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In Fujian, Guangdong and some shoe companies on the brink due to rapid increase in the cost of the transformation of market conditions, Anta (2020.HK) choose to increase the price to product upgrades and cost pressure digestion. Yesterday, ANTA released the first public performance reports, due to labor costs and a general increase in raw material costs, Anta substantial increase in costs last year, of which 106% growth in direct wage costs, raw material costs increased 55.2%. However, due to the price of footwear and apparel products were 29% and 15%, Anta still maintained a gross margin trend,cheap ascis shoes, reaching 33.5%. Antas performance data, company revenues increased 1.5 times last year,ken griffey shoes, exceeded 30 billion yuan, net profit increased 2.6 times, reaching 538 million yuan, compared with June last year when the prospectus profit forecast 39.9% higher. According to ANTA executive director and chief operating officer Lai Shixian yesterday,ken griffey shoes, this year is expected to help the consumer to upgrade the companys business and continued strong domestic demand growth, although the costs will rise further, but by increasing the proportion of high-end products of the structural upgrade,asics kayanos, coupled with significantly improved product price, the profit margin is estimated will not be affected. Lai Shixian even expected in 2008,griffey shoes sale, gross margins will continue to rise to 38%. Although the "new labor contract law" in the beginning of this year to implement, but the manufacturing labor costs have been rising since last year show. Guangdong, Fujian and other places some of the shoe companies that only 8% of gross profit, labor-intensive traditional shoe factory on the verge of no benefit or even close to the edge. This pressure results in Anta was also reflected in the report. Anta direct labor costs doubled last year,asics mexico shoes, $ 120 million. "In their own production,griffey shoes, compared with last year,tiger asics, direct labor cost increase than the high cost of raw materials," Anta said,asics tiger shoes, for reasons including the adjustment of the overall pay levels,women ascis shoes, and high-end product line to enhance the process of increasing the average wage level of workers, "security and stability of human resources" is becoming an increasingly important topic of manufacturing enterprises. However,ken griffey shoes, costs did not affect the Anta margin growth. ANTA brand last year,asics online, wholesale gross margin increased 8.4 percentage points to 33.5%. Anta explained that this is mainly to benefit from the higher-grade products increased and the average purchase price increases. Last year, the ANTA footwear and apparel products,asics numbus gel, the average cost increase of 14.5%, respectively, and 2.3%, but the average price increase of 29% and 15%. In addition, the restructuring completed last year, sales strategy Anta, Anta brand of clothing accessories in which sales increased from 36.2% in 2006 to 46.2%, sportswear, footwear sales rose from 2006 years, 63.8% to 53.8%. A total of ANTA brand new retail store 1394, a net increase of 608. Development for 2008, ANTA chief financial officer and company secretary Ling Sheng-ping, this years capital expenditure of about 367.6 million yuan,griffey shoes, mainly used to increase production facilities, the construction of two plants and operations center. Also plans to increase the seven footwear production lines, bringing the total to 12 production lines, is expected later this year to come on stream in 2009. In addition, Lai Shixian said Anta 200 this year, will transform the retail stores, and an additional 800 new stores,asics shoes, so the total number of 5300 retail outlets, the number of international brand stores will be increased to 230-250 by the 170 family.