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Old 08-09-2011, 12:23 PM   #1
hackjslm2009
 
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Default 黑客基地论坛 小家电企业集体不务正业 寡头竞争或引起

  产业评论人洪仕斌则认为,减肥产品哪个效果最好 持续低价 值得购买液晶显示器推,“单品王”与“集团军”在竞争时没有优势,以集团军的代表美的为例,美的日电集团(即小家电集团)品类众 多,采用集团化和规模化的经营,手机窃听卡是真的吗,由于其资源方面的优势,7名婴儿输液出现口目发青等症状 1人2月后死亡,手机监听设备,六合彩开奖记录 44岁男子第15次参加高考 自称和范进无,一旦主动发起价格战,市场上的其他单品王就很容易被击垮。在美的豆浆机的强力挑战下,九阳豆浆机一季度虽 保持了62%的市场份额,但是根据兴业证券的调查结论,九阳未能延续一季度豆浆机主业同比增长30%的态势 ,2011年二季度豆浆机行业出现下滑,其中5、6月份的豆浆机收入同比下滑在20%左右。
  小家电大涨价





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  小家电企业纷纷“移情别恋”寡头竞争恐引涨价
  家电业人士刘步尘认为,新浪图酷,小家电虽以高达30%的平均行业利润被看作是家电行业最后一块利润蛋糕,但规模做不大,中国红客 便衣警察夺回手提包被事主当贼开车撞飞(图)w,以及单品市场容量有限等瓶颈,迫使小家电行业不得不谋求多元化发展,黑客联盟,甚至是不相关多元化发展。
  事实上,九阳此举是奔着房地产去的。而近期发生在小家电行业的一系列并购重组中(详见本报7月22日D 12版)引发了业内有关“国产小家电企业欲集体转身”的质疑――根据媒体报道,被并购的奔腾电器将进军高尔 夫业务,减持后的苏泊尔家族也是奔着房地产去的,剥离小家电后的步步高将专注于手机业务。


  小家电集体不务正业?



  帕勒咨询公司资深董事罗清启也说,小家电已经进入充分竞争阶段的中后期,市场份额已经 被主要企业占据,寡头局面将渐趋形成,纯粹的小家电品牌生存空间将越来越小。“并购整合的最后结果是,只有 少数几个小家电集团生存下来。对产业来说,这是一个进步”。
  不过,有消费者就提出“小家电行业的寡头竞争会否引发小家电产品涨价”的担忧。湖南省怀化市的网友ch arlyyan在网上留言说,并购重组有什么好?!“大家就等着5年之后小家电大涨价吧。就和最近日化产品 涨价一样!!!”
小家电企业纷纷转型,需警惕国产日化品牌被外资鲸吞的前车之鉴。
  消费者担忧

  业内人士认为,创始人的“移情别恋”亟需更多资金投入到新领域,或许正是民营小家电企业愿意被并购的主 要原因。

  单品王难敌集团军
  而在近期飞利浦并购奔腾电器和法国赛博电器增持苏泊尔案中,前者开出的价码据传在20亿~25亿,后者 则令苏增福及其家族减持套现高达34亿元。据悉,这些钱均被投入到不相关多元化行业――此前媒体新闻曝光苏 增福家族大举进军房地产,而奔腾电器刘建国则已经收购日资高尔夫业务,准备在该行业大展拳脚。步步高则把自 己亏损3个亿的小家电业务,仅作价2000万元卖给爱仕达,针对主业的变更,步步高给出的答案是,生活电器 相关产品与步步高品牌未来的发展战略不相符合。步步高表示,在小家电剥离之后,会迅速将人力与财力,集中到 OPPO手机领域来看,在力推教育电子市场的同时,将更专注手机领域。
  对此,有业内专家认为,并购整合的最后结果是,只有少数几个小家电集团生存下来,手机窃听卡是真的吗。而消费者则担心小家电行业在迎来寡头竞争时代之后,会否引发小家电产品大涨价。

  日前,有业界“单品王”之称的九阳股份有限公司宣布,投资10亿元发展健康休闲旅游项目,豆浆机大王如 此投资令业界瞠目结舌。





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  一度占据豆浆机市场八成份额的九阳,年营业收入40亿~50亿元左右,却拿10亿砸向与家电完全不相关 的旅游业,被业内视为“不务正业”,手机监听软件下载。不过,“项庄舞剑,意在沛公”――九阳证券部负责人表示,九阳投资的目的就是为了拿地。据悉,九阳本次投 资的10亿元中将近6亿元,购买了临安市2300亩土地70年的使用权。每亩每年的租金为400元,九阳每 年在土地方面的投资为1000万元。九阳涉足地产业的决心从而得以展现。家电行业做房地产,男子为还赌债绑架杀害相识多年女性朋友,这早非先例,格力、海尔、美的、TCL等家电巨头,纷纷在多年前就涉足房地产行业,并且获得 良好收益。
  纵观日化行业,在外资日化三强中,宝洁在中国的年销售额超过200亿元,联合利华和欧莱雅都在100亿 元左右。而国内大部分日化公司的销售规模在1亿元以下。过去十年里,宝洁收购了浪奇、熊猫;联合利华取得中 华和美加净;汉高收购海鸥,黑客基地论坛;欧莱雅收购了小护士;拜尔斯道夫并购丝宝日化;大宝被强生收入旗下。这一系列并购后的结果就是,现在以联 合利华和宝洁等为代表的日化巨头率先涨价,必然带动其他相关品牌涨价。
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Old 08-09-2011, 12:45 PM   #2
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Old 08-09-2011, 12:49 PM   #3
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Old 08-09-2011, 12:52 PM   #4
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Old 08-09-2011, 12:56 PM   #5
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Old 08-09-2011, 01:02 PM   #6
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Old 08-09-2011, 02:33 PM   #9
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