4c theory

4c theory of marketing theory
4C marketing experts from the United States in 1990, Professor Lott made friends, and it consumer demand, re-set the marketing mix of the four basic elements: the consumers (Consumer), cost (Cost) , facilitating (Convenience) and communication (Communication). It stressed that enterprises should first give top priority to the pursuit of customer satisfaction, followed by efforts to reduce customer acquisition cost, then the customer should be fully aware of the convenience of the buying process , rather than from the perspective of the enterprise sales channel strategy decisions, and finally should also be effective consumer-centric marketing communication.
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About the customer (Customer) cost (Cost) to facilitate (Convenient) communication (Communication) Introduction to the role of the customer (Customer) directly to the retail business customers, which should take into account the needs of customers and desire to establish a customer-centric retail concept, the Retail businesses should stand on the position of customers, helping customers select merchandise sourcing organization; in accordance with the needs and buying behavior of customers requirements, organization of goods sold; of customer buying behavior, to better meet the needs of customers; more focus on customers quality of service. Cost (Cost) customers buy a particular product, in addition to cost some money,five fingers running, but also spent some time, energy and stamina, which constitute the total cost of the customer. Therefore, the total cost of the customer, including the cost of money , time, cost, cost of mental and physical cost. As customers buy goods, the total cost, including the relevant currency of hope, time, mental and physical strength, etc. to a minimum, in order to maximize their satisfaction, therefore, retailers must consider to meet the needs of customers willing to pay The total cost of the customer. Efforts to reduce the total cost of the customer to buy, such as lower commodity costs and marketing costs of the purchase price to reduce commodity prices, in order to reduce the cost of money customers; efforts to improve efficiency,collector vintage asic tiger wrestling shoes for sale, minimize the time expenditure of the customer, saving the customer time to buy; by multiple channels to provide customers with detailed information, to provide customers with good service, reduce mental and physical cost customers. Convenient (Convenient) maximum convenient for consumers, is the situation of excessive competition in the retail business should seriously think about. As noted above, retail enterprises in the choice of location should be considered when regional decisions, regional choices, location decisions and other factors, in particular, should consider Even the remote consumers, but also through the convenient transportation close to the shops. Meanwhile, in store design and layout to facilitate consumer access to be considered, from top to bottom, to facilitate consumers to visit, browse, select, facilitate the consumers to pay the balance sheet and so on. Communication (Communication) retail business in order to create competitive advantages, we must continue to communicate with consumers. Communicate with consumers, including store locations relevant to consumers, goods, services, prices and other information; impact on consumer attitudes and preferences,Asics Men's Mid Runner, to convince consumers to patronize the store to buy goods; in the minds of consumers, good corporate image. In today's competitive retail market, the retail enterprise managers should be aware: to communicate with consumers than to select the appropriate product,buy onitsuka tiger tokidoki, price, place, promotion is more important, more conducive to long-term development of enterprises. The role of the marketing concept also deeply reflected in the corporate marketing activities. Under the guidance of the 4C concept, more and more enterprises to be more concerned about the market and consumers more closely with customers and establish a dynamic relationship. May 1999, the famous Microsoft under the auspices of its chief executive, Mohammed Barre, also began a comprehensive strategic adjustment, so that Microsoft no longer just technical experts to follow the baton forward, but more attention to the market and customer demand. China Kelon, Albert Henderson, and Lenovo and other enterprises through marketing changes, the implementation of strategies to 4C integration of marketing theory, theory of practice has become a pioneer 4C and beneficiaries. Appliance industry, Cost View Now the premise that consumers consider price their own So as a sales specialist Suning terminal of consumer shopping was the the 4C theory practice. However, the practical application of business and market development trends, 4C theory remains inadequate. First of all, 4C theory of consumer-oriented, focusing on finding consumer demand, meet consumer demand, there is competition oriented market economy,Buy vibram five fingers kso, enterprises not only to see the demand, but also requires more attention to competitors. Sober analysis of its strengths and weaknesses in competition and take the appropriate strategies, to the fierce market competition, to stand in the position. Second, under the guidance of the theory in 4C, enterprises are often lost in the passive adaptation to customer needs, they often lost their direction to meet consumer demand for passive pay a higher cost, how long the consumer needs and business combined profit is the problem to be solved 4C theory. Therefore, development of the market and its response to the 4P and 4C , the enterprise needs to establish a higher level between the customer a more effective long-term relationship. Incidentally, 4R marketing theory, not just stay in the meet market demand and the pursuit of customer satisfaction, but to build customer loyalty as the highest goal , the theory of 4P and 4C further developed and added. Marketing theory marketing tools to sell lunch Lauter, Professor Peng experts and professors are more absolute than 4C this child to talk about more than office workers, lunch was to solve the problem, must be cheap affordable full control - customer demand is almost 5 dollars a box, that to earn three dollars, then spread 2 dollars per box only - cost control office at noon to continue guarding the trailer to sell, click on to the floor, they also plan a convenience - convenience may have to sell as meat to Only two, cover the surface, and it seems filled with all meat dishes, there are oil and gas - to communicate more Atlas Atlas entries extended reading: 1
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