true religion shorts Die on die industry ( Part Tw

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All of this, is because, first, to establish the rules of the game, but the clothing is not observed. Second, the model does not regulate its own internal strife, leading to vicious *** petition. So many years, the price on our anti-lived, and the price is the industry's most expensive. Ten years, the industry had not changed, all prices are rising, and rising labor costs are not up on the model. Look at the director fees, from the first session of the International Fashion Week beginning, has been a director fee of $ 15,000. Beginning last year, provides 15000-30000 yuan, but this space can not talk, everyone asked: ten thousand five elements work? We are the labor force, this wisdom, this idea too is worthless. In fact, creativity is the most priceless. The industry is a vicious circle.

Shu: We are engaged in basic education in the modeling industry, today, my feeling is that most profound of these children must be to save time. Them from all over the country, with a dream came to Beijing or Shanghai, seeking to develop, but now the market, especially in the Beijing market, the price of professional models have a low to the extent that can not survive.

pricing model and fashion show to *** pare costs, you can see in this industry has great development of stagnation or not the crux. Early domestic brands such as Youngor is positioned to sell mid-range two or three hundred dollars, and now men's brand of domestic brands, especially the price is climbing, and even turned ten times the price in the sale. In 1999, I was in China Photo Service, a number of models such as the plush market price can reach 67 thousand dollars, Ma Yanli was as prices are a million per show. So now, the price is really the model was reduced more than ten times.

If we are talking about a problem in this industry, the development of good, even the development does not go, then should be concerned with is the model in *** e. Can be said that external pressure is caused by objective factors and the modeling industry because of lower prices.

we should be concerned about, what events? Who is the market price of the current models do a fatal injury. Before the master came out and said, 500, play my show, you do it? Many small models like the master show, it picked up. Masters three consecutive years so that no one school the first year, second year, no one studied, some designers have begun to learn from the third year, and even the expansive northeast designers are no exception, My model is not enough Waner, my position in the fashion circle is not no way reflect on?

In fact, in the domestic market, the China International Fashion Week models models prices prices affect Beijing, Beijing model prices affect the price of the national models. Fashion Week can be said to offer a price barometer of the modeling industry, and even affect the second and third tier cities mall promotional activities performed on the model price. Fashion Week is now totally on the designer's point of view and position, to develop models of price, rather than according to the market to develop.

it must be admitted, the modeling industry itself, there are many reasons to lose pricing power, is not without its own responsibility. As the owner of several *** panies and several so-called industry, contradiction, which is a loss of pricing power of the industry one of the reasons. Foreign Model Agency 10-15% of the agency fee, the model can then live fresh in the market, the mainstream models there is a market, have a job, the price is too low can not be done, but in the country, many mainstream *** panies do not model a job, these *** panies want is to eliminate, yellow squeeze rivals. I would rather stay contracted model, then other *** panies do not live, is not connected to the agency fees. May be the apparel industry did a good thing, but these models did not Ganhao Shi.

now the most important thing is the price a little bit to improve the model, will allow brokers to make money.

Pure Model Agency 60-70% of the cost to the model, and the remaining is the salaries, travel expenses, housing costs, in fact, brokerage agency fees can not exceed 10% of net profit. Even the all-powerful in the industry, broker, brokerage model year water a million, profit also $ 600,000, which in itself is a farce. 100 square meters in Beijing to open a small restaurant, but also earn a year to 60 million.

actual or modeling agency he did not restrain himself, to an outside lot of opportunities. But also to the modeling industry lost their pricing power.

Fang Hua: standing on the brokerage firm's position that it is not high. The price gap between domestic and foreign models, is the same unit of currency is the value behind the dollar, or yuan.

not rule out at this stage the market is not the case specifications, models and some of the bigger picture is not enough interest among the first customers through the brokerage firm does not reduce the model of private transactions worth. However, given the domestic and foreign currency exchange rates and differences in levels of economic development, if a professional model, played a T-Taiwan show the price of 2,500 yuan standard in the industry is still within reasonable range.

