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I purchased the GHD IV Pure Styler in Dec. 2009 from Amazon directly not a second party seller. I tried to register this on the official GHD website. The date code was not recognized – a sign that this may be counterfeit. I contacted Amazon through an email and received a very quick response. They immediately sent another styler and a label for the return of the first GHD styler. I received the replacement GHD IV Pure Styler <a href="http://www.boseling.com/"><strong>Beats Headphones</strong></a> in 2 days with high hopes. Unfortunately, the date code for the replacement was not recognized either. I had emailed GHD in both instances and had not heard back <a href="http://www.boseling.com/"><strong>monster beats</strong></a> from them. After 3 phone messages and multiple attempts, I finally got a hold of a customer service representative from GHD. I was told that Amazon.com USA is NOT an authorized seller of GHD products and could NOT be registered. With the high level of counterfeits, GHD cannot authenticate the styler at this time. If you do not buy from an authorized seller/retailer GHD will assume that the GHD styler you purchased is a counterfeit and will NOT register the styler or honor the warranty. Only Amazon.com UK is an authorized seller. Confusing, I know. There are other authorized online retailers. A complete list can be heard by calling the customer service number. I just got off the phone with an Amazon.com representative. <a href="http://www.boseling.com/"><strong>Monster Beats Headphones</strong></a> They were very apologetic and unaware of this issue. I was sent another email with a authorized return and shipping label. I wanted Amazon to be aware of GHD’s policy and the fact that the GHD <a href="http://mcd.imnext.cn/blog/blog.php?do=showone&uid=2006&type=blog&itemid=4561 87"><strong>ASUS G73SW-XT1 Laptop Computer – Intel Core i7-2630QM 2.0GHz, 8GB ...</strong></a> products they are selling are being treated as counterfeits by GHD. So I guess the bottom line is buyer beware. I hope this helps someone else. I read all of the reviews and was wrongly assured that Amazon.com was an authorized retailer.