Haier Group CEO Zhang in the group to speak on the

Haier 20-year seminar is entitled: 20 100 000 000 000 Haier Haier, the world, why use this title? Because it is more accurately expressed the Haier's past, present and future. Haier is the 20 years covered, 100 billion has now reached the level of Haier, Haier Haier is the world's future, the goal must be fought.

According to this idea we have to sum up the past, rather than appreciation and nostalgia in the past, because We can not reluctant in the past, but it should sum up the past, the purpose of the present and create the future. According to this idea I want to talk about their experience of Haier.
Haier

20 years experience
Haier

two decades, the sustainable development of the grasp of the laws?

two decades is the history of the moment, but to China, especially in terms of China's home appliance industry has undergone enormous changes, the entire appliance industry from small to large, from weak to strong. To enterprises, but also has two decades, great changes, frequent ups and downs, the development of many enterprises from small to large, some very good companies suddenly disappeared overnight, many Chinese brands to become a thing of the past, many good corporate losses occurred overnight. Haier two years in the big decisions in no major mistakes, in the large opportunity that is better able to grasp, why?

Looking back now, mainly to grasp the law. This rule is any location at any time pay attention to properly handle three relationships. The first is the relationship between doing nothing and promising, and the second is the key breakthrough in the relationship and closed-loop optimization, and the third is a sprint and a marathon relationship. Haier triple handling of this relationship did yesterday and today are doing in the future period of time may also follow this rule, that the law is beginning to end. Second, the three relations reflects a progressive relationship, a relationship is the second between the first guide, the second relationship is between the first support.

example, the relationship between doing nothing and promising, in fact, that is to find the direction of the enterprise, that enterprise to do the right thing, if no direction is chaos dry. The second closed-loop optimization breakthroughs and the relationship between the fact that the guidance in the right direction on how to do things properly, and if found doing the right direction but not the right thing to do and can not be achieved in this direction. The third sprint, and the relationship between running a marathon to do support for the second relationship, to ensure the timely been done, because with the path to do the right thing to do but it does not work in a timely manner. So each of these three relations is in the progressive form a whole.

The first is the relationship between doing nothing and promising, not only for enterprises of all sectors are the same, in fact, is critical. Inaction is the so-called enterprise value, which is the intangible but very important, if the enterprise as a person, then it is a human soul, if the enterprise compared to a ship, then it is the compass. Intangible values ​​in this guidance, can produce tangible results, that is, I said the intangible.

But for enterprises, that is not difficult but very difficult to do. Because of the intangible values ​​of a very difficult to identify, capture the essence of the phenomenon from the surface, this is the most difficult. But the hardest part is not here, is to find the right values ​​and the excellent results produced after the break to have to find new values ​​of self, which is the hardest most difficult, so many household electrical appliance enterprises in China can sometimes do grow very fast developing very well, but a few years can not because it stays on the values ​​used to bring success but did not find the new values.

Haier's past is concerned, an example to illustrate this problem. Such as improving quality management Haier, Haier started from the early start to grasp the quality of management, Haier was to propose a values: a defective product that is waste, it seems that this has no meaning, but then no one can make such a value, as was shortage of time, all products must line up to buy, why should the quality be the ultimate do, so no one thought of it, but Hale was thinking, because to do world-class products, Haier must ensure that products mass, smashing the refrigerator is to support the values, the results obtained in 1988 Haier refrigerator in the history of China first gold medal. By 1989, many companies do not sell products, because it was supply and demand have reached equilibrium. Therefore, quality became the key, in this case, many companies began to grasp the product quality, but Haier has improved further: the quality of the product itself from the grasp of the quality of such a narrow to a broad upgrade the quality of extension services to rise . In fact, the product from the production line down the quality of even the best, nor is it a complete quality, product quality should extend to the user's house. Haier was first put forward in the country stars, including the non-removal services later, caused by an old woman in Qingdao bought a Haier air conditioning, so a taxi pulled home, the results of the home, she went upstairs find people carried away by a taxi when the air conditioning,USA Louis Vuitton, Haier, after that she was an air conditioner to compensate, as Haier think it is their own responsibility, all services should have been done, thus beginning the stars, in the China has built dozens of call centers, in the subsequent diversification process, the service platform plays an important role. And when other companies also feel should pay attention to service, but also adopted a specific service Haier style practices, Haier began a new promotion: caught in the mid-quality nature, that is always to meet the needs of users, always so that customer satisfaction is proposed for users to create demand and meet the needs of potential users, that not in this season does not need washing, but not to use the washing machine for this season, which created the , and this product has been improved more than ten generations, and now in Japan, the United States are welcome. So I want to say is, companies must be based on the concept of market changes constantly with new ideas, and always a few steps ahead to meet the needs of users.

But anyway, the proposal must have a different idea of ​​a core of things can not change, is Haier's

addition to quality management,Louis Vuitton Outlet, other aspects, such as a diversified, international laws are followed to do this the.

recent years, we face the greatest pressure is: information technology and globalization, because all the international companies have come to China, we in the customer We work with clients to develop market demand, rather than looking at me out of selling products to customers, the result of joint product development is a win-win. Therefore, the results produced so far is that two Chinese enterprises are facing chronic disease accounts receivable second one is stock, have been very good in terms of Haier was resolved. Measures should continue to promote the market chain is the process of recycling, because it is order to stimulate the flow of information-centric operation logistics and cash flow, we must continue to create user needs, with user distance access, if it can maintain the continuously from the market understanding of the users complain, will put forward in order to create demand for new values.

second relationship. If the company made the first precise relationship between the direction and values, then how to to do is a big problem. How to put values ​​into the real thing? We put forward the

so-called breakthroughs, is to promote a work must be driven to find a breakthrough in global development, this point can increase the overall level. The increase is not enough at this point, but also the improvement of the overall, which rely on closed-loop optimization.

