I also know of an "elder law" attorney who offers a free report on estate planning tips through autoresponders... But he advertises mainly in senior citizen print publications.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
Don't forget that some people don't usually respond to online ads during company time for a variety of reasons. But if you promote your autoresponder offline, many will respond!
Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later).
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
"Digital" catalogues
Specific product information
Answers to frequently asked questions (F.A.Q.)
Free stuff, such as courses, ezines or reports
Special offers or (printable) "coupons"
Samples, demos or previews
Agreements,
doudoune moncler pas cher, contracts or proposals
Transcripts and manuscripts
Etc, etc, etc.
... Between a winner and a dud,
moncler pas cher!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
A signature file is what you add at the end of every email message you send - basically, a few lines to advertise you,
doudoune moncler, your website
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e.,
abercrombie, those small windows that pop-up when you enter or leave a website).
You can promote your autoresponder in a classified ad like the one above... But often, your ad will appear among many other ads. So, being clear, highly visible and compelling is critical!
On websites,
In newsletters,
In classified ads,
In "signature files,"
On business stationery
And in digital goods.
On Websites
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Working around the clock for you, even while you sleep!
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailings with.
If you create a certain "buzz," your message will be passed around from person to person like wildfire. But you can make it even easier by incorporating your message into a digital file.
For example, I know of a few offline manufacturers who use print catalogues and brochures, but supply more detailed product and technical specifications via autoresponders.
Then, seek out the major online services,
moncler, like Prodigy, Juno, AOL,
mercurial, Compuserve and so on. They have popular classified ad boards. Many online "malls" have classified ad sections, too.
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with.
In Newsletters/Op-in Lists
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
Once you've created a signature file with your autoresponder address, add it to all your emails, newsgroup and message forum posts, and article and discussion list contributions.
... Kill two birds with one stone!
If you have collateral materials such as brochures, if you advertise in print publications such as trade journals, and if you do direct mail marketing such as with postcards...
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Add your autoresponder address on all of your offline printed materials: on everything, from business cards, letterhead, yellow page ads, brochures, you name it!
In "Signature Files"
Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.
And finally,
abercrombie and fitch, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad.
But what about other people's ezines or opt-in lists?
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
The goal is to get the people who read the book to visit his website. He barely does any advertising at all, and from the book alone manages to receive thousands of unique visitors.
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person...
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you - one that inserts and tracks their affiliate ID into their visitors' autoresponses!
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
One of the biggest trends right now is a process called "viral marketing." It's not complicated... All it is, is a message that spreads from email to email, or email to web, like a virus.
First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market.
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) - hence a "signature file."
Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make the crucial difference...
But you can use it to briefly and subtly promote a special offer, a free report, a website address, a free newsletter and so on. Like classified ads, the copy is VERY important.
Whether you use an ebook or software file, hopefully your message will contain your website address. So, when it's passed around, people know where to go to get more!
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website.
Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link. Also, keep it under 60 characters in length.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
The possibilities are endless!
These six places are...
Then maximize your autoresponder's visibility in them!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep.
Why? Because with computers, it's so easy to simply copy and paste! For example, you can create an electronic book (or "ebook"),
ralph lauren, or a piece of software (also called "freeware").
Remember, since they're offline they have to go through the extra effort in emailing you. So, a plain email address won't cut it! (If it were the case, they would call you instead!)
You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion lists contributions... It goes wherever you go!
Finally, Digital Products (or "Viral Marketing")
Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more!
On Business Stationery
Nevertheless, don't forget to promote something for free (like a free ezine, a free report, a free course or a free ebook) in order to encourage your "offline" prospects to email you.
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
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