A expanding quantity of Softies are Twittering these days, as are members of Microsoft;s main public-relations firm,
Office 2010 Professional Plus, Waggener Edstrom.Like lots of tech PR companies, WaggEd also monitors religiously Twitter developments involving its greatest client. On March 11, WaggEd went over and above simply monitoring tweets: It introduced a beta version of a software program device for monitoring and analyzing them.Known as twendz, the new tweet-analysis device is free and readily available to any interested parties. WaggEd reps are utilizing the tool in-house to track budding developments. Waggs also have shared twendz “with many different Microsoft clients,” a company spokesperson said.To this un-Twitter-trained eye, it looked like twendz was little more than Twitter Search with a fancy front end. But there;s more to it, according to the WaggEd spokesperson:“Twendz marries twitter search with real-time sentiment evaluation. twendz is able to effectively generalize the attitudes and feelings about a particular topic, product or brand as the conversation happens. So,
Office 2007 Enterprise, for example, the latest top trend on twitter is about the new iPod Shuffle. twendz is able to tell you how people are feeling about the new iPod, and it can summarize those feelings and attitudes for you over time.”Twendz was developed by WaggEd;s measurement and monitoring team — which also developed a media mapping and evaluation service known as Narrative NetworkSM. The team is developing a follow-on edition with “more features,
Windows 7 Product Key, functionality and deeper capabilities that would be offered for a fee as part of our family of monitoring and measurement tools,” the spokesperson said.“It started with a rare Portland, OR snow day and a WE software engineer who was bored,
Office 2010 Product Key, trapped in his house and curious enough about Twitterers to develop a new way to track sentiment in Twitter posts. By the end of the day our Web Solutions group released the first edition of a new Twitter tool. Honed over the next two months with the help of our Studio D, and Technology Services teams,
Office 2007 Keygen, it grew into an online application that can be effectively applied to our business.”So if you;ve been wondering if Microsoft and its PR scouts have been watching your tweets — especially those having to do with Microsoft — the answer probably is yes. And from here on out, it;s definitely going to be the case.