2, killed on the status of: French show

modeling industry and fashion industry in the end what is the relationship? All people have the modeling industry consensus, models the fashion industry and clothing industry is also a part, are *** plementary, each relying on the side by side relationship. However, the present situation, is not the case. China's independent professional model far beyond the apparel industry, has been a good development platform for the modeling industry's own efforts to struggle, including trying to promote specialization,true religion shorts, segmentation, diversification and other means to strengthen their position, look for independent development space. But a few years later, still no independent trend has emerged. The industry was firmly in the fashion industry in which the circle. In this regard, the model ring is quite a lot of feelings.

Zhang ship: many designers lack of respect for models. This is awareness. The modeling industry but also reflects the status of the relationship with the fashion industry. Model is also valuable, designers should not be free to keep the prices down, what a good model down their worth? However, designers do not think so, but there are ways to model self-worth. At the scene, the designer often can see some small brokers scold, which is the unequal status of the industry's performance.

love this first release, I have always stressed the background to build, we do not pay attention to China's big show backstage. Love to go out and *** e back from abroad, choose the model that is taking a big step up. They realize the importance of the model on the show, and not superficial importance. Armani made the last release in the post-stage spent a lot of money. I asked: Why spend so much money back? He said: I work in a harsh environment, how can I have a million worth of clothing to pass out? French show, more important than show, I would ask the model to work, and must have coffee, get to smoke, and must have music, so as to allow the model to maintain the best working condition. Brand itself, including the release, is a life, not just the stage that little thing. Behind the stage to bring those qualities *** e from. You squat on the ground eating lunch in the background, is followed by the value of hundreds of thousands of clothes, do not feel bit.

Shu: some time ago in Hangzhou, Asia Fashion Federation meeting. Federation is also a fashion model professional associations is one of the four blocks, but in the main position in the Federation's business model did not exist. Some people say money is the modeling industry, so sit on the stage seven or eight individuals, including institutions, designers, models, even while the industry did not. Who is who let money sit. Really the case? I think this may not be, mainly in the modeling industry has no place in the fashion industry, the key is not how much money, but do not have that character. No scale, but not have their own profit model for sustainable development, it can only be attached to the fashion industry as a product.

3, supermodel stifle theory: the concept of supermodel confuse the concept of professional models, supermodel is a very dangerous misunderstanding

China so-called In other countries, the model is a sense, many so-called supermodel, was one or two brands used in the extreme, rather than the other brands will avoid, causing serious aging supermodel image, then, should promptly admitted to the paranoid pursuit of supermodel, the industry needs to redefine the subject .

Zhang ship: the model of artistic life is very short. Not the same as with the actors, have an image of aging. This is not another industry. Service is all brand models, each brand will have *** petition. For example, using a Mo Wan Dan, love, and Ou Difen certainly do not. People are not old, but the image of the old. Red the faster, the old faster. Models to sign a big brand, to be very careful.

model fame, has always been a misunderstanding. In other countries, the model is just a job, most of the models are only engaged in a job, but some work has been recognized more with less, the impact of large and small problems. The professional model, the domestic case is typical Li Ye. She did not hit it big before, had not been winning, not for the big brand endorsements too, but her work is very stable, straight ahead. 30-year-old can do lingerie show, every day, fitness, diet, English is also very good, we can say is the most typical professional model. Earn much or how little is not the most important, for her, this is a professional, you must find a way to lengthen career cycle.

her mind is very calm, she is also a lot of work. Her price is not high, but stable, you can also earn a lot of money, make their life very well, so China will lack real professional model. Professional model of mind is very important, as long as I do the models over time the better for everyone.

the same time, promote the supermodel engineering, it also brings another problem. China is now some models have been terrible, the older generation models, training every day, by the state to maintain prices, but now the model, are put up by winning the price, into a supermodel. But the basic units will not go away. Many models with a circular motion all turn bad, turn two laps are not. No one asked her, so very harmful. Professional model does not mean supermodel, is a professional model, professional model, she is the living.

Shu: international models, domestic model, Beijing model, some *** panies are doing conceptual confusion, to work abroad on behalf of the international model of it? It may not, in fact, just for the workplace only. Chinese modeling agency recruited from abroad, some of the models over, can be said that the international model? I think China does not have an international supermodel. Including cuckoo included, because we do not have to create a international model of the machine.

Wang Guihua: Actually, I always wondered why Italy, France, the area is such a small country, but with so many well-known international brands? And China is so big, in the international arena, there are few well-known brands.

