Chi- square rounded marketing planning experts Liu

Liu Ju announcement of BLOG
user profile
Beijing
Chi square rounded marketing plan, Chief Advisor, Academic Committee of the China Advertising Association, Technology Association of Registered Senior Management Consultant, Tsinghua University, Beijing, Shanghai Jiaotong University, Zhongshan and many other prestigious universities MBA, EMBA, CEO classes Distinguished Professor; director of the Chinese market, China's director of marketing, international professional managers and other professional certification Distinguished Lecturer IPM. number of well-known consultant consulting guidance to planning agencies, a number of market research marketing consultant supervision, more than 4A advertising company marketing consultant, media consultant over the economy, some well-known Chinese company's annual marketing consultant
career success:
. the early nineties due to the 'Master' planning success, and became the first marketing tool with the operation of the product market of people, while the rapid industry attention in Taiwan, mainland China and known as the first real marketing people.
. because service Changhong, Haier, Midea , Lulu, coconut trees, Coca-Cola, top new, love and other enterprises, laying its China marketing real deep skill, and began consulting for the fledgling Chinese enterprises to train consultants and planning personnel.
. ; concepts and theories of the advocate and founder of the 1990s as the , and became sought after by many companies and many experts follow the noun.
.98 beginning of the first of more than 1,000 dealers, hundreds of companies, footprints all over except Tibet and Taiwan in addition to all provinces, more than 80 advisory clients. training and services hundreds of clients, many of which are well-known brands, and many do not know from name to help a well-known companies.
. nearly 20 years of marketing tempered, review and summarize the market hands-on experience, the creation of practical theory, is the only real marketing operating system, the system summarizes the Chinese people, in fact, operational capability and combat theory The combination of the level reached the highest level of domestic.
real theoretical achievements:
. with the Chinese market ; different life cycle product marketing and sales (pull) the proportion of conversion of the rhythm control theory theory conversion between seasonal sales promotion cycle theory conversion theory marketing people, and was a full range of National Library collection.
good courses:
Company:
Heart K Group, Motorola, Coca-Cola
Ting Hsin Group (Master Kong instant noodles) Haci Group Lenovo Group
Hongbao Levin (ice cream) century Wellcome Kelon Electrical
Hualong Group (instant noodles) country Hubei's fresh wine full of nutrients
Nanhai Chengde Lolo day three odd pharmaceutical grain
Prairie Xingfa Haier Group Shanghai Fortune
Henan Zhenglong (white elephant instant noodles) Panda TV Hanwang Technology
Erie ( milk) side too, Guangzhou, Ningbo Changhong Electric palm mobile
Sichuan Unicom
United Group (instant noodles and orange) U.S. air wing Roth CPPCC Henan Electric Cody
Tetra
pay yam Matsushita Electric Industry, China Putian China COSCO
JLF wine green medicine do
CSG
Meiyan Group Baoding Lucky Star International, China Telecom 2911 peak site
love underwear Guangzhou MissMay Jardine Sunshine decorated home
GITI Yankuang Group
crocodile paint snow Chi Lun Group
Bryan hollyland days flying paint new appliances Yutong Bus
Beijing Benz car
Beijing Great Wall party mellow wisdom Marketing Planning Ltd.
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Tianchen Zip: 100020
E- mail: fy@fortune6821.com
Tel :010-65522561 65522562 65522565
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User Name: Liu Ju
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Created: 2006 - 12-15

join the circle to create the circle
enterprises in the marketing strategy, there are many irregular and not systematic behavior due to the Chinese theory of marketing books to help in this regard compared less,Louis Vuitton Handbags, combined with some of the translation of foreign books is not suitable after market conditions and our way of thinking, then there is our business growth in the market relatively short time, the market of corporate marketing experience and understanding of staff time to market is limited, so can only be a stage of marketing experience to interpret the full meaning.
author of a number of marketing books, lack of market work experience, some people are selling their origin, some of it is advertising background, strictly speaking, do not market work, they take on the strategy and the ability to grasp the strategy of the lack of corresponding experience and understanding of market activity, so the market segmentation concept is interpreted is rather unclear.
