSM, Intermec Fortunately, also beat the Euro RSCG advertising and favorable CDMA and retain creative businesses. Another new business also includes the New Zealand kiwi, Lee Lang, Smirnoff, Dacheng, Huiyuan and so on. Beijing's long-term director of Mr. Zheng Zhongqiao mid-year retirement, Xu Ning, head of customer take over as general manager of the Beijing office,
ugg, the other from Australia, Dan Ingall joined for the entire Greater China region of Nokia business. In Shanghai, Singapore ads from Intermec Tsung Yang Yao as Chief Creative Officer, Nick Morgan is the business group as Lux Executive Creative Director, but also left into the ideological violet. JWT Group subsidiary Tianye advertising and marketing company Aowei Si line of integration and a more powerful sub-group. In the creative standards, the company still is one of the most creative advertising agencies in the international and domestic advertising awards / festival still get good results - including the Clio 2 copper, China Advertising Festival 2 gold, 5 silver and 7 Copper and China, India, 3 silver and gold 4A and so on.
WPP Group - Bates - 3 points scored last year - 5 points
In 2007, Nokia's global creative business to re-pitch, and instead appointed to Wieden and JWT great influence to Bates in the future. Select parent WPP Group, is responsible for Dell Bates Asian part of business communication, Bates is basically to fill the transfer of Nokia's business legacy of the crack. U.S. facilities in Shanghai M & A marketing company will further extend the company's strength in this area. Mr. Chen Yaofu focus for the advancement and control of the creative standards of the Greater China region, but the Shanghai Office of the Director of the creative group of people also left to join a pottery local interactive creative company, and is mainly responsible for hair californium joined General Motors in Shanghai Buick creative affairs. In Beijing, Ren Miaoling away from the general manager position. Advertising Festival in China and India and China Golden Awards 4A get some results, the company also gained some new business, such as Le Conte chocolate.
WPP Group - Young? Y & R - 4 points scored last year - 5 points
appointment of industry experienced high Dongsheng as the maximum charge of Greater China, the former head of Chen Weiwei, although the appointment or leave the business end of Haier , creative head of Tang Delin fought Hakuhodo. Zhou Shixiong Intermec ads from the head of an important Colgate business, and the customer in the Chinese market has accomplished the promotion. M & Guangzhou Dasheng integrated marketing agencies, a strong impetus to the company's online marketing field strength under the same time, in early 2008 acquisition of interactive advertising company Anjie Da. Haier, the company obtained the Olympics but lost again in the New Year, and other new business activities including gold Pharmaceutical Group, Huawei and other communication projects of real estate classes.
WPP Group - Grey Advertising - last year's score of 4 points - 5 points
Grey Advertising (formerly Grey) broke up the formal and the CITIC Group, a wholly foreign-owned advertising agency. Lin Creek to lead the advertising company more competitive in the Shanghai office of a new restructuring of the management team, general manager of workers home early and executive creative director of Chung Lin Zhanxian the same time leave. Support from the parent group, Gary continued to strengthen the power of offline marketing network, acquired the local interstellar echo group. In the new business, the performance of the company very proactive, unified access, including green tea, Dumex, Skoda Auto, Amier, Hisense line appliances, and other creative businesses. Gray is also from China, India Gold Award 4A achieved some results - 4 and the China Advertising Festival Bronze 1 gold, 3 silver and 1 bronze.
Omnicom Group - Hang On USA - 4 points scored last year - 5 points
constant U.S. - national security since last year, after a joint venture with CITIC Guoan, ushered in a positive year. In Beijing, the constant U.S. - the National Security completed a management team set up, Donald Ma as managing director to become executive creative director with Fu, including some senior people to join. In Shanghai, Lin Zengrui promoted to general manager, also was promoted to creative director Xiong Chao; former Leo Burnett creative people, Gordon Hughes is responsible for the new Guangzhou office also served as managing director. New business, McDonald's, Yahoo, musician, music United States, citizen and so on. Wrigley won the creative business, it also opened the first branch in Guangzhou. The creation of the McDonald's However, in terms of creative awards, the company still needs to continue efforts to obtain more dazzling results.
