where there's a willis
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EMMA WILLIS may already have a reputation for providing London's best dressed men with shirts and ties befitting true, British taste,
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shoes tods -, the elegant Jermyn Street shop is increasingly becoming one which indulges our patriotic spirit. (Rule Britannia is so
in this season, too). With all the womenswear and menswear made in England and all the ties made in London, Willis' standards are as high today as they were when she began making bespoke shirts for men in 1987. "It's unusual for a brand these days to manufacture in this country which is a great shame as shirt making is one of our great skills," she says. Don't expect to see her on the catwalk schedule in the coming seasons, however. "I did try to do biannual collections for both men and womenswear but I found I was spreading myself too thin," says the mother-of-three, who runs her business from her Gloucestershire home and spends two days a week with her customers in the shop. "If I was concentrating on buying all the silks,
onitsuka tiger shoes, lace, taffetas and velvets for women, there wasn't time to find all the best men's fabrics, too." So,
Cheap Supra Sneaker, with womenswear available only on special order and men's bespoke creations making up one third of the menswear business, what can you expect from the Emma Willis label? For girls: the most beautifully tailored suits you can imagine, wonderful romantic evening wear comprising bustier tops and layered waterfalls of tulle,
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new mbt shoes, silk ruched "dress in a bag" which you can whip on on your way out. And for the boys? A stunning selection of the best cotton shirts, ties � plus styling advice from one of the city's most trusted. "Hopefully it's the right balance between not being boringly traditional and not being transient with the fashion world,
mbt shoes uk," goes on Willis. "It's within the confines of taste but maintains the style of the individual. Some men are very unconfident about how to match things. They don't want to be too typical but they want to be taken seriously." Emma Willis, 66 Jermyn Street, London, SW1Y 6NY. For more information visit www.emmawillis.com. (March 13 2006, AM)
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