Swatch Group

Swatch Group
Nicholas • G • Mr. Hayek (Mr.Nicolas G. Hayek), connate in 1928, the Swatch Group (headquartered in Biel, Switzerland) co-founder and present chairman of the Swatch Group. In 1985, Mr. Hayek and SSIH in Asuag had lasted more than 4 years afterward the reorganization,Womens Lacoste Arin Trainers, and finally to the 2 companies combined to manner watch Swatch Group. At the same period, he too add a group of Swiss investors chance the Swatch Group's controlling party. In 1986, Mr. Hayek became chairman and CEO of the Swatch Group.
Nicolas Hayek • G • Swatch Group owns a number of watch brands, including Swatch (Swatch), Breguet (Breguet), Blancpain (Blancpain), Jaquet Droz (Ya Cover • Rohe), Glashutte, Original / Union (Glashütte), Leon Hatot, Omega (Omega), Longines (Longines), Rado (radar), Tissot (Tissot), Calvin Klein (Calvin Klein •), Certina (Certina ), Mido (m °), Hamilton (Hamilton), Pierre Balmain (Balmain Pierre •), Flik Flak (Fei Fei), and Endura. Swatch watch brand in the revival of the road, Mr. Hayek played a determined character. He adult the early 1980s, the development strategy of the Swiss watchmaking industry, eventually re-glory, and in 1984 established a global actuator repeatedly.
Mr. Hayek's Swatch Group, the amazing achievements include record:
Strategic launch Swatch watches.
To invest for the Swiss watch industry and parts of watch movements, power to assist the Swiss watchmaking industry in the 1980s revival.
Continue to develop and improve the Breguet, Omega, Rado,Womens Lacoste Trainers New, Longines, Tissot watch brands such as product and brand picture.
Achieved year bargains of more than 40 billion Swiss francs, the Swatch Group, the universal watch industry in the long term to keep the premier appoint of the place.
Breguet brand to subserve and revitalize. Breguet served as premier during Mr. Hayek to use less than four years to re-Breguet return to the ranks of elegance table.
Mr. Hayek has repeatedly won numerous classic rewards issued along the agent of Switzerland, including Swiss media ) Innovation Award (Innovation Award)
In recognition of Mr. Hayek and Swatch Swatch Group created the brand has made conspicuous achievements, and its shock on Switzerland and the European contribution to industrial evolution and employment, University of Bologna (the University of Bologna, Italy) Department of Cultural Heritage in 1998. acknowledged in June, Mr. Hayek honorary doctorate. Previously, Mr. Hayek had also won in 1996, the University of Neuchatel, Switzerland (University of Neuchatel, Switzerland) presented an honorary doctorate of decree and economics. In 2004, the Lausanne Federal Institute of Technology (Federal University EPFL) named Mr. Hayek Strategy Committee.
[Edit] Brand Story
The late 1970s, the Swiss watch industry into an unprecedented emergency. At that time, the Swiss watch production is produced in the proportion of the global mall dripped sharply from 43% to 15%. Revival of the Swiss watchmaking industry to become urgent and difficult task. In 1978, the birth of the world's thinnest watch at the time, which again sent to the Swiss watch industry challenges.
Determination of the Swiss watch industry rose to the challenge, create a more light clock.
In 1985, Swatch father - Nicholas G · Hayek in Asuag and SSIH had lasted more than four years after the reorganization, and eventually to the establishment of two watch company Swatch Group mixed. Swatch Group watch craftsmen no only created a fashionable ultra-thin sheet record, merely also contrived a whole fashionable watchmaking. The tabulation process using integrated circumstance, and the bottom of the case for the installation of floor campaign. Watch movement from the top of the installation, the installation is a sapphire crystal cup mirror last process.
To simplify, this is a daring watchmaking, is unusually successful destructive. However, if the use of plastic to generate a extra cost-watch it? Swatch Group led the Swiss see industry embarked on a voyage to overcome the afterward dare.
Made use of plastic ought be easy to watch and set the movement on the shackle must be skillful to setup from its plastic case of side movement. In appending, the plastic tables of men's, women's watch should also be using the same pedestal. After numerous promotions, Swatch Group watch craftsmen use 51 chapters instead of the usual composition of the watch at fewest 91 chapters, plastic table eventually become possible.
Swatch watch with Swiss quartz movement, artificial matters, both waterproof and shockproof, precise timing, the price class should be so outstanding vantage. Watch particularly for hunk production, and with rich color options.
This young and innovative watch exclusive industry in Switzerland, has become a enthusiasm, interest caused by moving,Lacoste Arin Patent Trainers, the absolute symbol of life goals.
[Edit] Swatch: the The early 1980s, Swiss watches in inexpensive In mandate to revive the reputation of Swiss watches in 1981, a subsidiary of Switzerland's largest watch company began to introduce the famous eta Swatch watches.