Omnicom Group - Day Joint Advertising - 6 points scored last year - 5 points
Last year, BBDO and Chinese partners officially ended the relationship, the other re-launched it as Pepsi-Cola OMNICOM campaign is the flagship brand of the two bright spots. Meanwhile, Chen Zijie was promoted to general manager of the country, Cai Xinan joined as creative director of the Shanghai office, Glenn Bartkett Proximity return as head of the national creativity. Local advertising group BBDO also announced M & A Asia, the great expansion of its network in the North and the strength of the Chinese market. Business support from Wrigley, BBDO has also launched the office in Guangzhou. Other new businesses include Walt? Disney, Snow Beer, and up to hi Saridon such, but in general, need to be further strengthened. The ads for the VISA and Gillette from China Advertising Festival (1 gold, 1 silver and 2 bronze), Long Xi and Golden Sail Awards have gained a lot of awards.
Omnicom Group - Intermec - 6 points scored last year - 6 points
TBWA Group in 2006 has been impressive, especially the Beijing office, the office in his new general manager and executive creative director Anthony Polovineo Huang Jianyu Under the leadership success in obtaining more new business. And the Beijing office to further strengthen the creative team, including Peng, Zhao Fei and Yu Peng joined from Ogilvy & Mather as senior creative positions; Li Peiwen as business development director. In the Shanghai office, will take over from Hong Kong's Lin Xiaoqi Executive Creative Director position. Guangzhou TBWA Hakuhodo is the management changes have taken place, Li Zhen made as general manager. Last year, Intermec also strengthened the power of the strategic planning team, Shi Huang Chen promoted to the National Planning Director, Shanghai by Hou Jingwen as Planning Director. The company continues to expand non-traditional advertising services, starting retail transmission unit Integer, Jason Kuperman appointed as managing director of Agency.com Interactive unit. Last year, the company received from China Unicom, eBay, the World Gold Council, Schneider, unified multi-fruit juice series of new business. However, creativity in advertising, only 4A creativity in China to get a Gold Seal Awards Silver (China Unicom).
Groupe - Publicis Advertising - 7 points scored last year - 7 points
Publicis Advertising restructured management, including the Yankee transferred to Beijing as Chief Executive Officer, Gu Shanghai office transferred the U.S. shadow as the new Director of Business Development, from the CH Yang Dentsu as general manager of Shanghai, and Guangzhou, Liu Ruizheng become general manager of the office. Ads from Wang Yi Hsing, Joan is still thinking as national executive creative director, she won three of the latest survey by the market agents the main image selected as the most respected industry professionals. Zhao's Beijing office will serve as executive creative director, to ensure the quality of their creative works. In the new business last year, Publicis Advertising usher in a rich year, access to,
UGG ブーツ 格安, including QQ, China Vanke, Artistry, Qingdao Beer, Oaks, Beijing Mobile and from the Queen and Li Ning's line marketing business, lost only part of HP's business. Advertising Festival in China and the Chinese online advertising contest, they performed better than 2006 outstanding.
Groupe - Saatchi & Saatchi -6 points scored last year - 7 points
Saatchi & Saatchi has a good year, their management team is stable, and new business also performed well. P & G and Lexus continue to maintain good relations of cooperation, the company received from Google, nine, animal husbandry and Wang, Ping An Bank, Shanghai Volkswagen, Goldlion, HP, Novartis, and Lexus dealers in the new business. The biggest variable in the creative sector is the creative head of the Guangzhou office will join the Beijing Zhu Weixing rumors JWT is responsible for Nokia's creativity. Lai Zhiyu transferred Shanghai office as a Group Creative Director. Saatchi & Saatchi Advertising Creative Awards from the domestic access to a number of honors - including China, Effie Award (1 gold, 1 silver), China 4A Awards (1 silver and 2 bronze) and others.