Chinese *** panies, in the end is to create more or create more? This is the gap. The modeling industry is the same. Models in the domestic and international modeling industry is the biggest obstacle in the interval of language problems. A Chinese model, in a foreign country if not to their own inner feelings and thoughts clearly expressed to the photographer, director and other key players, then there is a sense of distance. And this sense of distance, makes you lose a lot of opportunities.

4, contract killing on: model management is difficult, difficult to model the transfer, resource sharing model is difficult ... ...

no strict contract system, the modeling industry specifications like fantasy, models do not want to *** plain about why the model well-known modeling agency, brokerage firm and then *** plain why the models are supercilious look wolf, ran a famous person, to overseas markets, especially the so-called supermodel, almost worship with domestic brokerage firm, the most important reason is that there is no sign strict constraints, it is said, a brokerage firm with a well-known models to fight termination lawsuit is successful, the model with the *** pany because there was contract in the body. But now, more and more the shape of hypothetical contract manufacturing hand, is a serious problem.

Zhang ship: each *** pany has its own culture and customer base, his model should be different. I do not advocate a model to stay too long in a *** pany, not a sign 10 or 20 years, up to 3 years. If a *** pany spent a year in the model, very few orders, orders or not, I think we should go to another *** pany, for one market may be good for both sides. Transfer system should be promoted. Our *** pany is the lowest in a show two thousand dollars, you are not alone in my take, but you go to a another *** pany, may receive $ 500 single,true religion jeans, to also be able to live. To the new Silk Road, they will do some government activities, do not need to interview, you may live.

But now the industry, the key question is Many models do not contract with the *** pany now also able to perform, but this market to do chaos. Abroad is the case, the designer must set the model from the model's set. Otherwise is illegal, is not a normal transaction. So the model in order to participate in Fashion Week, to be set by a *** pany. But now we lack this mechanism.

Shu: I have been opposed to a point: sub-models are pups. We are doing basic education, it is clear that we send out children are pure. Environment of this industry and even the child be this so-called bad faith, or how, but the children chose this career, it is necessary to survive, ah, let her career on the in *** e guarantee, you can only push her towards other means.

is the industry's managers did not work out reasonable rules, including the signing and shared principles. To model not only awareness of the rules, ignoring the convention. Now, even the workers can be in support of trade unions to protect their interests, but going to protect the interests of the model? Price is not that they can decide, show that they can not decide, they can not sign the same decision, that is, models of the future is not in their own hands, a person can not change an industry, but who can change?

reason why *** panies like mutual non-normal means digging model, is the *** mon development of other *** panies do not want to, but do not want *** petitors or. Model resources can not be shared. Companies leave it to each other from Jisi poaching, 30 percent of the cost is not to make this model, that I simply do not spend a penny, directly dug over. Zhang made the model ship has long been a teacher to share the concept, but the reasons for private *** petition model but it is still the industry share implementation model can not. But this is definitely not good business in this industry.

Association also maintain exclusive signing, in fact, have a maintenance contract premise, the premise is that the industry can be achieved under the agency fee model sharing. What is the significance or contract? Only limits the model's development.

Fang Hua: On the sign, one by the market: the level of awareness and attitude to enhance the broker's authority in the eyes of customers degrees, need professional help and support the media.

and on the brokerage firm: industry standards to build a template to ensure that their models have a standard contract, have their own space, make every effort to meet the contract model for job opportunities; the establishment of vertical training system, in the model set up vocational schools conduct courses for the moral model to regulate the industry and job responsibilities.

the Three models: trust brokerage firm, rational face of outside temptation.

hope that one day a customer asked the first sentence is

5, multi-kill theory: diversification should be two types of multi-service model that is broken down, retiring the next multi-model

model to establish how much the initial diversification out of frustration, because the survival of the industry difficult, modeling agency leaders must be a way to model a variety of ways, however, diversified models of development today, already changed appearance, to be *** e a model Segmentation is the same concept, and cross-industry diversification model, is the show sets out for the model is no longer a model, the future development.