market segmentation, you need to first market segmentation
market can be broken down, because people can be divided from a lot of character class, principal, said the market is a person needs from infants to the elderly are in need, but not the same product may adapt to all. a product suitable for an age group, this age segment is called a whole crowd of people. large groups of people is a big segment, a small segment of the population is small, the crowd divided into a few children to have infants, toddlers, children, adolescents, youth, middle-aged, middle-aged, old age, which is separated out from the age of the segment, but also from gender, the economy's ability to differentiate and some products that are suitable from the age on the segment, for some products separated from gender, but also some ability for the economic segment.
common demand products are generally separated from the age can be direct, but products on the market demand is not only a common products, as well as meet other requirements of the product, to meet the love, and to meet the entertainment, as well as satisfy the desire. different products for different people, as long as the product corresponds to the separation of people, will form one segment of the population range.
different market segments and market segmentation, segmentation is a large segment of the market crowd,Louis Vuitton Outlet, also known as market segmentation and it can be used to correspond to a product category, in addition to corresponding to different ages, also corresponds to the male, female. in which men and women, but also from the age corresponding to the young women, young men, or middle-aged women, middle-aged men, anyway, the call segment, the corresponding product category with a large market a class of people called market segments.
in market segments based on segment
in the market segment, but also to those sub-populations have been separated for example, a product surface for 25 to 35 year-old female group, which is its consumer groups and if it is women's cosmetics, the market is already very mature, in this age group has not met this consumer products to their common interests to bring a product Therefore, to be subdivided. how segmentation? is in the product on the basis of common interests with individual interests, then the age for people of different personality characteristics required by the individual interests of the point, which is broken down. how is called the corresponding interests of the point? example,Prada Handbags, producing a soap, common interests are decontamination, sterilization and this benefits the people of this age has an effect, but have broken down after a different, whitening soap on a class corresponds to both the decontamination , and sterilization, but also white people. In addition, the moisturizing soap on the skin corresponds to the needs of people, there needs maintenance, you need anti-aging, etc. with the characteristics of the product corresponds to 25 to 35 year-olds in each a personal interests and needs people, this is called segmentation.
as the market matures, more and more detailed breakdown of
the market competition, under conditions in large segments also appeared more small segments, such as, clothing segment, apparel from career points, points from the lifestyle, but also can be divided into morning, noon, evening clothes in which these garments, each can also correspond to different character of the crowd. For example, if a girl more lively, lively little bit of clothing you can wear; if more introverted, you can wear a more elegant or more restrained fashion.
major categories of clothing which can separate the business, leisure, You can also have business and leisure in which there are many types of leisure. For example, inside an outdoor recreation rock climbing, outdoor picnic, outdoor sports, as well as outdoor fashion. Again, there are indoor, indoor leisure, indoor fashion, indoor and indoor relaxation ######y, etc. In short, can be divided into many, which are corresponding to the different needs of different populations inside the way.
demand in a way, the same person at different points in time The needs are different, which is subdivided these segments is conditional. what are the conditions? is market conditions. What is the market conditions? is done to consider this sub-market products mature mature the market is not mature to a certain breakdown of the time do not for example, from a planned economy into market economy, the product began to enriched people's demand patterns change. Previously, we all rub cream, hands up in the morning to rub a little clam oil, to face rub a little cream on the skin is very good profit, but with the market economic activity and people's living standards, good products have been gradually recognized that people's understanding of beauty has changed, for some high-end cosmetics from passive Requirements to become active demand, and this time the market will mature up the market matures, there will be more breakdown products appear from a simple moisturizing cream prior to using the concept of whitening is a process, then White has can not meet people's needs, the more people want to nourish the skin, the skin more elastic, so that different concepts have had a demand. With such a breakdown of demand, will have a breakdown of the product to the corresponding.
rely on research to consider the maturity of the market segment
meet a demand, people will pursue a higher level of demand if the market is still in a simple, basic needs, companies produce a product to enter this market segment we must keep up the pace before the education market, it is difficult to do.
consumer awareness is a gradual development, not to recognize this point when the strength of a company to rely on his education to a level of understanding across time is not possible if the market in the United Kingdom, it is hoped that China has the market, this idea may not be entirely realistic. Chinese-owned enterprises may have this condition and ability,Louis Vuitton Outlet, but does not necessarily have this awareness of the market is forward step by step, according to market research companies to consider the results of the product market is in what stage, only to a relatively mature state, it can be used to breakdown products. with the purpose of the product is the corresponding segments market demand,Coach Outlet Store Online, so that market segmentation is produced in mature condition.
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