Groupe - Leo Burnett - 7 points score of -8 points last year, Leo Burnett
the face of a very big challenge, steady growth for several years in a row, the long-serving executives - Chen Nian, Managing Director of the National side and the national executive creative director Li Shaohui have to leave office in Shanghai, Chen Qiu groups and parties also bid farewell to the creative department. Although the company quickly select Dean Bramham and Miss King Sing took over the top two of the vacancies, but Miss King Star has now left the leadership of the company in terms of creativity yet to be tested. At the same time, have good products in North China to expand its network of responsibilities,
ugg ブーツ, Patrick Daly from G2 to join in charge of marketing the entire line of creative affairs Arc. Yeongyang local marketing company to further strengthen the Group into line under the Group's marketing strength of the field. The company won in 2007, including Wyeth, Shanghai Telecom, Mester Metersbonwe, Mengniu from Coca-Cola International and more business. But the Guangzhou office met with a relatively big hit, mainly due to the global re-appointment customers Wrigley threw Omnicom's creative companies. In the creative, the Leo Burnett Advertising Festival in China, and China has been the performance of online advertising Awards.
Interpublic Group - McCann (McCann Erickson) -5 points | previous score: 6 points in the Tang Ruisi
McCann Group, after leaving in 2006, remained relatively stable year, they spent a lot of great efforts to further strengthen the strategic planning team. Pratik Thakar transferred to join the New York office to succeed Andrew Metcalfe as directors of the highest national strategy, Stuart Mattson, joins as director of the Shanghai office of the strategy; at the end of appointment Ruanguo Wei also served as an important customer of Intel's business leaders. In the new business, McCain has performed well, including the United States won Group, Dodge, U.S. GlaxoSmithKline, more than 20 peace groups and other small business, but also threw the Leo Burnett Coca-Cola, Johnson & Johnson part of the business has shifted to BBDO and JWT. In major advertising awards, the McCain fairly good results obtained, including access to the China Advertising Festival, 2 gold, 3 silver and 7 bronze. McCain and Intel and Microsoft's global relationships in China is still the basis.
Interpublic Group - FCB (Draft FCB) - 4 points | last score - 5 points
FCB continue their difficult year for both the senior management team or the customer relationship maintenance. General Manager of Beijing Office of the Han and Tang Peng Meifeng left advertising to join local companies, marking a senior creative people have also left it and Huangyan Dong; and, ultimately, Managing Director of the National Zhan Xiang countries also bid farewell to the effect that the company has been a long time. The positive side, Mr Chan joined the industry creative professionals as an executive creative director of the Shanghai office. In business, the Beijing Office of the lost Huiyuan, air network and the Minsheng Bank, but also resigned from the Greater China Hong Kong Tourism Board communication business, but did not usher in a new business, more favorable, in addition to access from Shanghai General Motors more interactive creative services.
Interpublic Group - Lowe Communication (LOWE) -4 points | last score of -4 points
in early 2007, Lowe again in the ownership of Chinese partners with the Guangming Daily Group signed a new agreement, and changed its name to Retained, including Unilever, Johnson & Johnson established an international client base of its customers. As Deputy Managing Director of North Asia, the departure of Neil Cotton, Lun Kit Ying has reorganized the management to attract some new talent, Huangtian from Singapore to join as a creative summit in China, Mike Foster to further expand At the strategic capacity, Sanjai Srivastava and Zhang Yimin the leading customer service management. Lowe spread in the new business began to accelerate, according to the project start to be responsible for the Reebok business. In the creative side, the company performance is acceptable in China, Effie Awards also won a number of honors; for the shampoo brand for Unilever frozen foods is responsible for the dissemination activities start with a very high visibility.
Havas Group - Smart (Euro RSCG) - 6 points | last score - 5 points
the appointment of a global impact on the local office from time to time, especially in the Dell, although Euro RSCG in the Asian defend the entire area at the beginning of Dell's business, but eventually the relationship between the global headquarters, once again lost it to the WPP Group; In addition to well-known Volvo they threw a Nitro car advertising business. Matt Donovan sits Shanghai as head of strategic planning throughout the region, Zhang Zheng was promoted to director of the Shanghai office of strategic planning. Beijing office, left to join the Executive Creative Director Tsui Hark, Dentsu, and Zhang in Beijing is responsible for all the main creative affairs. Last year, Euro RSCG won, including China Union Pay, Fortune, Sandoz watches, Vichy and the other the line nearly 20 marketing business. In creativity, Euro RSCG creative gold in China, India Awards 4A get 2 silver 17 bronze medals.