Yao Ge: models of multi-faceted development, in fact, we do not want, according to Europe, the model is the model, can not but be *** e a star, but when the chair, called the proper job. In China, the garment and textile industry should be a model of the Bank, just to model the industry will not lead to too much profit.

slow the development of China's fashion show, Chinese models getting better and better, no way, models can only go in the other, as we participate in a lot of promotion, real estate, jewelry, etc., pour a small clothing the. Open the newspaper and see all the annual number of Chinese garment enterprises show? China's garment industry in the world, occupies the most important position, since the reform and opening up, many brands have a history of ten years. But how many brands use the show to promote? Not to mention the ads.

diversified model is proposed, when the model is to provide living conditions can be better, to upgrade the line model is too slow, give them more opportunities. This is a special case by the Chinese industry, the decision is a choice of measure, in fact, they are a model, very good. Why allow them to fully develop? Raise awareness in the industry is not up. There are several reasons: first, less media attention, a lot of professional media attention, but by the limitations of the professional media, social media, less attention, a small value, including access to very low advertising costs. Too little revenue model, can not be *** e a mainstream, all economic decisions.

I have given them the rules, the main industry is the model, these are the sideline. If you have this talent, you can try, but not mainstream. Your main business is the T station.

Zhang ship: diversity models,true religion joey super t 2011-5-28, should be the model segmentation, you can take the platform, you can shoot, you can do underwear model. The so-called diversification, an actor, host, is a model out of the T station after the development.

Shu: diversification or segmentation models, working models is only the content, scope of work to diversify the development of the concept of segmentation, not to say that we should model this career diversification, segmentation. In theory, there is no concept of car models, but according to the nature of a statement. Only in the workplace and display objects are different.

even if the model for art, this is just another model in a professional, but also in the well, such as Na Yu actors engaged in this profession, she is the actor. Do not do an actor, she continued to do modeling, it is still a model, if not to the model as a career, and it should not be referred to as the model. Model is a professional.

Wang Guihua: professionalism, segmentation, diversity, just nine words, but to let the Chinese modeling industry for many years a large number of brokers and do not give up the chase, because it is their ideal goal, the highest goal. Whether it is professional models Commission or brokerage firms or industry associations, in fact, want to realize the three of, but for a lot of objective reasons, these three aspects of segmentation in particular, the performance is not very satisfactory. Now more than a thousand domestic modeling agency, but did not really make the size of a few, and these big name in the modeling industry in the brokerage firm, in fact, have been trying to do three of these, but perhaps the fact and not satisfactory.

to diversify, for example, to see how long a model of vitality, we must look at her diversity. In fact, the film and television, pop music we want to develop is not so easy, it required a great deal of potential and perseverance in work attitude, and really stick with it, not many people in fact, so diverse, we all hope and the actual operation is not the same. The professional and segmentation is also the case, often there is a reality and the ideal is the gap.

Zhou Ying: The original models are thin, tall, are more uniform appearance. We believe that professional models have to be very tall. I did in 1997 when the *** pany, auto show is a very new thing, the show appears in a large beautiful, then it is a sensation. Take the public, for example, a booth one day have a 30 to 40 models, this is an example of a wide range of models. Most previous models walk the T station, earn less. But when the show that day, then 800, 8 days is 6400, this time in 97 years is a very large number, much better than take the T station. Later appeared handsome model, handsome there are people to appreciate beauty, so the development of better and better diversification. Later, they evolved into the form of perfume, watches, jewelry, eyewear, cosmetics, etc. These models are required to have a face, enriched model of literacy. In fact, diversification is to expand the market.

Segmentation: Now a lot of car models did not contest the assessment criteria and the car to go with, or in the standard model to identify. However, segmentation, or play a positive role, that is to let more people aware of the model this career. Model is divided into plane models, hand-touch, foot molds for all kinds of types. In the 1990s, when the modeling industry or discrimination by many people, we are very vague understanding of the model. But with China's integration into the world the concept of the modeling industry is now more and more fire. There are a lot of parents bring their children to school to receive professional training model, it is hoped to be able to *** e to this industry. It is because of diversification, segmentation was to make people understand to this industry, but also to reduce the threshold of the industry, so that more people are entering into the modeling industry.

a few years ago during the modeling industry is flourishing, but now it is a bit downhill. Now some auto show booth is also less need for models of the past, most is to look beautiful, and now the audience and customers more rational, because too many beautiful models, and this industry is not so for the public, a mystery. Now rather secondary and tertiary cities need models, went to Beijing a lot of models to the catwalk to the 23 cities, most of these models are their own past. Many customers have called to ask directly to be able to catwalk models, leapfrog directly to a brokerage firm, save agency fees, the brokerage *** pany really lost money. Then together with other brokerage firms also against each other, these are who caused it? Is not caused by human factors.

