This winter, fashion again big blow with quick fashionable mix build wind: first Lanvin dress with H&M cooperation, open to sell out parity late before have hundreds of people queue overnight, Once with advanced customization famous Valentino also don’t fiddle, and the GAP of the launch joint series,
Cheap Nike Sunglaess, on two big vogue big respectively infatroduced after series,
Jimmy Choo Handbags cooperation with UGG alliances also caused many attention. Luxury brand with quick fashion brand jointly launched parity series already not new, early in 2004, Karl Lagerfeld with fashion emperor H&M cooperation to obtain the huge success. However in the financial crisis has not dissipating today, more and more fashionable big-name choose “close to people” route, aimed at mass markets, seems to have become the trend of The Times. So, this kind of marriage the motivations behind? Contain Troy exactly how many?
“In the current economic condition, high-end brand market is saturated, everyone is looking for new selling point.” In New York, Robert Burke Associates consulting company manager, “said Robert Burke originally to consumers and price orientation method, and a series of products do only the practices, have been out of date.” “The economic crisis later, people can still queued up to buy such co-operation design product, this explains from the media publicity standpoint, cooperation has achieved great success. High-quality goods design association representative of China LiuZhao in
cheap jerseys from china accepting our newspaper reporter said in an interview.”For luxury brands, however, marriage make them close to people, let the public to the brand of a new recognition.” Clothing designer GuoPei said. “now, people’s consumption
capacity and consumption habits have become ambiguous, many people can buy luxury brand, also can buy mass. This fashion brand alliances, can greatly help restore the lost customer brand.”
“Consumer is very intelligent.” H&M creative consultant Margareta van den Bosch says. “they like all types in the best product, like these brand match each other cooperation. T
hat’s what we are going to encourage things: should fashion is to help people find new ways to express my self, and is a kind of close to people price.”However, consumers a marriage in the face of such products, side and found eyeglasses-reshaping, although is public brand, because had the famous designer clothes and ornaments involved, but higher than that of ordinary dress price several times.”When I know Lanvin for H&M online news surprise. Find the price is surprisingly high.”
Gucci Shoes Wholesale Fashion bloggers Stephanic Prommer said, “I feel high-end brand and mass brand alliances of objective should be to let more people can afford famous stylist products, and now the price so high, on the contrary is not so close to people.”A blogger Robin in their own blogs, wrote, “so big-name designers to public brand design boots most should not be more than $100, and a pair of Jimmy Choo for H&M boots unexpectedly can sell to $299, my enthusiasm such by douse.” Unhappy, but not really close to people, easily will this cooperation guide a crisis.