there can be no major breakthroughs on the development of key breakthrough after another to find if there is no closed-loop optimization, or inconsistent in depth can only be alone, to solve this problem rely on closed-loop optimization.

example, the Haier development process, when the proposed Is to find the focus is very simple procedure in the last off the assembly line that stuck, as long as they do not meet the requirements of unqualified products can not be off the assembly line, this card does not matter, across the board has stopped, then all of a sudden have this focus reflected all the problems, the parts quality issues, quality of personnel problems, process problems, and so all the problems, so the entire system in each step of optimization. By 1988, the surface got a fridge in the history of China first gold medal, but essentially we get a gold medal is the highest gold content optimized for the competitive workforce.

in internationalization is the case, we propose the concept of Such as the local approval of products, to enter into a local chain, in the local design, local customer service; Analogy, In doing so each stage has a key breakthrough, go in So there is always a priority driven by the break.

in the future, we also encountered a big problem is, we must continue in accordance with the new values ​​for major breakthroughs and closed loop optimization. The past is to require companies to develop products more and more time is short, competitive situation has changed now, not a shorter product development cycle required to catch up with market demand, but requires changes in organizational structure of the enterprise and faster, in the past finalizing the organizational structure of an enterprise may be a decade or two are the same, not now, we must continue to change, change will be down. Such as HP and IBM are very good,Nike Outlet Store, but was surpassed Dell, why? Because Dell's organizational structure is best suited to the information age. For Haier is concerned, the biggest challenge in this, although it is a good organizational structure, the market is very competitive, but competition in the era of information required to break this organization, this is difficult, the equivalent of an earthquake. As proposed, Dr. Hamer said process reengineering, process reengineering is equivalent to a prison full of inmates released, everything is mixed. If the business often do, challenge is too great, and do not do will not be competitive. This will be our big challenge faced.

third relationship is a sprint and a marathon relationship. If the first relationship is the relationship between doing nothing and promising companies determine the right thing to do, went right to work that found a path to achieve the objective, then how to put things done correctly and timely? As a business is like running a marathon,Tiffany Jewellery, if at very slow speed and the gap between international advanced enterprises can never shrink, but if the speed is to run a sprint, but also does not have the power, this is a speed and endurance of the conflict. In dealing with this problem, so defined, in terms of annual Haier is a marathon, every day is a sprint. For example, in the first year of business when the goal is to digest the introduction of foreign advanced technology and advanced equipment, then to nine thousand sets of products, and to break down this goal every day, so with the Haier quickly digested the spirit of advanced foreign technology. Until now also pursuing

this year, we made the marathon a big customer, large orders, high growth, to the end of the year we achieved that goal, but this process, we break down to each person each store each day, are strive to do the first peer.

future our greatest challenge is to sprint every day, people will have fatigue, how can we have a relentless momentum to continue the struggle? We next have to do is make everyone into a To achieve this goal decomposition must make very clear. Now the domestic Hande ferocious MBO, in fact, all of the companies have ignored the point that Drucker's company several years ago have to do another management MBO, the management by objectives, which is a long-term task, we plan to use ten years to complete process reengineering, after four years will do very difficult to quantify to everyone. That is, the most valuable in the enterprise is not tangible assets but intangible human capital, we hope to every human into a human capital rather than debt, so that the gene can be innovative to go to the minds of everyone.

20 years of dedication Haier

first sincere dedication. Two decades. We provide hundreds of millions of users around the world Taiwan's products, creating a lot of users of the demand, Hale became the user favorite product. We turned over 13.6 billion tax, taxes this year is expected to hand over 20 billion daily average of 5.5 million yuan turned over to tax.

second devoted love. Haier plans to build 100 primary schools of hope, and now has sponsored the establishment of 47 primary schools of hope. Haier also addressed by its own employees fifty-one thousand people employment, social services directly to Haier to one hundred seventy-five thousand people who add up to the equivalent of nearly twenty for the community to address the employment of thirty thousand.

In addition, the last two decades, devoted Haier Haier's management. So far there have been Harvard, University of Southern California, School of International Management in Lausanne, Switzerland, France,Hermes Birkin Online, European School of Management, Kobe University School of Business were made in seven of sixteen cases involving corporate mergers, financial management, all aspects of corporate culture, especially the considerable authority of the IMD in Switzerland to do the market chain for the case of Haier has been included in the EU case.

have done these are Haier, Haier's dedication to the future is with our hands and our hearts dedicated to the Chinese people of our nation a world-class brand names.

20 years, Haier sentiment

sentiment is not the first reform and opening up to not Haier. It is very certain, if not catch up with the Haier the tide of reform and opening up, this favorable opportunity, there can be the presence of Haier.

second perception is that without the support of leaders at all levels, without the help and support the community, there may be Haier, Haier, but certainly not today. Because without this support, Haier may lose a lot of time.

third perception is that without the dedication of staff and relatives of employees, no customers and shareholders for their support of sustainable development not Haier. Because sustainable development requires two words: innovation, and innovation to achieve the intention to rely on staff, but also on the user acceptance of Haier.

there is a perception that if not from all aspects of the doubt on the Haier scandalous or even individual, there is no more calm today, thinking,Louis Vuitton Handbags, thinking more carefully, more can be more mental endurance have the ability to manage complex situations Haier, I think this is a good thing, they doubt whether right or wrong, is a reminder of Haier, and we would be better to think about these issues.

but the largest of all the sentiment sentiment is one sentence: development is the last word. If we do not have these developments, there is no capital to participate in international competition, if there is no supporter of these developments can not be done on the return, if not impossible to doubt that these developments were to make a good response, the best response to the question is development.