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only exploit its current opportunities fully but constantly explore for more, as well. No matter how innovative or interesting your product or service is today, tomorrow it will be a commodity. And tomorrow comes faster now than it used to. To tap the combined creative powers mbt shoes clearance of your employees <a href="http://www.newbalancetou.com/products_all.html"><strong>buy new balance shoes</strong></a> and your customers, you have to create a climate of innovation that thrives on dissent, contrary points of view, and respectful disagreement. Doing this will require a corporate culture in which employees feel free to trust each other. It's the only way you can ensure that the pace of innovation at your firm keeps you ahead of the pack, supplying your company with more useful innovations, faster, mbt chapa than your R&amp;D department would be able to manage by itself. It won't be easy, but the alternative is obsolescence, which will sneak up on you faster th mbt shoes clearance sale an you can text "LOL." These are the themes you will find throughout this book. Each of these subjects is imperative for a leader of any size business to understand. There are numerous books written on each of these individual subjects, some of them quite good. Our goal, however, is to recognize that these ideas are themselves highly interconnected and then to weave them together, in order to help you think FALSE ASSUMPTIONS through a coh mbt footwear erent and compelling new mental model for your business. PRIMACY OF CUSTOMER TRUST If you've followed our past writings, then you know full well how important we have always held customer trust to be. But with the technological developments and social trends just outlined, customer trust has become way more important and useful to a business than it was even a few years ago. We think this recognition of the power of trust will generate a much more fundamental shift in perspective than most people realize. In fact, we believe customer trust is probably the next big thing in business comp mbt shoes clearance sale etition. As we develop our argument, the many benefits of simply enjoying the trust and confidence of your customers should become more and more apparent: .Customer trust will increase your financial value as a company, beca mbt boots sale use customers who trust you will want to do more business with you and are also more likely to recommend you to friends or colleagues. <a href="http://www.newbalancetou.com/"><strong>new balance running trainers</strong></a> .Customer trust can serve as the basis for a corporate culture that will help you manage your organization more effe mbt shoes ctively, as technology renders hierarchical rules and structures less relevant. .Having the trust of customers can help you reduce unpredictability <a href="http://www.newbalancetou.com/products_new.html"><strong>black new balance shoes</strong></a> when customers act together, as they do more and more often. .Trust will speed up your company's operations by reducing organizational and bureaucratic friction, improving the decisions and actions of your electronically networked employees. .Trust will allow your company to become more resilient, adaptable, creative, and innovative. Primacy of Customer Trust .Customer trust could be your saving grace if you have a bad moment, because when your credibility with other const cheap mbt shoes ituents hits bottom, it's the customers who trust you most who will come to your defense. And most important of all, perhaps: .Customer trust will help you beat the Crisis of Short- Termism by providing a guideline for action even if your financial metrics aren't sophisticated enough right now to be up to the task. We'll develop these ideas throughout the book, but at the same time we will be proposin mbt discount g various tactics and strategies to help you earn and keep the trust of your customers. In other words, our goal here is not just to tell you why customer trust is so important but also to show you some best practices you can use to secure it. Our first task? To consider the full implications of the three Rules to Break and then to terminate each of them with extreme prejudice. | { 2 "Value" Is the New "Profit" If patience is a virtue, then few of us lead virtuous lives. Think back to the last time you waited fo cheap mbt shoes r a slow elevator. <a href="http://cndfsk.com/blog/blog.php?do=showone&uid=1719&type=blog&itemid=1949 32"><strong>308818 United Kingdom Nike Air Max Shoes,Sneakers,Running Shoes ...</strong></a> Did you find yourself hitting the button again—and mbt shoes outlet again and again? Really think you sped that elevator up, even a little bit? Don't worry. Patience may be a virtue, but that doesn't necessarily mean impatience is a vice. It's just an affliction, and it afflicts businesses as well as people. The simple truth is that life really is moving faster these days than it used to. We all do more, we experience more, we buy more, and we go to more places than ever before. And, lest you think yo mbt shoes clearance sale u're the one in life's fast lane, take a few minutes to observe how your kids do their homework while surfing online, texting their friends, listening to their iPods, following the television show, and . . .