abercrombie polo Portal , which means that this si

, As long as you can get through this site to all the information you need, or to any site you want to achieve.

According to July 15, 2010, the China Internet Network Information Center (CNNIC) in Beijing issued a , continued to increase Internet penetration rate increased to 31.8%. Become a driving force of China's overall mobile phone users Internet users increased size of the main driving force, 43,340,000 additional six months, reaching 277 million, an increase of 18.6%. Of these, only about 49.14 million mobile Internet users, accounting for 11.7% of total Internet users. Mobile Internet show a great potential for development. The At the same time,. COM domain name is 332 million,abercrombie polo, accounting for 29.6%. . CN domain name number of sites under 205 million, accounting for 73.7% of the overall site.

This shows a huge, almost unparalleled in the world a huge market, the market potential, profitability implication immeasurable; the same time, it will never stop at the front of the data, any of a small things onto the Internet to have the potential to become a big event; not have any of the media and the continued rapid growth of so many of the interactive audience, a huge profit cake. However, the network economy in the face of the wary of

profit support network of the overall situation of China troika:

online advertising, online games,true religion shorts Games - fun bar, wireless value-added

2004 Profit of China's mainland and its top 10 sites visited :

top domain Internet home users views

1 sina.com.cn 4,606,000

2 sohu.com 4,505,000

3 163.com 4,043,000

4 chinaren.com 2,981,000

5 yahoo.com 2,339,000

6 microsoft.com 2,107,000

7 etang.com 1,995,000

8 163.net 1,934,000

9 263.net 1,560,000

10 china.com 1,331,000

statistical point of view, basically the top 10 sites can be divided into three categories. One is

Portal (portal), the top three is still sina.com.cn, sohu.com and 163.com; one is the ISP (Internet service providers), respectively 263.net ( 263-line) and online.sh.cn (Shanghai Hotline),

site also combines the two ICP (Internet content provider) in nature; there is a category page with the nature of the company, such as microsoft. com (Microsoft) and cninfo.net (China Telecom Group, the National Customer Service Center),

For this category, because the company has strong financial backing, the site's existence is not a problem, not the problem to be analyzed here.

major domestic portals through the third quarter 2005 financial report, comprehensive data in the previous quarter, not difficult to find, online advertising, online games, wireless value-added, has become the most profitable Chinese Web portal approach Sina, Netease and TOM Online, respectively, among all the business areas of leadership, it can be said to enter in 2005, Sina, Netease, TOM Online has formed a third of the world trend, the firm's core income has their own line of business.

four core financial portal, the comparison between the third quarter, operating income over the same period

than the same period compared with net profit of $ 49,600,000

Sina ↓ 5% 910 万 美元 ↓ 37%

Netease $ 57,200,000 ↑ 82.6% 3200 万 美元 ↑ 137.2%

Sohu $ 28,300,000 ↑ 9.3% 800 万 美元 ↓ 3.6%

TOM 4594 万 美元 ↑ 46.3 % $ 12,880,000 ↑ 76.9%

1. Sina: online advertising, advertising + wireless value-added services. (Sina advertising revenue is the first, $ 14,500,000 37% significantly decreased compared with the previous quarter of $ 10,000,000 decreased by 9%. Since only the minimum expected revenue, Sina shares fell 6.56% the next day. But advertising revenues reached $ 23,000,000, showing upward trend. Sina inherent ability to remain a strong leader in advertising revenues,

2. Netease: Netease Online Game

Total revenues for the quarter, $ 57,200,000, net income side the lead, 3,200 million U.S. dollars. However, due to expected lower than the maximum total revenue of 250 million U.S. dollars, and do not meet the minimum expectations, earnings announcement the same day, the stock is down 16%. Currently, the online game revenues have accounted for 80.6% of total revenue NetEase, NetEase's success proved that the .

3. TOM Online: Wireless value-added services to its earnings report last

portal TOM Online, the total revenues of $ 45,940,000, representing an increase of 46.3% over the same period last year, and compared with the previous quarter 7.4%, exceeding the upper limit of 5.6% expected. Net profit of up to $ 12,880,000, up 76.9% year over year, and a substantial increase over the previous quarter, 25.8%, which is in the second quarter of TOM Online has been following the net again ranked second door, leading Sina and Sohu. $ 45,940,000 in total revenue, up 93.9% share of the wireless business, while, TOM Online Radio Service also maintains a balanced and comprehensive diversification strategy, including SMS, MMS, WAP, ring tones, IVR, etc.,, The business lines remain the top three in a strong position in the industry.