In order to sell Swatch watches,Lacoste Running Trainers, they made a surprise move, designed a giant Swatch watches, 500 feet long, hanging in the Commerzbank headquarters, shows the following terse message: German jot. Commerzbank is the highest skyscraper in Frankfurt. The push immediately caused a sensation, German media have done a lot for the Swatch free advertising. In the next two weeks, every German people know the Swatch. Swatch is also broken people Although the amount is only 40 dollars to 100 dollars, but it has high quality Swiss watch: light weight, waterproof and shockproof, electronic analog, the plastic strap with a variety of colors, assorted colors are very shine, very appropriate for amusements .
Hayek, Swatch foreman to let folk Daisiwoqi become an distraction corporation built a Swatch Club, Member of clients to sell special watches, inviting them to participate in club activities. Club members also receive a beauteous journal Swatch watch, which is a quarterly announcement of the full-color magazine, published at first of the message on the Swatch watch.
Swatch has also become a fashion character, has become a renowned symbol. Swatch every year proceed to launch new style watches, design and creative advertising to stimulate consumer interest in cautiously, so namely people are anxiously looking amenable to the emergence of new products. Many people have more than a Swatch watch, because they want at different times, on different occasions to wear different colors of the watch. Swatch's strategy enchanted many customers flock to constantly buy new fashion watches. One merchant has 25 Swatch watches, each daytime he have to alteration a suit, tie, shirt and a Swatch watch.
Swatch is also broken through the simple time-keeping watch - it's a new interpretation of the conception of time, not only neatness and color of the gorgeous mingle of wealthy and use of high-tech achievements, reflecting the asset of masterly imagination. For instance, in April 1998, Swatch several well-known advertisement structures in Shanghai at the Swatch give every new 1 or legend, alternatively deep name, there contains a unforgettable cultural connotations, such as the based on theories of; have of juvenile people eager to browse the mysteries of science is undoubtedly hard to learn the power machine! Swatch special brand identity, really tight grasp of the young man's heart!
Swatch Alternative marketing is also reflected in the unique sale techniques - to preserve high-quality low-priced brand, absence to be very promotional skills. Low-cost and high quality seems complicated to reconcile, but they do not have a martial masterpieces Swatch. All Swatch watches, 5 months after the introduction of stop making, so even the maximum expensive watch would be a collectible. Swatch twice a year and launched a very limited number of prevailing watch design version. Swatch watch collectors have the privilege of bidding, buying them a design version. The problem is the company may only produce 40,000 watches, and collectors there are 10 million copies of orders or more. Activities of the company had drawn lots to decide to buy a watch 40000 lucky collector. Christie (chdsties) auction Swatch watches on a regular root on the before auction. One collector is a small number of Swatch watches spent $ 60,000.
Although Swatch watches only 12 years antique, but it has made a Museum in Lisbon, has established a restricted digit of Swatch watches, exhibit stands, and a bullet-proof glass protection. The Swatch company itself has several million greenbacks Swatch has its own retail stores. Napoleon in Milan, the outstanding fashion street of Wei Meng, Swatch store the number of passengers fascinated to the avenue than whichever additional renowned stores and more. Sometimes the number of customers too much, reported by the store four digits through the microphones, and only when the customer's passport number included in the four figures,Lacoste Gravitate Trainers, before entering the store.
Swatch Alternative marketing soon receive a high return, the company started in 1983, designed to make Siqi value has been colossal growth. 1992, Swatch's sales of 2.0 billion U.S. dollars, profits of $ 280 million, the company's market merit surpassed 38 billion U.S. dollars.
[Edit] Swatch Swatch
Swatch watches, Swatch watches, Swatch Swiss watch as a prototype, it is the power of youngster in the world watches, with its fashionable colors, lively design and subvert the traditional style, with the tick to the rhythm of modern life forward. Swatch watches for time to pass an unprecedented way of calculating, to acquire recognition and acceptance around the world, the unique style of Swatch watches have been sold worldwide over the millions, all in equitable a short period of eighteen years - 80 in the early Swatch started, the market has been regarded as no future experts. This is a world record!
Swatch before, there is no way to such popular brand success: in a very short duration of time, preoccupy the heart of fans worldwide, status survive this; In addition to maintaining the existing territory, when also continue to extend to other areas of development. The eve of the millennium, Swatch is still vibrant, strong bold, creative and highly provocative, sales are also booming. Reasons for the success is not secret: Swatch watches are not only timekeeping.
Swatch the message touched the hearts of always people: regardless of national mores, not matter what age. Emotional demands of household on an exciting, fomenting inspired ideas, production Swatch victory. This corridor, because the Swatch philosophy of doing the best depicted.
If you do not believe their own vision of a bold leader,Lacoste Trainers, Swatch ambition not be born. With this watch is full of anything narrated to innovation and stir: from the exterior to the internal parts, technology, and bring an end to ... the access alike. Anywhere she is in a unique path of condensation of consideration. Lot of money spent on this ticking without reservation the miracle, so she has the right of the stage play. Artists and designers for her exterior to the popular main of slitting clothes for her. Special limited edition watch collectors will buy a accumulation. Thanks not limited to orthodox marketing means, unique taste, bold and fearless forerunner morale, the plastic was born in early 1980 in order to become especial watch the world-renowned brands.