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SEO or Search Engine Optimization is the process of getting your site to outrank others on search engines such as Google and Yahoo. The process can be broken down to On-site factor which refers to factors that are affected by the actual website you are trying to rank well for as well as off-site which refers to factors coming from the rest of the internet that search engines use to judge the popularity of your website.
There are mainly 2 methods of measurement that is applied by clients to judge the success of their SEO campaign. The first method is via simply through the rankings of their site for a number of keyword they choose. For example,microsoft office 2007 upgrade key, a florist would want to rank on the first page of Google for keywords such as online florist,win 7 code, 24 hour florist,buy microsoft office Professional Plus 2010, florist and more.
The 2nd method measures the success of the campaign by traffic. This is done via comparison of traffic before SEO begins and after a minimum of 6th into the SEO process. This is done because when a site starts rising through the rank, it would only be natural for it to attract more traffic from search engine.
In reality, most clients prefer to judge their client via the first method as it brings to them a sense of security. However,office Standard 2007 code, one should note that the ultimate aim of SEO is to bring in traffic and as such the 2nd method by far is a more suitable measurement of the success of your SEO campaign.