and in stark contrast to this, Sohu for the quarter was $ 28,300,000 of total revenue, total revenue is only half of NetEase, net profit of 800 million U.S. dollars, down 3.6% year on year, but quarter on quarter growth of 12.7% . Advertisers and users based on market growth, advertising revenue has become the largest source of revenue for SOHU, up 11% sequentially, but the total point of view there are still large distance from Sina. The reason is that the whole business into the stable Sohu, but the lack of strong growth, both online advertising, online games, wireless business, no new business and profit growth.

so you can draw the following conclusions: online advertising Internet portal as the most robust profit model, has become a major gateway to one of the important source of revenue; online games although there is only three to four years in China, but Online services business revenue has been in all ranks second only to the wireless value-added services, online games are expected within the next three years will maintain a compound annual growth rate of 37%. Netease confirmed the strategic transformation of diversified Internet portal profit model of success. The same situation also occurs in the TOM Online, relying on a strong 93.3% of total revenue of wireless value-added services, TOM Online occupy the inter online advertising, online games portal outside of the third scale of earnings front.

China's three major gateway profit from a real sense of both some distance, but the concern is now embarked on the three major portals have different roads to explore different ways to profit. Sina has repeatedly stressed that the Chinese media and Internet services to do for the main business of the big portals, the use of value-added services to make money, Sohu has recently been conducting a joint venture between communications and business, Sohu is committed to playing a online media, communications and commerce company, NetEase although Internet technology company claims to be, but its main business is messaging and games, has indicated that the trend of their public entertainment. The industry believes that, because their input makes the business coverage, but the scale and rapid expansion of the balance of profit is not good grasp of the scale of development still needed stability and be more profitable under the effort.

portal earnings of the road: Where to go?

site to be profitable, the first is the need to address is the popularity and features, if not both, it is difficult to collect the money, with the popularity, the general way of the profit is the following:

1,

advertising online advertising portal and most of the sites is almost the survival of magic. No, there is no Internet advertising today, it is only to promote the advertisers to grow the Internet in China, representatives from the portal Sina's revenue structure, advertising revenue accounts for 1 / 3, and some smaller sites are almost 90%, so that the head of brand advertising is the site profitable weapons. But not everyone can get advertising resources, such as Sina so many people to fit the mass-oriented advertisers, and IT people gather Donews this site are sure to get the advertisers of the IT aspects of . If the local portal, then the advertising is designed to suit local customers style.

2, the proliferation of mobile services (SMS)

China's Internet sector is almost the most special to make a profit, and non-standard way to guide companies wantonly caused the proliferation of SP, while the standard price is SOHU Sina and penalties have been moved, but this need background, technical, or unable to move. The most important thing is: Although the long term,coach shoes store Bump 17, standardized SP market is not quite that optimistic, but demand is still there, decided this part of the income would not be much, but it certainly would not be without.

3, online games

grand - the biggest beneficiaries of online games, online games, many fans use the virtual 24-hour self-esteem in order to achieve a combination of portal and game, and windfall profits ; same time the birth of a large number of games and equipment website, game forums, clan and other ancillary industries. But now, public opinion and national policy appears to strictly up the standardization of the general trend of online gaming, then the access threshold will be higher, but the market is still in need.

4, premium email

which is NetEase to do better, they sell pretty good VIP mail, although mail is still in free time now, but with the customer requirements higher and higher, I believe that as long as the premium email service and style is more suited to target customers, is certainly a very large profit point of promising. To create a non-spam, and send and receive simple, rapid, powerful management interface, and the pro style email service is not difficult, with the popularity and increasing the level of modernization, premium email sales will certainly rise.

5, the basic membership fee

This is e-commerce, in making sure the best out of Ali Baba. They are a Chinese supplier's account is 60,000 RMB, of course, which includes the cost of services a year, but still a lot of people to join, assuming that 1 million members, that is 600 million RMB, the absolute profit growth, but it also not everyone can reach the heights, there is no value of the site and lose all no one is, there is also some characteristics of the industry Web site, it is almost sold membership fee to survive, have their certain way to survive.

6, information costs

is pretty much an extension of membership fees, and to do good is the HC network, a very complete industry information, and has a good analysis. Target customers are enterprises, enterprises with capital needs of the market there is certainly promising. Some sites also have information on the collection, but not much to do such a large scale, only Mozhun the customer's needs, must be someone really good thing to pay to see.