6, killed on the selection: In addition to *** petition, nothing behind

model contest this with the Chinese model industry con *** itant special selection mode,truereligion Look at the heartache . Feel too fail, a number of years, how to develop in the future? Models match the rapid development of China to gradually decline from, in the end going through what? Competition from the initial model for the industry of talented people, experienced a period of frenzied climax, large and small, almost one day a model contest, beauty contest coupled with frequent, crowded fish market *** petition makes the whole model is very serious, and now, the model matches the momentum weakened, the future Who eat this bowl of rice model contest?

Zhou Ying: Many of the standard model contest is not the same level is not the same. Country prefix some strong *** petition or contest the media (CCTV Model Contest) and other more well known of these events, it is quite standard. A model contest to have their own propaganda and the media, but also the subsequent finishing work. These models participated in the model contest winners should have accepted the *** pany and its packaging. So as to make the contest more standardized.

annual model contest will emerge out of one hundred, a thousand titles, these titles do not post packages, how they should do? So I think the trend will model contest after a late *** mitment to packaging, so as to open up the market, *** petition is not done away with making money finished. Super Girl Why will succeed? Because after the game has a lot of packaging. The model contest if you want brilliant, should have such a *** mitment. An activity must strengthen his vitality.

Shu: In fact, many *** panies run *** petitions, the main purpose is for profit, and even has be *** e a model one of the industry's profit model. It is not necessary to accuse a *** petition held outside the circle. In fact, the brokerage firm holding the game should not be representative of industry *** petition. Indeed, players from all over the country, but the selection criteria for these *** panies to develop their own, without seeking the public's wishes, but without seeking the views of peers. But these are beyond reproach, because of his own race, for their service as it should be. The *** pany is to meet their own needs. We started last year, the new face of *** petition in the State Trademark Bureau to do trademark registration, players from across the country, but we do not need to sign their own models, so France, Taiwan, Hong Kong's various brokerage *** panies, including the Silk Road, East Bentley are to participate, just to give a fair draft modeling agency platform.

In my opinion, the industry is not necessary in the contest form, seriously, a good means to be used with, the key is how to do the game, for whom the service. Number of model schools, a number of modeling agencies, trade associations, the purpose of the *** petition are not the same, so-called fair, in fact, the market is the only balance. Professional modeling agency contest and universities starting point of the *** petition is not the same. College students certainly hope to go out from the *** petition, to each brokerage firm employment.

there are problems with the game industry, *** petition in the market model survives must be outstanding event. Can not survive, there must be some problem, use the links, selection, employment aspects of a problem. To see who survives. If done well, it is valuable.

shortly before the *** petition, we selected a 11-year-old in Xi'an models, long to 175CM,true religion men jeans Two daughters, not the most important points on the Harv, age of the modeling industry once again breaking the bottom line, we propose a real model to start with children, in fact, the topic of deeper is, experts say, is so small it should concentrate on learning, not learning models, but some experts say is so small you can not learn the piano? In fact, this is the modeling industry are biased, model the job can not be a late bloomer.

Wang Guihua: models in this industry is imported goods are from the developed countries of evolution, so the modeling industry or the development of the domestic environment and have a great relationship. In the late 1980s early 1990s, very few international model contest in China, because China's economic development then was not good, these international model contest to China is not making money. But now the growing to the domestic environment is good, the economy is also developing rapidly, which makes people see the future of China's model industry still has a lot of space to develop. And *** pared to the international model contest, event, or some domestic gap is not stable, so the face of the influx of many international *** petitions, industry and domestic models model contest are subject to a greater impact. This impact can be seen as is the modeling industry to the international learning opportunities, but also can be seen as a challenge.

industry specifications for the proposed model and forecast

1, industry associations and relevant agencies to establish model regulations and management systems

Zhang ship: the international modeling industry norm is to *** e from the market. Our so-called norm, before all *** e from a planned economy. Norm, with the social laws, rules and regulations related. That year I went to Milan to show, I go with the Zhu Linlin, but I can not Milan. I do show, written and directed me to do, I can not be used with the model. I have to let her talk to a local brokerage firm contract, he directed me to set this model. I paid the money after the performance that the *** pany, that *** pany then paid the money Zhu Linlin. But I as a model of the parent *** pany, that *** pany will pay for my model of agency fees. Layers are clearly divided. We all make money, so why can the international norms? Because they are the law, this model did not sign, you can not participate in Milan Fashion Week. Otherwise, it is illegal.

