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Old 07-27-2011, 08:36 AM   #1
davidmmtd
 
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Default 2011-2012 NBA Lockout, Will It Affect the Sneaker Game? | SMS ...

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!The Heart BREAKING NEWS everywhere was reporting that the NBA had not reached agreement deal on the terms of a Lockout. As of July 1st the 2011- 2012 NBA Season has been locked out and sources are saying that the NBA could stay gone for a longer than we expect. Of course, there are “The people who stand to have their lives impacted by a NBA shutdown of our industry are going to have a negative view of both sides,” NBA Commissioner David Stern said. “I think our fans will tend to have a negative view of why can’t you guys work this thing out.” Professional Sports along with the Team Culture has bled into the sneaker industry and our everyday life. Especially for those of us who are in tune with the season, Fantasy drafts, and into every game from the beginning of NBA Season. Granted, if you love sports you can just transfer your energy to the NFL Season (maybe) and NCAA Mens Hoops. NCAA Hoops can only go so far since there are really no endorsements and others thinking the college market has dwindled with proof from this past Junes' NBA Draft. Point is, we all know that NBA Basketball is what got the sneaker culture churning in the first place. So we wanted to shed some light on what the NBA Lockout means to the sneaker culture and its state of operation. The last time there was a lockout in the 1998-1999 NBA Season the internet, the sneaker blogs, and social media were not important aspects of the culture as it is in 2011. So there is no doubt that the 2011-2012 NBA Lockout will have an impact on sneaker culture, whether the impact will be negative towards sales is uncertain but we can expect a dramatic turn of events. Some thoughts are that maybe mulberry handbags with no NBA this will give sneaker culture and those that contribute to the sneaker community a platform to be more creative. This may excite some since there are a lot of people that think the sneaker culture has been watered down with retro after retro. There are many who do complain about the retro releases and wonder why Nike is so hard pressed to make new classics? Nike Basketball seems to be in a better position than ever, especially since the brand and its signature players have gone global. What will happen with Nike Basketball and other hardcourt brands it midst of the lockout? We all know that you should know to always wear and buy whatever you like and never let the hype influence your decision, the NBA/Nike/Jordan hype is huge. A lockout timberland boots mens may open up the flood gates for other brands and other niches in footwear (the lifestyle casual but yet athletically inspired) can continue to create and bring classics to the market. Lets look into some aspects of the NBA that may really impact the sneaker market and sneaker blogs. -Biggest sneaker news since this new Lockout, Kemba Walker signs with to Under Armour and also Nike Basketball signs number 1 draft pick Kyrie Irving. Last year it was Draft Pick Jon Wall who first signed to Reebok and within weeks he had sneakers and commercial for the media. Will players get to enjoy their endorsements? Brands aren't seeming to second guess signing these players? - NBA on ABC for Christmas Day has been a big day since I can remember, now that the shoe brands are involved with debuting product it is even bigger. The mid October announcement of what NBA Teams will be facing off pretty much affects everyone as many plan the Christmas Day around watching certain games. Last year there were 3 big games that aired on Christmas Day, so all day we were entertained by family, food, and NBA. Christmas Day stories are beginning to be centered around the sneakers that the elite players with Nike would be wearing, we all remember ESPN showcasing the sneakers. - The NBA All Star Festivites are another big event that we may miss out on. This is of course a big weekend for sneaker releases, as you know Michael Jordan would always release a sneaker this weekend and the madness has only gained momentum. For LA in 2011 NBA All Star produced 85 million in increased economic activity for the Los Angeles market. This includes a minimum of 60 million associated with increased tourism in connection with events held during All-Star week and an additional 25 million by local residents and businesses. Not to mention the sneaker and apparel shopping that takes place. - Nike Basketball is coming off of a great run with some of their elite players in the League. Dirk Nowitski is coming off a huge year and may miss time to capitalize on a great Nike campaign. Kobe Bryant, who is beginning his Asia 2011 summer tour is still considered the Black Mamba鈥�the Nike Zoom Kobe VI was a bread winner with numerous colorways released