7, e-commerce

mainly B2C, C2C, B2B, and this one B2B (such as global sourcing 123trading.com) mainly selling membership fees, C2C is mainly transaction fee, B2C (such as Consumer Reports userrate.com) are relatively better, you can receive the corresponding profits, very high vigilance of Internet users, the general B2C comparison difficult, raising barriers to entry, and to do good is Dangdang, excellent so, B2C is also more suitable for business, but many Chinese companies almost never paid much attention to establishing a B2C platform to sell their products, showing that this is not a small market share there.

Conclusion: The search for the portal's core competitiveness

1, relying on news, to expand the right amount of information published

News is a media identity and status symbol. In 2000, the State Council Information Office and the Ministry of Information Industry jointly promulgated the The introduction of this provision, the Government, meaning that in the Internet platform into the dissemination of information on the standardized management. Web site for the dissemination of information, access to news published in the media is undoubtedly a right to identity and status of official confirmation.

According to December 21, 2004 Gallup poll released the results of the United States in recent years, American newspapers, television and radio news audiences such as the number of traditional media are declining trend, but only the network stood out as more and more people through the network Get news, 20% of the people through the Internet for news every day, the rate in 2002 increased by 5%.

With the news network, the advantages of electronic media copy and paste the vitality of the community inspired the network. Communication needs of people is not limited to a simple exchange of feelings, but comes from the long-term communication needs of what is happening around, social issues, national policy, the international situation, the concern for human progress.

proven, content development, especially information integration and user interaction fostered by the scale of the bubble out of the portal is the foundation. The basis of fee-based services and the ultimate source of free users from the size of the eye discharge, and the brand loyalty.

2, prominent features, based on the characteristics of the first professional

from the network media resources. China's Internet media group is relying on a lot created for traditional media sites, the original intention is to build a new platform to promote the mother, from the birth mother since the stigma deeply engraved. Traditional media to build brand strength and resources of each site characteristic features and development priorities. Eight key national news website after years of persistence and hard work, each formed its own characteristics, and harvest operations from the characteristics of a unique and loyal user base. Chinese Web portal's entrepreneurs and venture capitalists are Chuaizhuo their dreams and business models, competition and after a brutal race, the numerous casualties. Site features survive in the business of the road while others insist that the original intention, and some have been under pressure in the profit change course. After the hustle and bustle, people have become accustomed to the usual state of mind to accept new technologies and Internet applications. Investors are more rational and pragmatic, and understand that only available to users more features, high quality products and services, in order to create real value and profit. Portals are also more mature and tolerant of the Internet environment, efforts to reshape the features.

how to cultivate loyal customers, can do is to provide unique, high quality and meet the content and information they need to service, which is a very important aspect is to increase web site features two-way interaction, efforts to achieve the user With the size and loyalty of the audience, the other business model becomes much simpler to implement, the size of this huge popularity and loyalty, on the site to carry out other value-added services, whether in the mail charges, SMS subscriptions, search, or network game, can be converted to a sizeable income.

3, embrace new technology to create differentiated services

blog, RSS, Wikipedia, Ajax, Asynchronous JavaScript, XML, these WEB2.0 typical definition of technology, became the latest global Internet around the corner technical reinforcements, it seems that they comply with the technical patterns WEB2.0, gave a fatal blow to the traditional Internet. But this has been hands-line and arm WEB2.0 molecules, but had returned to the state in 1999: profit; Moreover, the last time the Internet bubble of the most popular financial knowledge, and again placed in a more brutal WEB2.0 China elements before.

Now, with the increasingly intensified competition from the major networks, the network has become increasingly personalized service profitable magic, but how to be able to provide better and more personalized service, be placed in each important issues the site is abide by the conventions or innovation?

the network in the past, the site will not communicate between. Each site basically go their own way, but now, thanks to new technologies such as XML and RSS, the site will be able to achieve interaction between the changed situation in the past that their own way. For example, the search, Sun Microsystems President Jonathan Schwartz.

Schwartz said:
,( a) the odds of the computation formula and the probability of, etc., can be said, who can create huge differences in service, the needs of users who can use more advanced technology to be met, then he at least at the starting line ahead of rivals.

In summary, the site is roughly the profit model on the above three aspects, but now the Internet has very high barriers to entry, and to really profitable, must take the characteristics of routes: Mining Network Development of specific customers on the features → Theme → attracting feature groups (combined effect of word of mouth marketing, etc.) → for the group's advertising and e-commerce profit model. Only then can the network industry is so fierce in the footing, the whole tone of China's Internet economy bubble can really shine with new vitality.