Nokia's new CEO 史蒂芬埃洛普 (Stephen Elop) took the very first major decision soon after the mobile telephone giant's long term with this crucial: Nokia will adhere for the independent development of the running technique technique, refused to adopt Google Android platform.
refused Android
Nokia this week on the various activities in Europe to promote the brand new developer MeeGo operating system. Nonetheless,
Microsoft Office 2007 Professional Plus, the Finnish cellular telephone giant has an urgent need to the exterior planet the program can help Nokia in its largest segment of the marketplace share decline to reverse the scenario, and Apple's iPhone and Google in the position of absolute dominance with the North American intelligent phone marketplace to break the deadlock.
At the very same time, only 2 years because the birth from the Google Android platform has grow to be the world's second largest smartphone running program, so investors plus the business led to one more a query: to provide up independent platform and join the Android camp,
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U.S. investment firm Grigsby & Associates fund manager Christopher Ott Hakim (Hakim Kriout) said: consider prolonged overdue.
Elop decided to continue to adhere towards the strategy MeeGo and Symbian show that companies such as Google and Apple continue to gain marketplace share in the case of Noah to keep the global intelligent telephone leader is not a lot way out.
While this strategy makes the Nokia using the independence with the increasing strength with the Google competition, but the rise of smart phones has forced the implementation of cell phone manufacturers of the product differentiation strategy, and increasingly rely on software for revenue. Android and other platforms use may be limited to Nokia, the low margin hardware internet business.
executive vice president of Nokia MeeGo Alberto Torres (Alberto Torres) believe that the move will be Nokia's hands and feet bound, so that can not be brought through innovation for smart phones to differentiate, and eventually towards the loss in the expense of Nokia, so that Google search enterprise benefit.
To the other camps have joined the Android smart telephone vendors,
Office 2007 Professional Plus Key, this week to attend Developers Conference in Dublin, Torres said: products may not will offer you various opportunities for innovation, this is me from those who are using these platforms heard saying. >
its own platform, Nokia has invested massive sums of money, want to catch up with iPhone and Android, and under the Ovi brand launched a series of software services. These investments include 8.1 billion spent in 2007 acquisition of digital map company Navteq, the products compete directly with Google Maps.
U.S. market research firm Gartner analyst Roberta Xhosa (Roberta Cozza) that now form an alliance with Google, which means Nokia will be in vain for these investments.
Nokia has decided to refuse to Android, continue to promote MeeGo, in part for the reason that not only can support MeeGo smart phones, can also be used for tablet PCs, TVs and even cars and other fields .
Banna British software developer Jonathan (Jonathan Banner), said he had used MeeGo, and that the product that Nokia can use the system to develop fantastic products. / p>
but Symbian Nokia is still a big problem. Consumers and software developers are complaining about the Symbian uninteresting, and difficult to use, and led to sharp drop in share of Symbian.
Gartner's data show that inside the third quarter, Symbian intelligent phone marketplace share from 45% last year fell to 37%. Manufacturers such as Motorola and HTC Android telephone in the exact same quarter shipments have reached 20.5 million, accounting for a quarter with the global intelligent telephone, compared with only 3.5%.
order to solve this problem, Elop is simplified Symbian application improvement process. Nokia CEO in his five weeks after his successor, the former Microsoft executive said that Nokia will continue to use the Qt software improvement for mobile applications.
Qt is the Nokia 2008 acquisition of a technology, enabling software developers to write applications additional quickly and easily. And only one code can be MeeGo in Symbian and other platforms.
U.S. marketplace research firm J. Gold Associates CEO Jack Gould (Jack Gold) that Nokia Symbian shift from Qt is wise,
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atrophy.