last season. Now turned "Enemy of the Media" Lebron James was one of the biggest news stories last year not just in sports but period. The Nike Air Lebron 8 was a hit for Nike again like Kobe's signature shoe. Then in the back of these two we have Kevin Durant and also a heavy campaign that is chanel handbags guaranteed for 2011 NBA Dunk Champ Black Griffin. -Adidas is coming off of a great year with the AdiRose and the AdiLight campaign, their star contract signee Derrick Rose wins MVP as he becomes the NBAs youngest MVP ever. Will the strong Adidas Basketball campaign come to a hault that may slow the brand success. - Jordan Brand will take a hit as Chris Paul, Carmelo Anthony, and Dwyane Wade would've had very productive years ahead. Chris Paul would probably have left New Orleans to a new market, as this year Carmelo Anthony left the Denver Nuggets for New York Knicks, making for a bigger push for his sneaker campaign and brand image鈥�New teams for players equals new colorways and new markets. And Dwyane Wade is coming off a great year with the Air Jordan 2011 and also the newly released Jordan Fly Wade (his first signature sneaker with the brand) -In Store campaigns and House of Hoops visits will surely be put on hold or not? Pretty certain that the players can't represent the team they are signed with, team and player communication may result in 1 mil fine for team. Topics that the Sneaker blogs, sites, and news sources may miss out on reporting during the NBA Lockout nike id,nike sb,nike air force 1,nike air max,nike griffey max ... are listed as follows. On Court Player Sneaker/ Sneakers On Court, Courtside Sneaker Spottings Players Style/Fashion as they Arrive for Games Player Interviews/Pressers Players Making Cameos/Appearances in Commercials. (for some reason, the players are way more appealing when you see their cameo during the active season since the next day you can see on court giving their all). It is unknown if sneakers will continue to release, as up next for Kobe on the Zoom Kobe VII by Nike as well as for Lebron is the Air Max Lebron IX. Will we have various colorways to report on. Just something to think about. Now here is an interesting sales stat that may support the fact of Footlocker and other retailers will not be hurt by the NBA Lockout in regards to sales. This is a list of the “Top 5 Selling Basketball Sneakers for November 2010″. 1.聽聽聽聽 Men's Nike Air Max Lebron 8 – 157.14 2.聽聽聽聽 Men's Air Jordan Retro 9 – 139.47 3.聽聽聽聽 Men's Air Jordan Force 10 – 138.88 4.聽聽聽聽 Men's Air Jordan Retro 2 – 133.84 5.聽聽聽聽 Men's Air Jordan Force 4 – 148.18 4 of the top 5 selling basketball sneakers are Air Jordans, and Michael Jordan doesn't play in the NBA anymore. His influence is no longer on the court to sway the consumers mind to purchase his sneaker, this is a lifestyle along with the sport. The number 1 selling basketball sneaker is the Nike Air Max Lebron 8, and it was reported that Nike sold more than 500,000 pairs of Lebron shoes this past year. Will that number be affect in the absence of the NBA? Hopefully we will have a NBA Season to come soon, hope you enjoyed this quick read. Ali If you enjoyed this post, make sure you subscribe to my RSS feed!
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Old 07-27-2011, 08:43 AM   #2
gy1dgf1og
 
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Reprinted from 382376396 at 00:08 on October 1, 2010 Reading (loading. ..) Comments (0) Category: Personal Diary First, the store development
1, the supermarket industry has a saying: The first is location, location second, third or location.
2, what expertise location, professional means?
3, site selection needs to consider what factors?
Second, store location, layout
1, I have not yet opened but the local store has opened another store, how do I locate my store in order to cover someone else's business down?
2, other local store layout confusing, very convenient access to consumer shopping, corner stores are more desolate atmosphere of the store, how do I avoid this situation, a dozen red gun?
3, opened in other local stores to purchase some equipment, too, cause the device to idle, and some equipment purchases not affect the operation, in the end what equipment to buy? Should not buy those devices? When opening a new store, how can I do? transformation of the old store
three
1, when my store had just opened business is hot, but then less and less consumers, some consumers high quality goods that we can not afford, and some consumers say our products is to spread goods, low grade: Some consumers have complained that our products was incomplete, missing a small east west. In the end how to locate my store? To meet the needs of consumers?
2, I store a large volume of goods within the profits are very low, almost no longer marketable, high-profit goods, as well as some of the goods has been a shelf-life, still can not sell, store turnover okay, but just do not make money, how to do?
