ic,
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? Compatibility of packaging elements - Does the delivery system (i.e.,
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? Consumer us - Is the integrity and durability of the package - and its components - fully functional through the entire consumer use cycle? Does it hold up during and throughout use?
Aesthetics
Given the sheer number of similar products,
Jeep 休闲鞋, in virtually every product category in the marketplace, design is a key differentiator - what a package is ""wearing"" can be just as important as what is inside it. Consumers make decisions based on the way a product is ""dressed""; all too often it's the outer dressing that entices a consumer to pick one particular package over another from a crowded shelf of similar types of products for further examination. While function may be all about the brain, form (aesthetics) goes right to the heart. And let's face it - in many instances emotion is what sells the customer.
And because many shoppers have a leaner shopping budget as they walk the supermarket aisles,
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A savvy packaging consultant will help a customer navigate choices related to:
? Shape - How does the package feel in the hand? Is it easy to hold or awkward? How will it ""fit"" the area in which it will be used?
? Look and feel - Who is the intended audience? Is the decorating compatible with the packaging material if can be recycled? When is ""less"" really ""more"" (no-frills packaging)?
? Decorating technology - Are the inks soy-based and the labels recyclable along with the packaging? Will texture,
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Brand Equity
You have a great product. What is your packaging design doing to advance your brand? An experienced supplier understands your brand identity and personality and what your packaging must do to stay on brand point.
? Expectations - Does your packaging meet consumer expectations of your brand? Does the package they see in your advertising show up on the shelf with the same perceived value?
? Influence - Does the packaging influence brand loyalty consistently at every touchpoint? Will they tweet about it? ""Like"" it on Facebook?
? Relationship building - Is the brand positioning reflected in the total package? If it's a luxury item,
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? Social consciousness - Do the brand and packaging mirror consumers' thoughts and feelings about environmental responsibility? Are the materials relevant? Is the decorating consistent? Does it deliver o