Replay jeans as the world's leading leisure brand, has enjoyed one of the Italian denim brand reputation of the three, in the thirtieth anniversary of the brand, will introduce the "Denim Workshop" personalized service experience, will make the jeans commonly used "sanding", "cat whisker", "rivet", "hole" and other tools to fight the effects of a interesting and fun and practical toolkit to allow consumers to play a creative DIY, the unique experience of Replay jeans and high-quality production process can also create your own personalized exclusive jeans. Now, "Denim Workshop" interactive experience service Replay Shanghai CITIC Pacific in particular, enjoy the shop.
Replay brand original founder and designer Buziol Claudio inspired by the brand name "re-play" made him think of "innovation and modern The popular interpretation of the classic way of dress. " So to commemorate the 30th anniversary of the brand, the pursuit of excellence has been carrying out, leading the original trend of the brand style and philosophy
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nike high heel, introduction of "Denim Workshop" concept, it is precisely in order to reproduce Replay three decades of classic portrayal.
"Denim Workshop" in the toolbox, the shape resembles a retro-colored leather trolley case, as always, Replay original style. Have included the box can be made "sanding", "cat whisker", "rivet"
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Recently, the Replay Shanghai CITIC Pacific also held a shop to "DENIM LOVE REPLAY" as the theme of the consumer interactive activities. Brand party scene on the use of "Denim Workshop" tools to make different effects, so a detailed explanation and demonstration, have been specially prepared Italian limited edition 15 color jeans, allow consumers to try how to make the scene. The last character to create the 15 pair of jeans and as a prize presented to participate in interactive consumer.
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