3, we see other people's stores to the field, how to look how beautiful, how to see how comfortable, I did not store a small investment, how to look how messy, we also try to adjust a few times, but the effect does not work , how do?
4, customers shopping in my store is always concentrated in a few regions, other regions desolate, almost in some places customers go, where is the problem?
5, customers to store shopping the stores to say I was too messy, light does not work, always found the price asked and asked to go, I feel very inconvenient, it should be how to solve these problems?
6, the opening of my store has been for some time, and the newly opened local stores compared to relatively poor appearance of the image, and how to systematically put in place corrective step, I like the old store new stores, not put off more funds?
7, to open supermarkets so many years, because usually there is too much, want to participate in the training of professional systems, has no time, resulting in my management, has been managed by experience or feeling, whether it is operating, financial, procurement, Loss Prevention , marketing, planning, fresh, and so did not establish a performance evaluation standard, you can practice operating procedures and a strict management.
8, I and suppliers on pretty good, but my goods no less than the purchase price is artificially high, so that purchasing and supplier charge to kill the price, is to kill does not move, is the supplier of the procurement in question or if I who have a problem? How can I get my purchase price down?
9, when I see a lot of other supermarkets are cheap, and very popular, a good product to make money, I would like to introduce, let my buyers to purchase, but I do not know why, do not always taken back how can I prompt the introduction of the goods I need?
10, my basic goods and commodities, like its competitors, the price is essentially the same, I do not want them to compete on price, but do not fight and not, I ask buyers not to introduce new competitors, especially in high-margin, new price opaque, holiday gifts, ideas, though good, but the total can not be achieved, how do?
11, paragraph gaining momentum in recent competitors, business is booming in popularity more prosperous, I would like to reverse this situation, where do I start? Approach adopted?
12, my supplier power is limited, not all commodities, often out of stock, I would like to replace them, but could not find a more suitable than their suppliers, how to do?
13, the store I could not finish their business, and I think the part of the joint venture businesses, leasing business, but the move attracted to, the total being unable to recruit the right businesses, causing some stores idle, can not produce the necessary efficiency, Merchants should be how to solve the problem?
14, I went overseas to visit other supermarkets and found that they have their own brand, I also want to develop its own brand, to increase profits, but I do not know how?
Fourth, recruitment, job responsibilities, training, assessment
1, see other store employees, working up full of energy, highly motivated, enthusiastic service, seem well-trained, why my staff, the general feeling poor quality, appears to not work, is a problem with recruitment or training of a problem, or both have a problem?
2, managers frequently try to shift the work together, passing or the occurrence of conflicting opinions, I have repeatedly emphasized that require them to meet their responsibilities of the Secretary, may issue or often, how to do?
3, I have been looking for a very professional staff when the manager,la gear footwear, looking for professional procurement, planning staff, but could not find a suitable, what channel should I find the staff I need?
4, I have been to the supermarket on my staff of professional knowledge, professional skills training, send them to the field study, the cost is too high, and nothing seems to grow back after learning, would like to invite experts to the company to training, costs are too high and how low cost to solve these problems?
5, I pay my salary is not low salaries, but there are many of my staff in the goof, how do I use the data properly evaluate staff performance, the use of performance appraisal Jiangyoufalie, low motivate employees to create better cost-performance?
6, I always feel too much of my staff, staffing, but my store the configuration according to industry standards in the end count the number of talents suitable? How to shift?
7, I want to open new stores, but my serious lack of professionals and how to quickly train a group of professionals?
five, business process
1, my manager at the store in the busy morning and afternoon every day, but the store always seems chaotic, sales have not improved, the manager in the end should be busy? Should not be busy? Focus is on what?
2, my manager did a few years, and still feel like the original, not grow, what should I train my manager, so he quickly improved?
3, how to make it appear the work of my staff well-trained, well-organized?
4, how to build a business process, let me know what time my staff what to do at work?
5, my security is the focus of the work day, catch the thief, the results did not catch the thief, turned a blind eye to other work, how to play the biggest role in security?
