Domino's to tripple ad spend as sales growth slows

Domino's to tripple ad spend as sales growth slows By Harry Glass Last updated at 11:48 AM on 25th July 2011 Domino's Pizza will triple its marketing spend over the next six months as it looks to perk sales up, which have slowed since March.Despite rapid growth in recent years, like-for-like sales slowed to 2.4 <a href="http://www.airjordanscheap.com"><strong>real air jordans for cheap</strong></a> per cent in the first half - down from 13.7 per cent this time last year and 4.2 per cent in the first quarter. It has launched television commercials using the 'It's what we do' slogan, and will sponsor ITV's Red and Black, a new game show hosted by Ant and Dec in which players will be able to win £1million on the spin of a wheel. Profits in the six months to 26 June rose by 12 per cent to £19million as the company relied on its long-term contracts with suppliers to <a href="http://www.blackugg-boots.com/chestnut-ugg-payton-crochet-boots-women-p-84.html"><strong>chestnut Ugg Payton Crochet Boots Women</strong></a> offset the impact of rising food prices. Cheaper boxes also helped offset higher prices for dough and cheese. Total sales rose by 9 per cent to £258.4million, helped by a number of store openings and the growth of its internet operation, which lifted revenues by 51 per cent to £85million and now account for more than 40 per cent of its business. New products such as the stuffed crust pizza also did well and it now accounts for 15 per cent of total sales. Over the past 12 months, the group opened 60 new stores and says it is on track to open <a href="http://www.blackugg-boots.com/purple-ugg-flip-flops-slipper-women-p-12.html"><strong>purple Ugg Flip Flops Slipper Women</strong></a> another 60 by the end of the 2011 with the creation of 1,800 new jobs. Chief executive Chris Moore said: 'While the first half of the year has been tough, we are delighted that we are still showing good growth in the UK. 'Our marketing spend to the year end will be three times the amount for the second half of 2010 and, combined with some great new products and a heavyweight brand campaign in the coming months, we are very excited about the future,' he added. Domino's operates <a href="http://rooyee.org/view.php?id=19019"><strong>The Earth of Womens Watches - Free Articles Directory ...</strong></a> a franchise-based model with 688 stores in the UK and Ireland.