Exclusive dialogue Blizzard CEO Social networking

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The right to Blizzard president and CEO Mike - Mohan (Mike Morhaime), left to Blizzard Executive Vice President Frank Pierce. They are the founder of Blizzard, and rarely appeared at the same time to communicate with the media. (SAN Menghong She Blizzard headquarters in California)
SAN April 28 morning news, Blizzard president and CEO, co-founder Mike - Mohan (Mike Morhaime) headquarters yesterday and Sina Blizzard Technology exclusive dialogue expressed the hope that the next generation of MMO (massively multiplayer online gaming) made social network. Mohan stressed the social game at the same time enhance their own entertainment, Blizzard is also trying to integrate into the more social elements.
1991 years, from UCLA (University of California, Los Angeles) and three students decided to create a game company, and named as: silicon and synapses. Twenty years later, the company eventually known world in the name Blizzard.
in memory of Mike Morhaime, the most difficult time when neither the start nor the financial crisis. But in 2004, online game
a widely circulated story is, when the founder of Blizzard in the internal promise to
financial results, Activision Blizzard (Activision Blizzard merger and listed companies, but the two still separate operations) in the MMO business last year, revenue decreased slightly compared with 2009. But Morhaime Blizzard in the MMO aspect is not that slowed down the development, after all, last year's
In fact, the snow on the so-called bottleneck in development of the industry is somewhat dismissive. development.
Blizzard has already begun to promote the development of the industry once again, by relying on, and will be the next-generation MMO.
enhancements.
can not be ignored is that, with Facebook and other SNS service development, social and casual game players is increasing. In just a few years, social gaming company Zynga to become Activision Blizzard after the second-largest gaming company.
He believes that the future trend is that Blizzard Entertainment will remain at the same time adding more social elements, and social gaming company based on its own will add more entertainment content.
Morhaime revealed that Blizzard wants to make the next generation of social networking MMO.
Blizzard has started to move. It is reported that the On the other hand, Blizzard also want greater flexibility to the game, there are enough players adaptability. That is attracting very professional elite enthusiasts, but also to keep fans of casual games. (Meng Hong)

Sina Technology following the dialogue with the Blizzard executives Text Record:

Sina Technology: Blizzard is the world's most famous game company. Many game companies regard the Blizzard and Blizzard's games as an example. From single to online games, Blizzard has maintained the lead. In the twentieth anniversary of a memorable moment, can not specifically talk about the Blizzard will be an important factor in the success of what?
Frank Pierce (Blizzard executive vice president, co-founder): downstairs at our headquarters at the foot of the statue,retro air jordans, carved Blizzard's eight core values: excellence (commit to quality), the first taste One (gameplay first), brainstorming Italy (every voice matters), honesty (play nice play fair), based on the global (think globally), style of the King (lead Responsibly), life-long learning (learn and grow), to embrace Me (Embrace Your Inner Geek).
This is I think the most important factors, but also increase our performance really made a real contribution. For example, we are very concerned about the quality of focus on their game, giving the player a compelling, immersive experience. We also attach great importance to hear from the community, the voice of players in the development process, our various departments, the game experienced staff, will give the team an effective proposal.
Mike Morhaime (Blizzard President and CEO, co-founder): I think the most important factors summarized in the end, the game is our passion and focus. For example, we are very encourage employees to embrace the true me, that people really love the game in the heart, love the product, we believe, as long as we give the user a very good, very good experience, or that it is a game we play really love, the user will fall in love with this game.
Sina Technology: Blizzard all the way there are ups and downs in the two decades, you think the most difficult is when? The day has just started, or 2008 year? At that time the biggest threat comes from what?
Mike Morhaime: We are very fortunate, even in times of economic crisis, Blizzard (and not Activision Blizzard), or to see very strong growth. In fact, the year was the fastest growing snow a year.
As most difficult time, I think it is We were not ready, not expected that so many people play To ensure the user experience, in that whole year inside, we spent a whole year to enhance the basic hardware facilities, recruit more people to expand our R & D team and the strength of the entire company.
Sina technology: the major game companies in China rely on MMO started last year into a bottleneck in their development, homogeneity, etc. are attributed to one of the reasons. At the same time, we note that Activision Blizzard's earnings report also showed, MMO type of game there are signs of slowing growth. From the industry point of view, MMO what the crux of the weak?
Mike Morhaime: Blizzard globally and in China for business, 2010 was a record year, we are very excited to see that China has finally launched the In the next period of time, we are very eager to launch
Frank Pierce: MMO game depends on the quality of the main bottlenecks and bring players to experience the quality. We believe the market will always have enough space for a good game. And good game is released, but also give a very beneficial effect on industry to bring. For example, in the future to launch the next generation MMO, I believe a positive impact on the industry will be able to help the industry grow.
Sina Technology: In the time of the tenth anniversary of the Blizzard, Morhaime has done for the future development of the game accurately predicted, at least in the so-called next-generation MMO already mentioned a year ago. Also mentioned the next generation MMO, standing on the twentieth anniversary of the nodes,Airport so that the leaders in high-risk flights were stranded passengers flying,air jordan on sale, can further describe the next generation of games look like?
Mike Morhaime: In fact, we operate We hope that the lessons learned in the use of the next generation MMO. Including social aspects, which means that users and friends to play together. It is very important, we hope to make social networking MMO. Can reproduce some of the content played a very important yes yes. Throughout the world important MMO type, in fact, our feeling is that you do not to follow the traditional MMO form. That is not a MMO RPG game, you can create a different experience to the players to re-create the content, again to define the MMO game.
Frank Pierce: there is a very important point, the game must have a very large degree of flexibility,replica louis vuitton bags, giving the player enough applicability. Not able to attract very professional elite enthusiasts, but casual users will find the game very fun. For example, the fun. Very interesting point is that in
Sina Technology: I just happened to say the topic of social networking. We see, Zynga in just a few years, its valuation has been more than EA, the company behind the game Activision Blizzard. Contrast, casual games that Activision Blizzard may be a short board. How do you see social networking and the rapid development of casual games, especially in the context of Facebook unabated limelight?
Mike Morhaime: Facebook is indeed very popular recently, people around the world basically has a home, want more interaction with others. Zynga is to identify gaps in the market, and made some and Facebook-related things. We can take this and their family and friends,3 -year-old girls were abandoned by their parents ill volunt, to share the fun.
fact, this trend is great, the game experience connectivity, social type, mobility becomes stronger, the player may at any time between the exchange, but also to this kind of exchange and sharing more simple and easier to and more free. The market access threshold is very low. But I think that this huge trend has only just begun, at this stage, many companies have yet to make every effort to do our best.
Overall, Blizzard in this trend to focus more on entertainment this side, and Facebook, and Zynga more emphasis on the social. They will add more based on their own entertainment content, and Blizzard will be more into the sociability of the elements. > Related: Activision Blizzard CEO: Call of Duty is about changing the communication habits of Warcraft developer Blizzard CEO: R & D team on the project to thank the players to wait a long time passion for Blizzard CEO of the Lich King on the line Cataclysm There is no period of Blizzard CEO: joint venture to do technical support for the operation of Warcraft