6, I know the inspection personnel is important every day they are opened on behalf of our foreign cash checks, open out the check, but still came in counterfeit goods, not sell can not afford to retreat,la lights, if they suppliers or buyers together cheating, the consequences would be unthinkable, how can I set up inspection system, acceptance criteria, control them?
7, my shop in the patrol found that customers and sales staff sometimes argue, reflects our customer service is poor, the salesperson also very frustrated, how to avoid this situation?
8, I store inspections found that the shop does not broadcast in addition to other content than music, radio, how should the trading service, customer service, staff service?
9, the store return desk personnel and customers often have quarrels, the customer also appears angry. Return of the criteria? How to avoid arguments?
10, some of my piles of merchandise inside the store, but also might purchase large amounts for a long time, serious tying funding. In some cases, often out of stock, causing customer complaints, how to determine the optimal order quantity?
11, due to improper care of goods within the warehouse, it is often bad, expired, rat-bite phenomenon; sometimes just entered the warehouse of new goods also found that there is backlog of inventory, or sometimes knowing that such goods inside the warehouse, but After asking is not found, how to avoid?
12, salespersons are often found when the peak passenger flow within the heap of goods in stores all over the place and deliberately in the goods. How to avoid this situation?
13, during a visit to another store to see other stores full of goods on display was neat, smart and beautiful products both beautiful and easy to find and easy to handle, the price at a glance, we also want to follow, but always done well. Some slow-moving merchandise inadvertently change the display location, it suddenly became popular, why? In the end how professional the goods on display?
14, some commodities have significantly last season, expired, obsolete or has decay, deterioration, damage, can not be sold, still did not do price changes reported loss treatment, how to price changes reported to damage the development process?
15, said that inventory is an important basis for testing business performance, we also conducted an inventory, but inventory results, we can not believe, in the end how the inventory to offer accurate?
16, the company's high maintenance cost , in the end how the proper use, maintenance of equipment?
17, the company how to increase market share in the off-season, season to improve margins?
six, procurement
1, I always purchase goods procurement personnel East West, a hammer and a hatchet, procurement of goods back to their customer orientation is not clear, do not know sell to. Result, no one is interested some of the goods, how to develop their procurement systems thinking?
2, to another store to see items at the time the general feeling that my store merchandise incomplete, in the end how the system configuration products installed for the goods?
3, my most local suppliers, competitors, suppliers are mostly local, I would like to jump out of the circle of local suppliers and overseas looking for new suppliers to gain competitive advantage. But I do not know what to look for or where to find new suppliers. How can I solve this problem?
4, I want to open new stores, requires investment (such as gold jewelry, clothing, shoes, luggage, small appliances, leisure and snacks, Western-style fast food, snack foods, accessories, communication equipment, medicine, skin care, makeup, etc.), but the limited strength of local suppliers, businesses are limited, how can I quickly and effectively investment?
5, and suppliers in the negotiations, the negotiators of our suppliers are always led by the nose. How to train procurement staff product knowledge, negotiation skills and negotiation skills?
6, finally negotiating good conditions for cooperation and supply, resulting in a contract when the conditions are not conducive to us reflected in the contract, negotiation outcomes in vain. How to avoid this situation?
7, is now a terminal for the king of the commercial age, when many manufacturers of the terminals is also a great investment, but because we do not know the manufacturer of procurement personnel policies, do not know how to charge a fee to the manufacturers, causing many to be charged loss of business income in vain, how many received a lot of clever business income?
8, how to control the off period, more vendors tie up funds for my own use? Finally, not even to the realm of this business?
9, how to develop seasonal goods and selling goods?
10, how to eliminate and deal with unsalable goods?
11, how to commodity pricing, both set up low-cost image, so that consumers feel that our products are cheap and ensure a higher margin?
12, how to curb corruption in procurement?
13, how the suppliers A, B, C classification of suppliers to encourage good, the bad penalties and manage suppliers?
seven, promotion
1, competitors do promotions, store grand shop atmosphere is warm, a lot of customers, turnover is also high, my customers have been taken away, they say something cheaper rivals . I also do promotional follow-up, but the effect is not ideal, if not reverse this situation, the disadvantage in the competition, how do?
2, competitors, many tricks to do promotions, DM and India was more beautiful, there are new specials of the period, suppliers support prizes, gifts also a great strength, why do I do when sales do not achieve this effect ?
