in the "2009 China Internet development in rural areas report" that, as of the end of December 2009, the scale of China's rural Internet users reached 10,681 people, the scale of the first rural Internet users more than one billion. Annual growth rate of 26.3%. 2010 is expected to add 40 million Internet users, with the national introduction of the new rural development policy and the implementation of the preferential agricultural policy, rural development emerged in the market more of its huge consumption potential. However, due to weak rural infrastructure, supply chain costs are high, the major brands do not value the rural market. With the improvement of rural material culture and the acceleration of urbanization, the diversification of products farmers need more branding, while the store brand manufacturers are concentrated in twelve cities, many do not laying the following counties. China Consumer Association survey on the show, "31.3% of the purchase of subsistence farmers that is not convenient, China had over 1 / 3 to go to the county farmers market to buy more consumer information." The rise of B2C e-commerce to rural residents is a big convenience. Because the exclusion of the middle part of the supply chain, greatly reduced the purchase price, the rural consumers are more willing to try and become a new way of consumption. B2C Web site of China's largest footwear making shoes network, for example, whether Adidas, Nike, Li Ning, etc., I am afraid that rural consumers have to drive an hour to buy it can find the store or even longer, and in making shoes network just a few clicks of the mouse problem. Footwear made quite a few e-commerce, making shoes network to do our best. Making shoes net in the targeting of the major markets, but also take into account the needs of rural consumers in the distribution of mail, the best coverage to rural areas. Making shoes with perfect customer service center network, set the Order Hotline (free long distance)
air jordan 6 heels, the consumer under the desk of the voice prompts, select the check order or service, that is
women nike high heel boots, customer service workers for their services. It should be noted that net satisfaction with making shoes, shopping desk concise voice, the program is simple, not only reduced the waiting time for rural consumers, to avoid lengthy voice prompts bring impatience, and simplified procedures optimized shopping experience, retain customers. Making shoes network quality first, good faith, which calls for effective protection of the interests of farmers, strictly to good product quality, improve service levels, farmers must not deliberately neglect. At the same time, making shoes network also noted that the demonstration of strong rural consumption
nike high heels, between neighbors, relatives and friends often move between, information dissemination, mainly to word of mouth, and very fast. Someone bought anything good for other home soon know, and can drive a large number, a "demonstration" effect. Therefore making shoes network also won the praise of rural consumers. Moral support from many who, more and more making shoes footwear brands to join networks in the cities of a large area to cover the same time, making shoes network is a moderate pace into the territory of rural commerce, with the rural Shouting loudly thriving rural e-commerce B2C.
broadcast to Tencent microblogging yilai：
nike high heels
that is to expand the market
greatly reduced the purchase price
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