Committee of China's professional models, the first to do a platform, a platform, and the second to establish a transfer mechanism to regulate the contract system of the third, the fourth state to the relevant functional departments with contact established norm.

Yao Ge: angle, from model agency. First, *** panies should protect themselves, the industry to protect industry, not price *** petition within the industry. Industry must self-discipline. It stands to reason, the relevant model system should be established by the Committee. France is a model law, China has not.

2, by large *** panies to implement mergers and acquisitions, to strengthen industry standards

Zhou Ying: I fact, I always have an idealized reflection on the model industry. That there should be a big business, all the models and *** panies together, buy all the shares, and then to develop according to different characteristics, for me to decide what each *** pany to the range, then these *** panies slow slowly developed into a high international standards, the large *** panies benefit, and the acquired *** pany also increased the visibility of its interior was overstating the future must also planning to follow the development of large *** panies. In a large platform, so that *** panies can magnify, so we put forces together, so that better development. But this requires that each broker can not have ulterior motives, and only goal is the same, will produce a good effect. I think this is an ideal aspiration, may be achieved after many years, but it is difficult. To change the industry, we must first solve the problem of people. First, we should act in unison, the price of a unified model, which models the *** pany is in a price, only a single price, in order to ensure the interests of the *** pany, the last to see the industry's stable.

Wang Guihua: Actually, I myself have had a very good business model, it is a good modeling agency to acquire, acquisition weak *** panies, each *** pany will have a *** parative advantage in resources, such as the outer mold, Shoumo , feet and so the integration model, and then be *** e stronger and bigger advantage. This is a good idea,true religion on sale With the writing, but needs a lot of time integration of resources, money and guts, this is a long process, but I think a lot of circles in the model has experienced professionals who have experienced a better idea.

3, to the international study, the early realization of contract system, the transfer system

Zhang ship: the foreign is the case, the designer must set the model from the model's set. Otherwise is illegal, not the normal transaction. So the model in order to participate in Fashion Week, to be set by a *** pany. Therefore, we lack this mechanism.

model corporations, or model, we all are in an unequal environment to survive. Formal models the *** pany,true religion billy jeans, he has to pay tax for the model, take agent fees, models the *** pany to survive. Outside of the field model of tax evasion, no one gave her a promotion. We have always wanted to do one thing, catch a show, look up which of the model is to find the designers themselves, and finally we will report him, but has also not done.

transfer system should be promoted. This model if I take a long time in less than one, you can go to other *** panies, may have a turn. Each *** pany is not the case, I suggest that the model is no harm for the *** pany. Model Agency and models do not sign approximately one to three years for a period sufficient, but the transfer is in the *** pany and the *** pany level, rather than the model without tearing up the treaty.

concept of 98 models and production *** panies separated. We not only with our model, *** panies can also use other models. This is a *** plementary resource.

4, contest weakness, professional shooters may rise

Zhang ship: there is little foreign *** petition, they have scouts, to various cities to turn. China's current lack of scouts, the history of the model is out from the *** petition. I think as the market develops, gradually weakened *** petition, shooters will rise to. The *** pany's international model scouts are specialized professional. Done very standard, no *** pany, I will direct you signed a contract with the *** pany, the parent *** pany and the model contract. Agents and scouts are two different occupations, the broker is equivalent to sales staff, scout the equivalent of R & D personnel.

of the models they have something to say

stylist Ming Yi Ming Yi Plastic Arts School Artistic Director

very wide range of professional models, access standards vary by field: clothing models need to have superior height and body proportions, and plane models for facial features and skin texture of the requirements will be higher. Models tend to the field of diversity requires us to die in the process of selection on the breakdown of the different standards.