3, I do promotions Specials Specials picks around it so much, never picked no more new specials, how do?
4, do promotions, prizes too little investment, customers are not interested in prizes to spend too much, too expensive and difficult to sustain, how to solve this problem?
5, my store opened a few years, the number of daily visitors to so much on such a big shopping district, has been basically stable. How to increase the number of customers through promotions? Expand the district? Improve sales?
6, each of the major holidays (such as Chinese New Year, Valentine's Day, Tomb Sweeping Festival, May Day, six one, the Dragon Boat Festival, Mid-Autumn Festival, National Day, Christmas, New Year's Day, etc.) exactly what to do promotions to maximize sales?
7, I also opened another store next to the new store, how do I use the whole store promotions will be dead than alive, he will eventually squeeze out him?
8, each promotional specials in addition to the selection, it should be how to organize events render the atmosphere of grand and warm store?
9, each promotion, customers only buy the special products, to buy a go, but specials do not make money, how to let customers buy only specials and buy higher-margin goods?
10, each promotion, turnover will increase, but after promotion but not as good as normal turnover, and even will fall,la gear police, how to use marketing firm and gradually increase my sales?
VIII, VI system
nine, Loss Prevention
1, lost inventory and found more goods, but little thieves caught, how to prevent the pirated employees?
2, how to prevent collusion theft of goods? How to prevent the price is low to fight theft?
3, how to deal with a different thief? How to deal with the Pirates of the staff?
4, how to prevent joint procurement staff and suppliers to raise prices, buyers kickbacks?
5,la gear sneakers, how to prevent financial officers changed their tactics, or misappropriation of corporate assets together with others?
6, how to prevent price gouging suppliers? A small manufacturers to conceal the policy or not to give gifts?
7, help desk staff will be how to prevent appropriation of prizes or gifts?
8, each power outage, storm, it was arbitrary to aggressive behavior, the store always chaotic, how to deal with these events?
ten, financial management and settlement control
1 how to build a supermarket line with industry practice financial management system?
2 how to build financial instruments transfer process? The complete elimination of paper flow in the major problems?
3 How effective distribution, control coupons?
4 How the cash register management, and ensure that funds are safe?
5 how to conduct rapid expansion of high-speed flow of funds under control?
6 how to conduct a reasonable tax avoidance?
7 How to broaden the financing channels?
XI optimal combination of goods
1 optimization is based on what combination of goods (trade area, consumption, consumption structure and consumption habits and consumer needs analysis)?
2 How to optimize the commodity
3, and some goods sell faster but do not make money, and some products sell slower, but profits still good, there are both slow and selling of goods to make money . How to use data analysis to measure the contribution of a single product?
4, competitors intervals are always new products coming, and selling pretty good, my total procurement staff when developing new products seem belated and less development of new products sell well, difficulty in marketing the more, new product development is based on what?
5, there are a lot of goods after the introduction of the store also sold a little occasionally, but always sold well, how to identify and eliminate slow moving items?
6, there are also many goods stores, but customers always said he needed to find the goods in here, in the end with the number of each type of goods to satisfy the consumers?
7, we have great disparities in income of consumers around the store, and some complained about the store goods too expensive to afford. Some complained about the poor quality of goods, regardless of use. The price of similar goods in the end with how to determine?
8, cheap consumer goods rivals say, my commodity prices is not expensive than his, so why consumers think so?
9, how to develop sensitive to commodity prices, so that consumers think that my product cheaper?
second, fresh
1, competitors have stores olds line up every morning shopping, it is very lively. Store vegetables, fruits,la gear, chickens,la gear originals, ducks, fish, meat, grain, oil, rice, flour, eggs, noodles, bread, snacks, everything. I also know that fresh is driving popularity, I also have fresh produce in stores, but also no less hard, but do not how to do that?
2, fresh products I want to make great effort, but the thought of need of manpower, vehicles, equipment, coupled with the loss of high let me stay away, but the overall Afterward, there is no professional The fresh procurement, storage, preservation, display, sales model for the direct use, I do better than your opponents?
3, how to control and reduce the loss of fresh produce?
4, how to use the combination of fresh commodities market?
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