Wieden + Kennedy-5 pm | last score - 6 points
Wieden cornerstone of last year, actively assisting its customers to get more of Nike and exposure, and in the Chinese market is not for the quick start events less marketing communications activities, including Liu Xiang won the World Championship, Nike Basketball, Beijing marathon and so on. Localized in the Nike Wieden creative way to make some effort, but also get good results. With Nokia's innovative concept of global business to win, the company opened an office in Beijing; the other win new business communication projects as well VISA Soccer World Cup. Despite its global creative reputation has a very high, but in the local creative awards, it seems also hard to find Wieden presence. Experienced creative professionals Luwan Yi joined as executive creative director, but unfortunately, chose to retire at the end of that. Now we need to wait for more and more of their excellent work.
BBH (BBH) -4 points | last score - 5 points
officially launched in China last year, after the BBH began to demonstrate their creative ability, creative thinking they Mandolin TV ads 4A from China, India Creative Awards Gold to win the only Grand Prix. Its management team to maintain stability and exuberant energy, Arto Hampartsoumian to regional customer service, Shu-Fang Wu is responsible for the daily operational work, and they have also been creative from the regional heads of Steve Elrick support. Last year they beat FedEx BBDO won the spread of the domestic part of the business, and a VISA communication projects. In the creative awards, the company from China Effie Awards (1 silver), China Advertising Festival (4 bronze) and 4A Awards (1 Grand Prix, 1 gold, 2 silver) has made certain achievements.
Wei Han Communication - 5 | last score - no
Although this is only its third year, the Chen and his experienced senior management team under the leadership of the current Wei Han Media Group the office has grown to more than 200 employees with three new force. Last year, the company continued to strengthen customer service team, Sonia Shum and Patrick Ha, respectively, as the Shanghai office of the Senior Account Director and Account Director. Wei Han spread also has a strong new business performance, access, including Hi-Sap, Hang Seng Bank, Panasonic washing machine, owned by Tim Di E Jiao Bo Wei Po and the old, Clinique, Leo, Gieves & Hawke, United Laboratories, Yadord, Ridache and Lane Crawford in the customer relationship management business. As a relatively new advertising company, Wei Han in China Advertising Festival also received some honors.
still think advertising (M & C Saatchi) - 2 hours | last score - 4 points
still think advertising in Asia, Kim Walker, CEO of the company year-end leave, Chris Jaques succeed him . However, still think advertising is still the lack of strong global or regional customer support. LOWE gold from the North to succeed Yang as Executive Creative Director Wang Yi Hsing, Joan,
ugg ムートンブーツ, to continue to maintain the company's innovative strength. In China, the company acquired the Bank of China credit card, Uni (part) and Siemens mobile's new business, but lost the Wyeth business. Relative to competitors, whether in creative or new business reputation of the company are still some gaps.
Nitro (Nitro) - 3 points | last score - 5 points
Nitro advertising in 2007, remained relatively stable management team and customer partnerships. Jennifer Labus added as joint managing director and business executives from Ogilvy operations integration activities Bryce Whitwam joined as director of marketing, responsible for Mars, and the way the snow and the Volvo active marketing activities. The global expansion of the independent creative agencies for a certain extent, around the office has brought benefits, such as the appointment of the Volvo car business. Nitro ads continue to Mars and Unilever and good relations, and also made a series of good advertising works. Last year, they lost more than won, won the Mizuno and Volvo, just threw eLong McCain.
Dentsu (Dentsu) - 6 points | last score - 4 points
Dentsu Group to continue to maintain a relatively stable year,
UGG オーストラリア, particularly in Japan they have a good customer base and considerable local customer base. The Japanese advertising group in China has an extensive special services and subsidiaries. In Shanghai, local creative people, was promoted to executive creative director Wang Fang. But they are also the Beijing office of media management team a lot of adjustments, general manager of the departure of Ze Noriko, Zhang Haiying joined GroupM Beijing, Tokyo Headquarters, Robinson transferred Sakai grams and crossings as the Minister Tetsuo as a master media long.
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